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Framing the Climate Justice Story

Tuesday, November 23rd, 2010

As movements around the planet mobilize to counter the effects of climate destabilization on their communities, cultures, and ecosystems, a framing battle of global significance is underway.

In the climate fight, as with so many other struggles, the heart of the framing battle is naming the problem, since how we define the problem determines what solutions are possible. To varying degrees, governments and multinational corporations around the world have acknowledged the crisis and they claim they are working to address it. However, they present the climate crisis through a reductionist lens as merely a problem of too much carbon in the atmosphere while ignoring the underlying issues of justice, equity, and humanity’s relationship with the Earth. This framing allows exploitation of the crisis to justify escalating the very policies and practices that have pushed the planet to the brink. Essentially the world’s richest countries and companies are co-opting environmental rhetoric to put a PR friendly “green” face on the same old politics of unlimited economic growth, resource thefts and corporate exploitation.

Meanwhile the ‘official’ climate movement has been dominated by a loyal opposition of largely northern, policy, and access-oriented NGOs who, although (mostly) well intentioned, have failed to reframe the debate or address the root causes of the crisis. But increasingly as more global movements begin to unite under the banner of climate justice, there is a different story to tell. The terms of the debate are being reframed from seeing the climate crisis as an isolated issue, to understanding the disruption of the climate as merely the most visible symptom of a much larger problem: our global system of growth-addicted, fossil fuel-driven, corporate capitalism that is undermining all the life support systems of the planet.

When this deeper framing of the problem is accepted it becomes clear that we will never re-stabilize the climate without addressing the roots of the problem. This means acknowledging the Global North’s historic responsibility for the problem (“climate debt”) as the first step towards fundamental shifts to our economy, political systems, and cultural assumptions. This is why one of the over-arching and unifying messages coming out of global movements fighting for a just response to the climate crisis is “system change NOT climate change”.

However, as people’s movements around the world ramp up their organizing in the lead up to the next round of United Nations negotiations in Cancun there are a number of dangerous frames––control myths––that must be challenged.

Control Myth #1 Only The Market Can Save Us!

In this case a global carbon market that effectively privatizes the atmosphere, justifies massive land grabs and further commodification of forests, soils, and grasslands. Two hundred years of ideology have bestowed the “invisible hand” of the market with debate-shaping qualities of alleged efficiency, fairness and power. This is a familiar narrative to many of our movements fighting privatization and displacement but we still need better, shared strategies to reframe the myth of the market.

Control Myth #2 Technology Will Save Us!

Hand in hand with the story of the all-powerful market is the obsession with techno-fixes. Techno-fixes masquerade as solutions but just distract us from making the fundamental changes that are needed. The assumption that some benign “experts” will provide new, innovative technology to solve the problem justifies continuing unsustainable policies while removing people’s agency from the frame. More and more climate techno-fixes are being proposed: from overt lies like “clean coal” and “climate ready” genetically engineered crops to terrifyingly disruptive, untested new technologies like synthetic biology and geoengineering.[i] Beware!

Control Myth #3 Climate Is Too Big An Issue: Only Governments Can Save Us!

The debate has been overly focused on global and national policy while social movements and community-based responses are left out of the frame. Many mainstream environmentalists have even argued that any global emission reduction agreement (regardless of how weak or unfair) is better than no deal. Variations of this narrative have been used (particularly by the U.S.) to evade historic responsibility and blame China, India and other developing economies for blocking an international deal. Certainly a global agreement is important, but the reality of the scale of the climate crisis is that we need transformative action in all sectors of society.

Given the wide-ranging implications of the debate, climate is an essential arena for our movements to develop more holistic narratives and shared frames that mutually reinforce efforts across different sectors and struggles. At the heart of this framing battle is the emerging climate justice movement led by frontline impacted communities, indigenous movements and environmental justice organizers.

Climate justice framing is challenging the control myths above (and many more) by refocusing the issue on the core problems of fossil fuel addiction, the ongoing legacy of historic inequities and the need for systemic change. At the center of the evolving narrative is the role of community-based solutions in stewarding a just transition towards a society that is both sustainable and just. As different movements like migrants rights, reproductive justice and organized labor articulate the connections between their struggles and the climate crisis there are many opportunities to experiment with applying and broadening climate justice framing.

With the historic adoption of the Cochabamba People’s Agreement on Climate Change and the Rights of Mother Earth in April there is now a powerful new narrative emerging that unites ecology, justice and social movement action. This platform offers a potent counterpoint to the corporate driven, false solutions of the United Nations process. Most importantly it offers an invitation to organizers everywhere to connect their issues with this multi-faceted struggle to transform our world. In the words of one of the key slogans uniting movements in the lead up to the COP-16 meeting and beyond: “grassroots organizing cools the planet!”

[i] For a good summary of “false solutions” to the climate crisis check out Rising Tide North America’s Hoodwinked in the Hothouse: False Solutions to Climate Change. Other resources for tracking the rebranding of failed GMO seeds as “climate ready” can be found by following the ongoing work of Food First!/Institute for Food and Development Policy and the Organic Consumers Association. To learn more about the latest developments in the emerging fields of synthetic biology and geoengineering check out two recent reports by global technology watchdog ETC Group Geopiracy: The Case Against Geoengineering (Oct 2010) and The New Biomassters: Synthetic Biology and the Next Assault on Biodiversity and Livelihoods (Nov 2010) both of which are available at www.etcgroup.org. For updates on the ongoing resistance to geoengineering check out the international H.O.M.E. campaign.

SmartMeme in London, U.K. July 31 Workshop

Wednesday, July 14th, 2010

Calling all our U.K. friends and allies!

We’re honored to be hosted by the venerable creative action, arts and campaigning organization PLATFORM for a brief presentation and interactive workshop about smartMeme’s tools and strategic approach as documented in our new book Re:Imagining Change.

How to win ‘the battle of the story’ in campaigning, movement organizing and changing the world!

An introduction to using story-based strategy

When: Saturday 31st of July, 3pm to 6pm

Where: The Stephen Lawrence Centre, 39 Brookmill Road, London, SE8 4HU

Cost: Suggested donation of £3 to cover the room hire. No one turned away for lack of funds.

Reserve a spot: Places are limited. To reserve your place, please email your confirmation to [email protected] with one sentence about what group/project/organisation you are involved with. We are trying to ensure that there is a diverse set of participants/groups represented on the day.

Workshop Description:
Storytelling has always been central to the work of activists, organizers and movement builders. Narrative is the lens through which humans process the information we encounter, be it cultural, emotional, experiential, or political. We make up stories about ourselves, our histories, our futures, and our hopes.
SmartMeme draws from many disciplines, integrating practices from organizing, broadcast media, advertising, strategic communications, education and systems thinking into their strategy and training work. Their experiments have evolved into a set of tools they call story-based strategy — a framework to link movement building with an analysis of narrative power by placing storytelling at the centre of social change strategy.

This workshop on the 31st of July, given by smartMeme co-founder Patrick Reinsborough will introduce some of the basic techniques in how to use story-based strategy as a tool in achieving social change. The workshop is aimed at people involved in social movements, community organizing, direct action groups, progressive NGOs and anyone who is interested in engaging with them.

smartMeme @ the USSF!

Thursday, June 10th, 2010

Join smartMeme and 1,000+ other social justice organizations in Detroit for the US Social Forum June 22-26th…

The biggest, badest, boldest convergence of 2010!


SmartMeme’s Featured USSF Events both are slated for

THURSDAY JUNE 24:

smartMeme Workshop - Thurs. 6/24 10 am - 12 pm

Story-based Strategy: How Grassroots Organizers Can Win the Battle of the Story
Cobo Hall, room DO-03D

Book Release Party - Thurs. 6/24 6-8 pm

Free food & cash bar!

Celebrate smartMeme’s Re:Imagining Change @ the Majestic Cafe

4120 Woodward Ave between Mack & Warren, Detroit 48201

RSVP on Facebook

SmartMeme is also a collaborator on the Echo-Justice Project and the Narrative Peoples Movement Assembly!

** Join us by taking a quick framing strategies survey and participating in the peoples’ movement assembly:

Narrative Peoples Movement Assembly

Friday June 25 1:00pm - 5:00pm

Media Justice Dreamz/Echo Justice: Building Movement through Building Meaning

Cobo Hall: D2-08

With: Center for Media Justice, smartMeme, Praxis Project & Progressive Communicators Network

This PMA is about elevating framing and story-based strategies a key methods to advance media justice and build social justice movements!

More Great USSF Stuff From smartMeme’s Friends and Fam:

WEDNESDAY JUNE 23

Movement Generation - Eco-Justice 101: Ecological Crises, Impacts on Communities of Color, and Strategies for the Future

10 AM - 12 PM
AFL-CIO Canopy
Communities of color stand to be first and worst impacted by the multiple ecological crises that are developing today. These crises: of water scarcity and pollution, climate change, waste and toxic pollution, food and agriculture, and the loss of biological and cultural diversity, are a result of the same systems that have driven exploitation and oppression in our communities. They demand the urgent attention of our leaders and organizers as we build our resistance and fight for a better tomorrow. This workshop, which will feature audiovisual presentation, small group discussion, and interactive exercises, will explore: 1. What are these developing crises? 2. How will they impact low-income communities of color in the US and globally? 3. What are examples of community resistance that we can learn from? and 4. How can understanding these struggles create opportunities to advance our work on other issues like housing, jobs, immigration, community development, education, etc?

Eco-Justicia 101: Crisis Ecologica, Efectos sobre las Comunidades de Color y Estrategias para el Futuro

This workshop is also offered in Spanish 1-3 PM

Cobo Hall: DO-02A
LIMITED TO 50 PEOPLE

DS4Si: Social Interventions: An Approach to Creating Social Change
1 PM - 3 PM
Woodward Academy: 1436
with the Design Studio 4 Social Intervention
Social interventions are creative and often public ways to create social change. In this interactive workshop we will engage participants in designing powerful, fun and creative social interventions through: reviewing five diverse social interventions, looking for themes, addressing the S’s of intervention design (scale, structure, systems, symbols, and sensation), discussing the importance of increasing interventionist approaches to change, and inviting participants to be a part of a larger conversation and practice of designing social interventions.

THURSDAY JUNE 24

Movement Generation - Eco-Justice 101: Ecological Crises, Impacts on Communities of Color, and Strategies for the Future
10 AM - 12 PM
WSU Cohn: 224
Communities of color stand to be first and worst impacted by the multiple ecological crises that are developing today. These crises: of water scarcity and pollution, climate change, waste and toxic pollution, food and agriculture, and the loss of biological and cultural diversity, are a result of the same systems that have driven exploitation and oppression in our communities…

Global Justice Ecology Project - Climate Connections: Building the Movement for Social Change

10 AM -12 PM
Woodward Academy: 1436

Co-hosted with: Movement Generation, Indigenous Environmental Network, Women of Color United and others. Climate Change is at once a social and environmental justice issue, an ecological issue, and an issue of economic and political domination. As such, it must be addressed through broad and visionary alliances. To successfully address the climate crisis, we must also identify and address the deep root causes that link it to the myriad other crises we face…

Ruckus Society & Training 4 Change - No More Rallies, No More Marches: Direct Action Strategies for Climate Justice & Community Resiliency
1 PM - 530 PM
Cobo Hall: DO-03B
Tired of seeing the same old mass demonstrations? So are we! This workshop will explore creative innovative action design, to help push past marches and rallies into direct actions that are strategic, effective, and fun!

FRIDAY JUNE 25

Peoples Movement Assembly - Ecological Justice
Co-Convened by: Movement Generation, Ruckus Society, Southwest Workers Union, EJCC, Just Transition Alliance, and many others…
1:00pm - 5:00pm
Cobo Hall: D3-28
This is a BIG PMA that bringing folks together to advance proposals from the grassroots for shared work on climate and ecological justice rooted in an understanding of the need to transform the global systems that determine the ways each of us gets to live, work, and play.

Art is Change: Art & Creative Practice for Cultural and Political Transformation

1 - 3 PM

Cobo Hall: O2-38
“Art Is Change: Art & Creative Practice for Cultural and Political Transformation” will be an interactive/experiential session that introduces the idea of cultural transformation as a framework for political and social justice work. Participants will explore and experiment with the impact of art and creative process, tell stories of the impact in their own work and challenge each other with learning edge questions that are on the cutting edge of cultural organizing including; the tension between cultural equity and cultural transformation and the challenges of embodying our cultural values.

New World from Below Book Party
7-9pm
Spirit of Hope Church - 1519 Martin Luther King Dr, Detroit 48208

Celebrate recent radical publishing with AK Press, PM Press, Autonomedia, Institute of Anarchist Studies, Justseeds Artists’ Cooperative, Microcosm Publishing, Team Colors Collective, and others!

SATURDAY JUNE 26

MASS STREET ACTION for Clean Air, Good Jobs and Justice!

Rally at 9 am in front of Detroit Public Library, 5201 Woodward

Join the People of Detroit on Saturday, June 26 for a Rally, March & Mass Demonstration to End the World’s Biggest Waste Incinerator!

See You In DETROIT!!!!

Building the Movement for Mother Earth

Tuesday, June 8th, 2010

Reflections on Cochabamba, Geoengineering, and Framing the Climate Crisis on the Road to Cancun…


The news this week from the climate negotiations in Bonn, Germany suggests that the world is on track for a catastrophic 4-degree increase in temperatures by 2100. (Four degrees Celsius in temperature rise renders our planet essentially unrecognizable and unlivable.) This is a frightening forecast for what’s in store on the road to COP 16, the next round of international climate negotiations slated for December 2010 in Cancun, Mexico.

But there is another road to Cancun, made by social movements who attended the historic Cochabamba Peoples’ World Conference on Climate Change and the Rights of Mother Earth in April. The Cochabamba conference was convened by Bolivian President Evo Morales in the wake of the failure of the Copenhagen talks and the regressive agenda laid out by the United States and their allies in the so-called ‘Copenhagen Accord.’ (For my take on Copenhagen see the April/May issue of Left Turn Magazine). Cochabamba was an attempt to stake out another pole in the international climate discourse, led by Southern governments and social movements, that pins the responsibility for climate change directly on the over-consumptive northern countries and transnational corporations, and asserts the rights of Mother Earth.

From Copenhagen to Cochabamba

At the invitation of the Bolivia UN Mission in New York, I had the great honor of attending historic Cochabamba meeting, and accompanied the delegation of Grassroots Global Justice and the Indigenous Environmental Network (IEN).

SmartMeme’s main piece of work at Cochabamba was to support IEN’s organizing around forest-offset schemes known as REDD (Reducing Emissions from Deforestation and Degradation). Carbon offset schemes like REDD are opposed by peasant movements and Indigenous Peoples around the world on the grounds that these programs are designed to create a multi-billion dollar market for transnational corporations, while displacing forest-dependent communities and making no meaningful impact on slowing climate change. (For a great introduction to forest offset impacts in Brazil, see the new 20-minute film from Frontline, “The Carbon Hunters.”)

The REDD struggle is a critical front of the global Indigenous Peoples human rights struggle – this is ultimately a multi-billion dollar scheme to move Indigenous Peoples out of their traditional homelands and lease those forests to polluting industry to enable them to continue to pollute. At the heart, this is the struggle against the commodification of nature, and a struggle to assert that trees, air, and people’s homes and life ways cannot be traded in a marketplace to offset pollution.

Unlike Copenhagen, the Cochabamba conference elevated these kinds of concerns about the human rights impacts of both climate change and climate policy, and proposed strong negotiating positions (50% emission reduction under the Kyoto Protocol in the upcoming Cancun COP-16 talks, and targeting 1 – 1.5 degrees C of warming).

The good news is that the Cochabamba conference rejected REDDs and “market mechanisms that violate the rights of Indigenous Peoples, States, and Nature.” The conference adopted a Peoples’ Accord on the Rights of Mother Earth with strident, strong positions on the necessary actions to safeguard the future and build a just transition off of fossil fuels.

The bad news is Bonn, and that the United States has essentially committed to do nothing to fundamentally address the climate crisis in terms of transitioning off of fossil fuels. As we enter this next round of climate negotiations at COP 16 with the sunset on this edition of the Kyoto Protocol looming in 2012, now is the time for the climate justice movement to be rethinking our framing. We are losing critical ground while extreme proposals like geoengineering (i.e. planetary engineering) are gaining support using the narrative of government inaction and a quick fix.

Description Embeds Prescription

The Cochabamba conference was titled, “The World Peoples Conference on Climate Change and the Rights of Mother Earth,” and this framing – The Rights of Mother Earth – was the most enticing and provocative aspect of this historic meeting for smartMeme. Indigenous Peoples and social movements gathered together under this banner, combining a rights-based frame with the affirmation of our sacred relationship with the planet, and the pan-Indigenous creed of respect for Mother Earth (or “Pachamama” in much of the Andes).

As we all know, global warming is happening at an alarming rate, and changes are inevitable. Weather patterns are changing, and countless ecosystems and communities are impacted directly – from the Arctic to Africa to the Amazon. Dramatic, comprehensive, collective action must be taken…the fight now is about What kind of action? Who decides? Who profits? And who pays?

From a framing perspective, how define the problem is inseparable from how we imagine the solution. As my colleague and design studio-mate Kenneth Bailey says, in a design process “description embeds prescription.” The way we cognitively pattern the problem determines what solutions are possible – and in the climate justice fight, this is at the heart of the battle for the story.

The Carbon Fundamentalist Narrative

To borrow a meme from my colleague (and smartMeme board member) Gopal Dayenenni at Movement Generation, the pervasive mindset in climate politics is steeped in “carbon fundamentalist” narrative. This story insists that the problem we are facing is merely a surplus of atmospheric carbon, and the way to deal with it is to effectively manage the amount of carbon being omitted, ideally by reduction, but if that proves politically infeasible, then through offsets. This problem-solution-action frame has given rise to the international carbon market – and the carbon-offset-industrial-complex. It also leads to obsession with charts, bright lines, and light bulbs, and the murky logic of techno-fix proposals that will magically save us without ever having to lift a finger to phase out fossil fuels.

An underlying assumption of this narrative is that carbon emissions are disconnected from place. This story says “We are in a global crisis, so pollution from a coal plant in Kentucky is the same as anywhere else, and carbon-eating trees in Brazil can make up for it.”

While the message that we have a surplus of carbon is not untrue, it is hardly meaningful for people, which limits its effectiveness on a narrative level. The carbon fundamentalist narrative is also inherently problematic as it focuses on emissions in the abstract, disconnected from the eco-systems, neighborhoods and nations where fossil fuels are mined and burned (most often poor communities and communities of color), and where offset projects displace people and disrupt communities (most often in the rural global South).

It also is carbon-blind – seeing all carbon as the same, weather it comes from Exxon-Mobil or a Brazilian farmer’s diesel tractor – which leads to policy solutions that are ahistorical and unjust, and do not address the roots of the problem: the fossil fuel industry. If we focus exclusively on carbon, we lose the focus on real places and real people, and on the real culprits.

This narrative is very dangerous, and is getting more so. As the international climate negotiations falter, and with four-degrees in the sightlines of Bonn, false-solutions and geoengineering mega-projects are gaining more and more traction.

The Urgency Frame & Geoengineering

The carbon-fundamentalist narrative has increasingly co-opted the “urgency frame.” As the crisis escalates and the window for meaningful action is closing, environmentalists and others are ringing the alarm bells ever louder. Campaigns like “TckTckTck” emphasize that time is running out, and frame around the lack of time and the severity of the crisis.

And there is no doubt, the situation is urgent. It is very urgent, especially in Alaska Native territories, in Sub-Saharan Africa, Tuvalu, or anywhere on the Gulf Coast. But what is of concern to me is that the urgency frame does nothing to explain the roots of the problem and is thus easily co-opted by any big, dramatic so-called “solution,” regardless if it is just, or even if it is a good idea.

The carbon fundamentalist narrative coupled with the urgency frame actually enables and promotes proposals like geoengineering, proposals that are gaining a lot of traction from philanthropists, venture-capitalists, and governments in the lead up to Cancun.

Now, what do we mean by “geoengineering”? Our friends at the ETC Group explain in their 2009 report “Retooling the Planet”:

Geoengineering is the intentional, large-scale intervention in the Earth’s oceans, soils and/or atmosphere, especially with the aim of combating climate change. Geoengineering can refer to a wide range of schemes, including: blasting sulfate particles into the stratosphere to reflect the sun’s rays; dumping iron particles in the oceans to nurture CO2 -absorbing plankton; firing silver iodide into clouds to produce rain; genetically-engineering crops so their foliage can better reflect sunlight.

University of Calgary physicist and geoengineering advocate, David Keith, describes geoengineering as “an expedient solution that uses additional technology to counteract unwanted effects without eliminating their root cause.” In other words, geoengineering uses new technologies to try to rectify the problems created by the use of old technologies, a classic techno-fix.

The Geoengineers in Bolivia and Beyond

In addition to 17,000 people from social movements across the world, a bold trio of geoengineering proponents from a company called CloudWorld.co.uk also attended the Cochabamba conference, hoping to gain support for their plan to release sulfates into the atmosphere above the Arctic. We had a heated conversation about how to best address the climate crisis.

Their logic was straightforward, and chillingly compelling:

The climate crisis is reaching a point-of-no return.

We must save the Arctic, or before warming sets off an irreversible feedback loop that will push the planet over the edge.

The only way to save the Arctic, and the world, is to shield the ice from the sun.

The way to do that is to mimic a volcano, clouding the atmosphere to shade the ice.

At this point, geoengineering has to be part of the program in order to avert humanitarian catastrophe.

Their story fits right into the urgency frame, is mired in the carbon fundamentalist narrative, and is nestled in the underlying assumptions of the dominant culture:

  • Earth is a machine,
  • The hubris that humans can fix the machine, and
  • No one else will act and so a smart (white) man must go rogue and save the world (a la a Hollywood movie.)

But this is a disaster movie.

And the scary thing is – it’s not too far from reality. The ETC group reports that In March 2010, 175 geoengineers met at Asilomar California to establish “voluntary guidelines” for real world geoengineering experiments. The meeting was convened by a body associated with a private geoenginering company called Climos Inc who aims to carry out ocean fertilization trials. Other companies and groups in attendance made it clear that they also hoped to see real-world field trials in the near future.

And the field trials are happening. On May 8th, the Times of London revealed that a company called Silver Lining – backed by the world’s richest man Bill Gates – would be conducting field trials for their “cloud bleaching” project in the Pacific Ocean.

The Times story begins:

“The first trials of controversial sunshielding technology are being planned after the United Nations failed to secure agreement on cutting greenhouse gases.”

That framing is revealing of the narrative equation that is starting to define the climate landscape: government inaction + urgency = geoengineering.

Hands Off Mother Earth!

Fortunately there weren’t too many takers for geoegineering in Cochabamba. I attended a fantastic side event by the ETC Group, which launched their new campaign called Hands Off Mother Earth (HOME). This new campaign calls on the UN for a worldwide ban on geoengineering, and reframes away from carbon, and towards the larger living system of Mother Earth, on which we all depend.

The Hands Off Mother Earth campaign features an interactive website where individuals can ‘lend a hand’ to the campaign, leaving messages and uploading images of themselves. The site features a public portrait gallery of individuals with open palms calling a halt to geoengineering.

“With rich governments and industrial interests jockeying for open-air geoengineering tests it is time to draw a line that should not be crossed.” affirmed Silvia Ribeiro of ETC Group, Mexico. “Mother Earth is our common home whose integrity should never be violated by geoengineering experimentation - it should never be a laboratory for these risky and unjust schemes.”

HOME is already achieving success! Due to the great work by ETC and their allies, a proposal for a geoengineering moratorium will go to the UN Convention on Biological Diversity at its next meeting in Nagoya, Japan this October.

I hope you will join me and smartMeme in this campaign by adding your hand to the photo-gallery, and lending your support to grassroots movements for climate justice that are addressing the root causes of climate change and building solutions from the ground up.

From Broken Machine to Mother Earth

If we are to succeed in debunking and halting dangerous false-solutions like REDDs and stop geoengineering, we must also fundamentally shift the framing of the climate crisis – away from the idea that the planet is an overheating machine, and towards the assertion that we are all interdependent on the living systems of Mother Earth.

The Cochabamba conference has helped the world to hear this message, but while the relationship with “Mother Earth” has always been central for Indigenous Peoples, can the “Mother Earth” meme reach the hearts and minds of the rest of the U.S. public? Perhaps with 50+ days of the tragic BP oil spill, consciousness is shifting – but we’ve got a long road beyond Cancun to make the necessary fundamental changes in the fossil fuel economy and the US culture of cheap oil dependence.

As COP 16 approaches, we must continue to resist carbon-fundamentalism and offer a new narrative of Climate Justice that can inspire transformative social change and protect the rights of Mother Earth, while blowing open the assumption – especially here in the US — that there will be a quick techno-fix that can save our planet.

The challenge for Climate Justice leaders now is to tell a better story of ecological justice and the real solutions that can transition us off fossil fuels for good. From Cochabamba to Cancun and beyond, we must change the story from techno-fix to fundamental change, and build the peoples’ movement for Mother Earth.

Cochabamba Blog #1

Monday, April 19th, 2010

I landed in Cochabamba this morning to attend the World Conference on Climate Change and the Rights of Mother Earth, called by Bolivian President Evo Morales in the wake of the failed (and underwhelming) Copenhagen Climate talks last December.

From the cmpcc.org website:

  • “On April 19-22, 2010, over 15,000 people and up to 70 governments from all over the world will gather to attend the World People’s Conference on Climate Change and the Rights of Mother Earth in Cochabamba, Bolivia. The event is in response to the failed COP15 in Copenhagen and aims to highlight the central role of peoples movements and social movements in the climate struggle and the critical alliance that must be forged between movements and progressive governments.”

I flew overnight from Miami with a delegation organized by the Bolivian UN Mission in NY. The flight was full of Climate Justice leaders. I had the opportunity to connect with new folks and touch base with peeps that I’d been with in Copenhagen. We joked that we were flying “Activist Air”!

I spent a groggy but gorgeous morning with friends from the Southwest Workers Union and the Indigenous Environmental Network, as I am also here to support the Grassroots Global Justice/IEN/Movement Generation delegation.

We traveled to the village of Tiquipaya where the meeting is taking place, and passed through older and newer neighborhoods. Our driver insisted that Cochabamba is “Tranquillo” (mellow/relaxed) and the most beautiful of all cities in Bolivia. I noticed graffiti resisting racism, women selling produce and prepared foods on the street, and many students hanging out (school is out for this summit!). I looked up and was awed by the beautiful mountains jutting up from the mesa.

We took some time getting our accreditations and getting oriented to what’s happening with the meetings. With over 15,000 people and 100 countries in attendance, there are hundreds of workshops and side events and a slew of high profile panels on issues such as the Structural Causes of Climate Change, Carbon Markets and Climate Debt. President Evo Morales Ayma will officially open the gathering tomorrow morning with a speech at the stadium!

There are also self organized side events I want to attend on behalf of smartMeme, such as a session on geoengineering with our friends from the ETC group, and a strategy discussion with members of Climate Justice Action on the next steps for street protest and climate justice strategy post COP 15. There are also meetings of the Climate Justice Now! Network and other formations.

The heart of the conference is really the “working groups.” I am in the Strategies for Action working group, and listening to people from across the world make proposals about how to move forward together: Mass demonstrations, media campaigns, international networks, and supporting Mexican organizations confronting COP 16 in Cancun later this year…This is one of 18 working groups that will develop a proposal to bring to the larger assembly of the conference. Other groups are focused on topics such as Forests, Water, Indigenous Peoples, a Climate Tribunal, A Global Referendum, and how to advance the Rights of Mother Earth.

There are many critical pieces to the Cochabamba conversation:

What is the role of the COP process in addressing climate change? How can advancing the idea of ‘climate debt’ serve to build more resiliencies in the face of climate crisis for the global south? What does a climate debt agenda mean for impacted Northern communities, such as Indigenous Alaskan Nations? Can a “Rights” framework for Mother Earth create a more robust legal recourse for big carbon polluters? Where are things going to land with REDDs? The fate of our worlds remaining forests and the homelands of Indigenous Peoples are hanging in the balance of carbon-offset schemes…Can we build a robust program to protect our climate commons as opposed to a privatization plan for the atmosphere? What about Kyoto, and what can be done to resist the Copenhagen Accord Agenda to kill it? What would Evo Morales’s Climate Criminal Tribunal look like? And what would happen next?

And I guess, the big question…Are we going to make it?

For all of you out there in Internet land, you can keep up with proceedings by tuning into http://www.oneclimate.net/bolivia

There are also community gatherings to participate virtually in the conference if you are in New York, Chicago, and Boston!

This is from the May First folks who are organizing this:

On April 20, 2010, at 7:00 pm Eastern time people in various cities of the United States will gather for a direct interaction via the Internet with participants in the Conferencia Mundial de los Pueblos sobre Cambio Climático y Derechos de la Madre Tierra. This multi-city event will be one of the first fully interactive convergences of its type, moving our hemispheric movement forward a step. Many events throughout the next year, including the US Social Forum in Detroit, World Education Forum in Palestine, and World Social Forum in Dakar all plan to use similar organizing strategy and technology.

People in several cities in the US will be able to speak directly with Conference participants and discuss what’s going on in Cochabamba, the issues being raised, the concerns we have, questions, and discussion. A group of people in Bolivia (including many from the US delegation to the conference) will make a short report about what’s going on. The US-based rooms and our participants in Bolivia will then begin a conversation: we will pose questions, suggestions, clarifications, opinions, etc. and discuss the ongoing conference with them Bolivia and between U.S. cities.

A New York-based delegation from the Bolivian Mission to the US is in attendance in Bolivia, which allows US-bound participants a direct link through which to raise issues or questions we might have with the rest of the Conference participants: they can bring us back those responses when they get back home. People from the US will also be joined by delegates from other countries, including Bolivia, to broaden the exchanges and discussions.

Please follow mayfirst.org for additional national locations as they are confirmed. The event will take place in all locations on:

April 20, 2010
7:00 pm

Boston:
encuentro 5 (encuentro5.org)
33 Harrison Ave, 5th floor
Boston, MA 02111

New York City:
The Brecht Forum (brechtforum.org)
451 West Street (between Bank and Bethune Streets)
April 20, 2010

Chicago:
Casa Michoacan
1638 S. Blue Island
Chicago IL 60608

REVerb Summer Camp with Progressive Tech Project

Tuesday, July 28th, 2009

Enjoy some scenes from the 2009 REVerb Summer Camp with the Progressive Technology Project, somewhere in Minnesota!

This 4 day training was 2 days on framing/story-based strategy w/ smartMeme, and 2 days of fun w/ the Flip Cams and Tweet-decks making mock campaign videos and online campaigns, with Jen Caltrider.

Groups at the camp included SCOPE from Los Angeles, Southwest Organizing Project (SWOP) from Albuquerque, Kentuckians for the Commonwealth, Data Center, POWER from the San Francisco Bay Area, NY City AIDS Housing Network, and TN Immigrant and Refugee Rights Coalition from Nashville.

I took the opportunity to learn more about using final cut pro, an made this video blog about the summer camp!

I had a wonderful time working with all these beautiful, incredible, bold and brilliant organizers - and innovating the story-based strategy curriculum to mesh with viral video production and online campaigning. It was tons of fun, and I learned a ton too.

THANKS to PTP and all who made this amazing training possible!

See also — Pics from the week via Flickr…

www.flickr.com

smartMeme’s RE:Verb Summer Camp with the Progressive Technology Project photoset

RE:Imagining (Climate) Change

Friday, July 10th, 2009

A quick reflection on our 2009 convening on climate change, creative actions, social justice and the “Copenhagen Moment”…

I am so thrilled about the “Pause,” a restorative and rigorous retreat we convened last week. I am deeply grateful for all who attended, supported, and donated to make this event possible. It was truly a special occasion, gathering some amazing climate activists who are approaching the crisis from a justice perspective, and working to build movements at the intersections of ecology and social justice. We were also joined by our amazing video team (justinfrancese.com) and kitchen magicians (delicata catering). The beautiful Bluewater Farm in Andover, NH (traditional Pennacook Territory) was generously donated for this event. Check out pics…

www.flickr.com

smartMeme’s Invoking the Pause: smartMeme conveing on climate and social justice photoset

The sessions involved narrative power analysis and discussions of the dominant frames on the climate crisis; climate justice principles; the UNFCCC negotiations in Copenhagen later this year; and creative ideas for how to spread memes for climate justice.

We also had a celebration on Tuesday evening, and were blessed with local special guests from the Winter Center for Indigenous Traditions (dedicated to environmental justice, Abinaki indigenous rights and cultural practices), and local CSA organic farmer Katherine Darling, of Two Mountain Farm.

Fireside chats and formal sessions included discussions of the upcoming G20 meeting in Pittsburg, stories from past UNFCCC talks in Bali and Poznan, reflections on race and racism in the environmental field, and visioning for how to build an inclusive movement that addresses the root causes of the climate crisis.

As I write this blog, I am recalling this experience and simultanously struck by the stakes. Listening to this mornings news from the G8 Summit in Italy, I hear the voice of Phil Radford, executive director of Greenpeace USA:

“It’s almost diagnosing your child with cancer but not taking the kid to the doctor. It just doesn’t seem like good leadership, and I think people expect better of President Obama and other world leaders.”

Then, the sobering words of Ken Lieberthal of the Brookings Institution (?):

“I think it’s going to be very, very hard to avoid a catastrophe, so I think anyone who looks very seriously at this issue has to say that the future looks very, very sobering.”

Indeed.

The Road to Copenhagen is hot, long, and treacherous. But we make the road by walking…

Below is an excerpt of a report-back on the retreat by some of the participants…

Here is a report-back from a strategy retreat convened by smartMeme that I attended last week (called “The Pause”) to discuss climate justice issues & messaging. There were about 15 or so folks in attendance, all invited by smartMeme or other attendees. The folks who came were connected with various orgs with a major focus on either climate justice or environmental justice: Environmental Justice Climate Change Initiative (EJCC), Indigenous Environmental Network, Action Mill, Avaaz.org Climate Action, Katrina to Copenhagen, Global Justice Ecology Project, Rainforest Action Network, The Ruckus Society, Movement Generation, DS4SI and Northeast Action.

The retreat intended to focus on how to do more effective framing and messaging around climate justice, following the smartMeme model of challenging underlying cultural assumptions (you can download their new manual for free at smartmeme.org). On the first day we heard some presentations about smartMeme’s messaging strategy and ‘narrative power analysis’ (see the manual for a more in-depth explanation of this), as well as some strategies that have been used by Action Mill and Design Studio for Social Intervention, a community organizing group in Boston. There were some brainstorming sessions to “get the creative juices flowing,” and some short presentations about Environmental Justice/Climate Justice principles, the COP-15 process, the Mobilization for Climate Justice and other organizing underway.

The second day the group wanted to get deeper into concerns of numerous people present on the watering down of the term “climate justice” and its conflation with climate action, which is not necessarily based in justice (carbon offsetting, for example)…

All in all, while the retreat was not exactly what I expected, it was the unexpected conversations that I found most valuable and thought-provoking. And the facilitators did an excellent job of being flexible and serving the many changing needs of the group. Oh, and I forgot to mention the food was AMAZING. Mainly, it was great just to connect with so many awesome folks, and be able to have some of the hard (but
so necessary) conversations around how to build a movement across boundaries of race, class, and culture. Only by hearing each other and working through this stuff will we ever stand a chance of building the sort of broad-based movement that actually has the power to bring about systemic changes…

10th National Gathering of the Progressive Communicators Network

Tuesday, June 23rd, 2009

I was so pleased to attend the 2009 national gathering of the Progressive Communicators Network (PCN), held in Chicago at the end of May. The conversations were rich, the connections were deep, and the insights were exquisite. What an amazing network!

Along with the great discussions (and party!), one of the highlights for me was the workshop on the story-based strategy model. We hadn’t done anything quite like this before. Patrick and I, with support from Anasa Troutman of the Movement Strategy Center, designed this session for this special group of skilled practitioners. It was such a wonderful challenge, and I felt myself growing into the moment. I was so humbled and honored to be in the space and share some of our “edge thinking.” And now you we can share it with you too!

Thanks to Nell Greenberg from Rainforest Action Network (who I recruited on-the-fly to shoot this low-fi video on our Flip Cam), the world can watch the workshop on smartmeme.blip.tv! Its about 45 minutes, and we go into some detail about the strategy model presented in RE:Imagining Change with examples to show each stage in the process….enjoy!

*You can download the slideshow from this presentation (its higher res than this video) at slideshare.net/smartmeme

* You can download the Story-based Strategy Campagin Model “Chart” handout HERE.

Pics from the workshop….

Anasa Troutman from the Movement Strategy Center opens the session on story-based strategy.

smartMeme workshop at the PCN national gathering, Chicago 2009

Doyle giving workshop at PCN national gathering, 2009 in Chicago

What PCN is all about:

PCN exists to strengthen and amplify the power, voices, and vision of grassroots movements that are working for racial, social, economic, and environmental justice. Network members use communication strategy, framing and messaging, and media tools to: 1) enhance the influence of social change movements on public policy and opinion; and 2) realize a world without poverty, racism, and other forms of oppression. The Network is a project of Spirit in Action, a movement-building support organization located in western Massachusetts.

A thousand THANK YOUs to the Progressive Communicators Network for bringing this amazing group together!

MAKE A DONATION TO PCN TODAY!

Growing Power, Growing Food!

Friday, August 15th, 2008

Are you hungry for justice? Do you love local, organic, delicious food?

Bring your passions together at the table, and join me and smartMeme board member Shana Mc-Davis Conway at the First Annual Gathering of the newly launched Growing Food and Justice for All Initiative (GFJI): September 18-21 at the Wisconsin State Fair Grounds in West Allis, Wisconsin.

Food connects culture, health, the land, and the people - but in this fast food nation (where food is getting more globalized, genetically-modified, high carbon, and expensive), we’ve got to step up and strengthen the movement to bring food back to an ecological, human scale. The inspiring trend is that farmers markets are re-emerging in many communities, and organic food is the fastest growing segment in the food industry - but the critical question is, who can (and can’t) afford it?

In the age of global warming, and in a time where 12.6 million children are going hungry in the United States, the future demands that we nourish the Earth and our bellies with a re-imagined food system built on the principles of ecology, and racial & economic justice.

This upcoming gathering is 3 days of doing just that. We are looking forward to delicious, local food — critical conversations about how racism shapes the food system — stories from community-based organizations who are doing something about it — and seeing YOU there!

The Growing Food and Justice for All Initiative (GFJI) is

a new network aimed at dismantling racism and empowering low-income and communities of color through sustainable and local agriculture. The network views dismantling racism as a core principle which brings together social change agents from diverse sectors working to bring about new, healthy and sustainable food systems and supporting and building multicultural leadership in impoverished communities throughout the world. The vision for this initiative is to establish a powerful network of individuals, organizations and community based entities all working toward a food secure and just world

A main course of workshops includes:

What It Means to Be White: Working towards full-awareness of white- privilege in community food security work: Judging by a quick scan of the demographics of people leading urban agriculture projects in low-income communities of color around the country, white women seem to be particularly drawn to this type of work. Within the good intentions of many white women (and men) often lie unexamined negative assumptions. This interactive workshop will explore cross-class and/or inter-racial partnerships…

Grassroots Leaders Fight for Justice in the Food System: The experience of racism in the food system can best be lifted by those who have lived it. We also are the ones on the ground finding solutions in an unjust system. Our multicultural panel will briefly describe our experience, work, barriers, achievements, and plans, with emphasis on successful work led by people of color in the food system….

and our smartMeme workshop -

Re-Framing Food, Changing the Story for Justice: People just buy junk with Food Stamps. Genetically modified crops will feed the poor. Community Gardens are for white hippies/Organics are for yuppies. America means justice for all. The intersecting narratives of poverty, race, and food create a complex mine-field of messages in the dominant culture that all of our work must struggle to re-frame and transform. We will use story as a method to approach framing our issues, and have an honest conversation about our successes, and what is holding back our efforts to create change…

Hungry for more?

A keynote from Winnona LaDuke (Founder White Earth Land Recovery Project and Anishinaabeg (Ojibwe) enrolled member of the Mississippi Band. She has won numerous awards for her indigenous rights work, and written five books including Last Standing Woman and All Our Relations.)

and a potluck of great ideas from smartMeme community friends like:

Marc Rodrigues, organizer with Student/Farm worker Alliance; John Kinsman John E. Peck, from the Family Farm Defenders and Rafter T. Sass of the Liberation Ecology Project

The conference is filling up so register now! See you in Wisconsin!

Progressive Communicators Network(ing)

Friday, August 1st, 2008

Last week I had the pleasure of meeting with members of the Boston-area Progressive Communicators Network. They host monthly learning events and invited me to speak about smartMeme’s approach to messaging and framing.

Based in western Massachusetts, PCN is a national network of organizers/communicators who:

“strengthen and amplify the power, voices, and vision of grassroots movements that are working for racial, social, economic, and environmental justice.”

PCN offers tools, networking, and an annual member convening to connect progressive communicators in order to enhance collaboration and advance the field of strategic communications. PCN also has active local groups, including one here in Boston.

About a dozen people came by to enjoy some burritos and conversation - and hailed from some amazing groups like the Student Immigrant Movement, United for a Fair Economy, Political Research Associates, Mass English Plus and the Unitarian Universalist Service Committee. It was inspiring to hear of the great social justice work that folks in the Boston area are doing, and have the opportunity to introduce myself (and smartMeme) to this community.

You can check out the slideshow I gave here (FYI some of the colors got tweaked in the slide-spacing process…)

After the slideshow we had the opportunity to talk, and the discussion was a rich reflection on the role of people’s history in story-based strategy. Often what we are facing is not lack of a story, but a ‘forgetting’ of history that is based in racism. As the antiracism principles of the Peoples’ Institute For Survival and Beyond remind us:

“History is a tool for effective organizing. Understanding the lessons of history frees us to create a more humane future.”

So many of the barriers that racial justice and social change communicators face are deeply related to an erasure of histories, and a dominant US media and school curriculum that often ignores (or is ignorant to) the centuries of struggle for social justice.

When we are communicating across race and class and waging the fight for justice, we are often struggling not just to reframe what’s happening in the present, but also name and reclaim what has happened in the past.

As any pop-psychologist will tell you, you can’t move forward into a better future without examining and understanding your story of your past - and the United States certainly has not reckoned with its history of genocide, slavery, conquest, and imperial interventions…

A related topic of discussion for the group was the story of the US civil rights movement, and that like many stories - it has become a “great man” story. While Dr Martin Luther King was undoubtedly an important leader, there were also countless individuals, particularly women (like Fannie Lou Hamer, Ella Baker, and many others) who were the muscle of the movement. (BTW I’ve Got the Light Of Freedom is an excellent peoples’ history of the Mississippi Freedom Struggle).

Some of the questions I was left with (as a social studies teacher by training and a smartMeme-er by trade):

As a diverse country, if we don’t know each others’ (and often our own) histories, how do we envision a shared future?

When/How must our movements wage the battle of the story over the past in order to foreshadow our story of the future?

Pop-culture narratives are celebrity-focused, but movements are powered by countless everyday people, so how do we both honor our leaders and hype all of the everyday heroes of our stories?

Thanks to PCN for the opportunity to offer our ideas, and have a provocative conversation. Thanks also to UFE for hosting!

*We hope to continue the conversation with another PCN learning event in the fall focused on using the battle of the story tool in practice. Be in touch if you’d like to attend!