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Audio - smartMeme & Friends on “Shifting the Landscape Towards Justice”

Thursday, May 20th, 2010

Two new Podcasts For your Listening Enjoyment…

Click to LISTEN: Part One :

Moderator: Laine Romero-Alston, Solidago Foundation; with Makani Themba-Nixon, Praxis Project; Doyle Canning, smartMeme; and Kathleen Pequeño, McKenzie River Gathering Foundation.

Click to LISTEN: Part Two :

Moderator: Helen Brunner, Quixote Foundation and Media Democracy Fund
 
Panel; with Karlos Guana Schmeider, Center for Media Justice; Patrick Reinsborough, smartMeme; Damekia Morgan, Community Media Organizing Project and Friends and Families of Louisana’s Incarcerated Children.

(Special thanks to Karlos @ the Center for Media Justice for posting this audio!)

This tele-strategy session series was organized by the Progressive Communicators Network, and brings together grassroots communications practitioners with a commitment to justice issues and funders who support justice and social movement efforts for a rare opportunity to think together about opportunities and imperatives to strengthen communications as a tool for change that will substantively impact U.S. culture, consciousness, and political policies.

This is a time of unprecedented change for grassroots communications practitioners. Factors such as the current economic crisis, rampant media consolidation, emerging new media technology and shift in administration bring unique and urgent challenges and opportunities. Faced with this changing communications landscape, grassroots justice organizations must make smart decisions about how to effectively communicate to advance their program and political work, often with fewer resources and confronted with changes in how media is made and news is communicated.
 
These times demand whole new approaches to change making and communication. It’s no longer enough to win individual victories, we must fundamentally shift our social, cultural and political ecology.

The Center for Media Justice, for example, has put out a call for a comprehensive and transformative approach to justice communications: Truly effective and sustainable movements for racial and economic justice must have the capacity, strategy, and leadership to advance a shared worldview and agenda, watchdog power, elevate strategic stories to a wider audience, increase engaged popular governance, and influence policy to change social conditions.They outline a powerful strategy that tackles race head on, brings the voices of the disenfranchised to the center, transforms public narratives, increases media access, and ultimately changes public consciousness and policy.

Join us to hear about these cutting edge strategies and more communications realities from across the country. We invite you to be part of creating the strategy and infrastructure that will boldly work to transform communications, change work, and the political realities of the 21st century.

10th National Gathering of the Progressive Communicators Network

Tuesday, June 23rd, 2009

I was so pleased to attend the 2009 national gathering of the Progressive Communicators Network (PCN), held in Chicago at the end of May. The conversations were rich, the connections were deep, and the insights were exquisite. What an amazing network!

Along with the great discussions (and party!), one of the highlights for me was the workshop on the story-based strategy model. We hadn’t done anything quite like this before. Patrick and I, with support from Anasa Troutman of the Movement Strategy Center, designed this session for this special group of skilled practitioners. It was such a wonderful challenge, and I felt myself growing into the moment. I was so humbled and honored to be in the space and share some of our “edge thinking.” And now you we can share it with you too!

Thanks to Nell Greenberg from Rainforest Action Network (who I recruited on-the-fly to shoot this low-fi video on our Flip Cam), the world can watch the workshop on smartmeme.blip.tv! Its about 45 minutes, and we go into some detail about the strategy model presented in RE:Imagining Change with examples to show each stage in the process….enjoy!

*You can download the slideshow from this presentation (its higher res than this video) at slideshare.net/smartmeme

* You can download the Story-based Strategy Campagin Model “Chart” handout HERE.

Pics from the workshop….

Anasa Troutman from the Movement Strategy Center opens the session on story-based strategy.

smartMeme workshop at the PCN national gathering, Chicago 2009

Doyle giving workshop at PCN national gathering, 2009 in Chicago

What PCN is all about:

PCN exists to strengthen and amplify the power, voices, and vision of grassroots movements that are working for racial, social, economic, and environmental justice. Network members use communication strategy, framing and messaging, and media tools to: 1) enhance the influence of social change movements on public policy and opinion; and 2) realize a world without poverty, racism, and other forms of oppression. The Network is a project of Spirit in Action, a movement-building support organization located in western Massachusetts.

A thousand THANK YOUs to the Progressive Communicators Network for bringing this amazing group together!

MAKE A DONATION TO PCN TODAY!

Podcast: Racial Justice Communications in Obama’s America

Friday, April 17th, 2009

It has taken me far too long to post this, but I feel strongly that smartMeme community will enjoy this important conversation.

On Febuary 25th, the Boston Chapter of the Progressive Communicators Network convened a panel discussion called “Talking About Racial & Economic Justice in Obama’s America.” After some fairly crude sound editing, I managed to upload the recordings of the panelists for your listening enjoyment!

Amaad Rivera [LISTEN] is the director of the racial wealth divide program at United for a Fair Economy, and lead author on their 2009 State of the Dream Report: The Silent Depression. He discusses Racism without Racists, patterns of school segregation in Boston, and building racial justice frameworks.

Tarso Luís Ramos [LISTEN] is the director of research at the right-wing watchdog group Political Research Associates. He discusses the work of Ian F. Haney Lopez’s on “colorblind white dominance,” Eduardo Bonilla-Silva’s work on White Supremacy and Racism in the Post-Civil Rights Era, and the “Color Blind Ideology.”

Color-Blindness:

“views racism at the individual level (e.g. Lines of reasoning such as “I don’t own slaves” or “I have very close black friends” to defend oneself) without looking at the larger social mechanisms in which racism operates.”

Ramos presents a facsinating discussion of Bonilla-Silva’s frames of color blind ideology, and how these play out in affirmative action fights: Minimization (“Yes, there is some racism but its no big deal”); Cultural Failings (“Mexicans have too many babies; Blacks don’t value education,” etc.); Naturalization (“Its natural for people to flock together. Its not segregation.”); and Meritocracy (“Its unfair for government to advance one race over another; treaty rights/civil rights are special rights.”)

Ramos says that these four frames reinforce each other and hold racism in place, and he points to the work of the Center for Social Inclusion to suggest that audiences need an alternative frame of “Structural Racism” to buck the colorblind mythology.

Doyle Canning [LISTEN] (that’s me), discusses some of the stories in the popular culture on racism and “post racism,” and how story-based strategies can work to challenge some of the underlying assumptions of white supremacy in the dominant culture.

The most potent meme of the moment was the “Nation of Cowards” from Eric Holder’s speech on systemic racism.

I strongly recommend watching this amazing roundtable on the topic on Laura Flander’s GRITtv:

Manning Marable’s comments (10 minutes into the video) are particularly powerful in terms of thinking about the power of narrative and history. He speaks about the stories we carry in our head as we’re walking through the world depending on our history: Marable sees lower Manhattan as a slave trading port, while others (whites) see Wall Street’s glittering façade.

This gets to the heart of the internalization of racism. The Peoples’ Institute for Survival and Beyond discusses the interconnected principles of learning from history and addressing the inter-generational processes of internalized racial superiority and inferiority.

I believe that story-based strategies can help us build movements for racial justice, but it really is about movement building. If only it were as easy as coming up with a pat sound-byte to address these deep seeded cultural currents! It still takes struggle, as it always has.

One piece of work I want to point to specifically is work on unmasking and undoing White Privilege, such as the first annual White Privilege Awareness Week!

Also, in terms of racial justice communications specifically, check out the guide “Talking The Walk,” edited by Hunter Cutting and Makani Themba-Nixon (download the toolkit!); and the Center for Media Justice toolkit, Communicate Justice 101. See also: A Three-Ring Circus On Race This Week by Paul Rosenburg.

And one more thing…

Maureen Dowd wrote in her NY Times OP-Ed on Holder’s speech,

“In the middle of all the Heimlich maneuvers required now — for the economy, Iran, Pakistan, Afghanistan, health care, the environment and education — we don’t need a Jackson/Sharpton-style lecture on race. Barack Obama’s election was supposed to get us past that.”

My observation is that this is the line of reasoning often used in white-led liberal organizations (“We’ve got a crisis and so much work to do…we can’t deal with this now…and besides, we have some people of color involved.”) about why we can’t talk honestly about racism and work to address racism within our movements…Just a thought.

Be the Media in Boston!

Wednesday, November 26th, 2008

Join smartMeme December 3rd at Third Sector New England in Boston for the Be the Media! Mini-Conference, and our workshop, “Narrative & Power: Story-based Strategies for Social Change.”

From bethemediaevent.org :

The annual Be the Media! Mini-Conference helps participants understand the link between strategic communications and organizing strategies as well as learn essential communications tools and techniques.

The theme of the third annual Be the Media! Mini-Conference is: Challenges and Opportunities in the Age of New Media for Grassroots Organizations.

Communications and media work are powerful tools for organizers and non-profits working on community and social issues, but they can also present challenges, particularly for under-resourced groups. In recent years, the development of new media tools such as social networking sites, blogs with multi-media content, YouTube, and cell phones as mass communication devices have both given groups more options and raised questions about where to focus already limited staff and volunteer time. At this year’s conference, we will explore not only how to implement these tools, but identify what are their best and most impactful uses for grassroots organizations.

The conference is designed to serve change makers at levels of communication experience including those who are doing communications work as part of their current positions, such as organizers, executive directors, or policy advocates.

Sponsored by: Progressive Communicators Network, Third Sector New England and Project Think Different
Co-sponsored by: Boston Women’s Fund, Resist, and Press Pass TV.

The Battle of the (Bailout) Story

Wednesday, October 8th, 2008

I don’t know about you, but I’m feeling like this economic meltdown moment is a game-changer. The recent firestorm over the “bailout” is the beginning of a whole new conversation about our economic system, the role of the state, and extreme wealth and inequality. It is also clearly not the end of our economic woes, and things are likely going to get worse before they get better.

The recent revelations of economic trouble have produced a barrage of memes in the media and popular culture: meltdown, bailout, rescue package, and Wall Street vs. Main Street. Now, leaders tell us that we are in the midst a new economic reality – a credit crunch, foreclosure crisis, a recession, or another Great Depression.

Even as lawmakers struggle to reframe the $700 billion package as a “Rescue,” the “Bailout” meme remains more potent. The story of free market fundamentalism is unraveling, and the story has changed – but to what?

What does all of this mean for progressive strategy, and what are the stories we can tell about the real impacts and alternatives?

We’ve been glued to the news and talking to friends at partner groups like the Working Group on Extreme Inequality, the Design Studio 4 Social Intervention, and the Rainforest Action Network about what’s happening and what can be done. We’ve been inspired by efforts by groups like City Life/Vida Urbana and the Greenlining Institute. Last week I gathered with members of the Progressive Communicators Network at United For a Fair Economy in Boston to analyze the battle of the bailout story. At the PCN gathering, we also discussed what may come of the bailout and efforts to sway government, and listed the following Possible Outcomes:

  • Lives are repaired: Meet needs of impacted people (people in foreclosure get refinancing etc)
  • Political change: Obama is elected as a result of Bush’s economic bungles
  • Changes in economic systems: Regulations are put in place, rules are changed, new definitions of economic progress are adopted
  • Movement Emerges: Grassroots social movement gains ground

We had widespread agreement on these as potential goals for work in this period, and specifically discussed how these goals are not incompatible. We agreed that if we get into debates about which of these should be the most important goal, we lose sight of the gravity of this moment. All of the above is on the table. Everything could change.

The following is a rough narrative analysis of the landscape around the economic crisis using the battle of the story tool. We’re obviously just scratching the surface. I have also created a PDF VERSION battle of the bailout story for easier printing. PLEASE use this work in ways that are useful, and let us know what you think!

________________________________________________________________________________________________

PART I:

Power Holder Story: Collapse vs. Rescue
* This story uses fear to motivate action, and uses the “blame the few bad apples” frame to gloss over systemic problems.

The US way of life is threatened, and so we must act immediately. Democratic capitalism is the greatest system, and America is the greatest nation, and so even though we believe in the free market, we must intervene to save our economy. We must put partisanship and electioneering aside and make this rescue deal now – or face economic collapse.

Yes, there were some greedy individuals on Wall Street and some rouge lenders who went too far. Liberals like Barney Frank and big government caused this problem. With laws like the Community Reinvestment Act and the quasi-public Fannie Mae and Freddie Mac, government forced banks to make risky loans to minorities and low-income people who had no business buying houses. People irresponsibly borrowed to buy big houses that they just could not afford, and were living far outside of their means. Now these mortgages are troubled assets for the nation’s major financial institutions, and this means that everyone is in danger in this financial crisis.

This is not just a bailout for Wall Street. There is a crunch in the credit market, and so we are all in the same boat now. Small businesses that borrow money for payroll or holiday inventory are having trouble getting loans they rely on each year. The Dow is dropping by the day and the trading floors are reeling. Banks are hoarding cash and we’re facing the highest inter-bank overnight loan rate ever. Markets in Asia and Europe are affected. We cannot listen to these constituents who don’t understand the complexities of the economy and are mis-interpreting this plan. We all need access to credit and if we don’t pass this rescue package, the experts say that the gears of the economy will stop turning and you could lose your job. The US could lose our standing in the world as the major economic power, and our nation could be thrust into an economic recession akin to the Great Depression. Besides, since the package is to buy these securities at a low rate, the taxpayers can even make the money back when the housing market rebounds.

Conflict –
Collapse vs. Rescue
The US way of life is threatened
Things just got out of hand, and we must act now

Characters –
A few greedy, corrupt Wall Street bankers
Irresponsible borrowers living outside their means
Ignorant, reactionary taxpayers
Expert Economists
Bush-Paulson-Bernanke
Barney Frank & Nancy Pelosi: Bipartisans = Heroic selfless politicians
Warren Buffet
Liberal Congressmen: forced lenders to lend to people who shouldn’t be borrowing

Images –
Lehman Bros offices closing – bankers with cardboard boxes of their stuff packed up
Bad Paper = Toxic Waste
Banks in Crisis – hoarding cash
“Black Box” of investments
Meltdown
Desperate chaos on the Trading floors
Graph of market going down by the hour
DC gridlock around the clock– lawmakers up all night with pizza and Thai takeout

Foreshadowing -
Great Depression
Economic Collapse
We’re all to blame, we’re all in this together, and we’re all going to benefit

Core memes –
Meltdown
Rescue (or Bailout)
Economic Collapse
Crisis
Buy in (not Bailout)

Underlying Assumptions -
We need Wall Street
It’s Now or Never!
The market will fix itself (after the $700 billion)
This is a crisis of confidence, and the rescue will reestablish confidence
It’s everyone’s problem now
It’s like a natural disaster, coming out of nowhere; no one could have predicted it
US is entitled to be a superpower and take drastic action to protect our privileges
You’re either with us or against us
A bunch of poor people/people of color/stupid people had no business buying houses and ruined everything

________________________________________________________________________________________________

PART II: Change Agents Story
Casino Capitalism (risk) vs. American Dream (security)
Greed Economy vs. Green Economy

* This story attempts to explain why the crisis came to be, and tie solutions into a larger progressive agenda. It’s a little long, and repetitive, but attempts to offer some ways to explain the situation in a larger context.

While a handful of billionaires have been getting very rich playing in the Wall Street casino, real wages for the rest of us in the real economy have stagnated, and personal debt has ballooned. The economic growth of the last several decades has been bubble/debt driven, rather than based on real increases in wages – and this has been Washington’s policy. While honest people have been borrowing to get by, Wall Street has been seeking high returns on speculative high risks, and has been biding their time in a dangerous game of game of chicken. Bear Sterns cried out first, and by the time AIG said “uncle”, Bernenke was there with a $700 billion bailout for the entire financial sector.

But our livelihood is not a game, and this crisis didn’t happen overnight: the $700 billion dollar bailout of the bankrupt banks was a predictable outcome of decades of policy driven by greed and an ideology that says “government, get out of the way.” Drastic action is needed – but we can’t throw a trillion dollars at the people who made the problem and expect them to fix it. We need to modernize our economic system and launch the next (green) new deal – a massive reinvestment in job creation, clean energy, and opportunity that can save the American dream from foreclosure.

The cascading implosion of major banks is the result of decades of flawed policy based on the myth that greed on Wall Street is good for everyone. This myth has shaped the economic policies of Regan and Bush, and drove Clinton to deregulate investment banks to link mortgages to the stock market and repeal Depression Era reforms designed to protect us from the risks of financial speculation. It is tempting to blame the financial crisis on a few greedy hedge funders, or even on the millions of debtors in over their heads with sub-prime mortgages. But the culprit is an ideology that has had a death grip on our country for the last 20 years, and allowed this pyramid scheme of predatory lending to spiral out of control under the Bush Administration.

The problem is more than “no one was minding the store.” The fat cats bought off their friends and Washington and turned the store into a casino. There was so little government oversight that they could shred the rules, and make up new ones as they went along. In a capital-induced frenzy, they invented new games, new ways to bet, and gambled other people’s money to profit hand over fist. The government not only let this happen – it made it all possible and celebrated it as progress.

Now the Wall Street casino has been exposed as a house of cards atop mountains of debt. As their pyramid scheme comes crashing down it threatens to devastate the real economy that provides jobs, food and opportunity for the rest of us. Bailing out America means more than buying banks – it means keeping Americans in our homes, offering a health care system that doesn’t bankrupt our families, building thriving local economies that provide honest work, and retro-fitting our nation to deal with the energy crisis.

We face an economic crisis in the midst of two wars, global warming, and a health care system in desperate need of repair. As the proverb goes – in crisis there is opportunity. Now is the time to change course: re-regulate, re-invest, and re-finance to build a green economy that houses, insures and employs every American.

Conflict -
Casino Capitalism (risk) vs. American Dream (fairness & security)
Reckless Speculators vs. Honest everyday Americans
Greed Economy vs. Green Economy
Out-of-control/recklessness vs. stability/responsibility
Crisis vs. Opportunity
Wall Street vs. Main Street (this frame is about who gets the money, not about why the crisis is happening)
Real Economy (Life Values and Community Needs) vs. Speculative Economy (Money Values and Corporate Greed)

Characters -
Wall Street - Greedy Hedge Funders
Predatory mortgage brokers
2 million people in foreclosure
Impacted people: unemployed, uninsured, over stretched, in debt
Reagan, Bush I, Clinton, Bush II

Images -
Game of Chicken
Saying Uncle
Casino / games / gambling
Liquor cabinet of capital
Top-heavy system falling over
Implosion
Debt bubble: House as ATM machine
Families forced out of homes
Imaginary money
Foreclosure Pickets
House of cards
Mountains of debt

Foreshadowing -
Next New Deal – people working in jobs that matter: energy overhaul (windmills, weather stripping, solar, rail)
Real Economic Recovery
Turn the Countrywide office into a job training facility
Micro credit lending; tell stories about people investing in people; micro-enterprises that create good jobs in local communities

Core Memes –
Next New Deal
Green New Deal
Pyramid scheme
Casino capitalism
Predatory lending
Honest work
House of cards
Crisis = Opportunity

Underlying Assumptions-
This is a crisis of capitalism
This crisis embodies institutional racism, and the predatory sub-prime market targeted communities of color. Efforts to lay the blame on borrowers is a play on racist assumptions.
People in power always manage the economy – this was deliberate mismanagement
We share collective responsibility for the well being of all – solutions must address the needs of everyone
This is a pivotal moment that could mean opportunity to overhaul the financial system and change stories on related issues: global warming, health care, ending the occupation, economic inequality, etc.
This crisis is also an ecological wakeup call. If we don’t change the real bubble that will pop is our planet…

_________________________________________________________________________________________________

Brainstorm: Possible Points of Intervention for nonviolent action

Production: Organizing workers in the financial institutions

Decision: Action in Washington, Protest at the Capitol, Birdogging on the Campaign Trail, Appearences by financial industry execs

Destruction: Picketing foreclosure proceedings

Consumption: Action at the storefronts of major banks

Point of assumption: Telling a new story on Wall Street (dramatic actions at the Bull). Transforming sub-prime lender storefronts into something more helpful for communities. Launching major people-to-people micro-credit exchanges in public spaces. Exposing the assumption that hard times are the result of individual circumstances—bringing people together to share stories and find common experiences, forming alliances of mutual aid.

?

Oct 1 with Progressive Communicators Network (Boston)

Thursday, September 25th, 2008

Join me and the Progressive Communicators Network in Boston for:

Winning the Battle of the Story PART II ~ Working with the battle of the story tool

Wednesday, October 1, 2008
6:00 pm - 7:30 pm
at United for a Fair Economy
29 Winter St., Boston, 2nd Floor
(Light Refreshment will be served)

RSVP to Tom Louie! Please let us know what kind of social change work you do, as we will be applying the tool to your campaigns!

This workshop is a follow-up to the July PCN-Boston workshop on the Battle of the Story, but you do not need to have attended that one to attend this one!

The Progressive Communicators Network-Boston/New England is the regional chapter of the national Progressive Communicators Network (PCN). PCN exists to strengthen and amplify the power, voices, and vision of grassroots movements that are working for social, economic, and environmental justice. Our members use communication strategy, framing and messaging, and media tools to: 1) enhance the influence of social change movements on public policy and opinion, and 2) realize a world without poverty, racism, and other forms of oppression. The Network is a project of Spirit in Action, a movement-building support organization located in western Massachusetts.

Progressive Communicators Network(ing)

Friday, August 1st, 2008

Last week I had the pleasure of meeting with members of the Boston-area Progressive Communicators Network. They host monthly learning events and invited me to speak about smartMeme’s approach to messaging and framing.

Based in western Massachusetts, PCN is a national network of organizers/communicators who:

“strengthen and amplify the power, voices, and vision of grassroots movements that are working for racial, social, economic, and environmental justice.”

PCN offers tools, networking, and an annual member convening to connect progressive communicators in order to enhance collaboration and advance the field of strategic communications. PCN also has active local groups, including one here in Boston.

About a dozen people came by to enjoy some burritos and conversation - and hailed from some amazing groups like the Student Immigrant Movement, United for a Fair Economy, Political Research Associates, Mass English Plus and the Unitarian Universalist Service Committee. It was inspiring to hear of the great social justice work that folks in the Boston area are doing, and have the opportunity to introduce myself (and smartMeme) to this community.

You can check out the slideshow I gave here (FYI some of the colors got tweaked in the slide-spacing process…)

After the slideshow we had the opportunity to talk, and the discussion was a rich reflection on the role of people’s history in story-based strategy. Often what we are facing is not lack of a story, but a ‘forgetting’ of history that is based in racism. As the antiracism principles of the Peoples’ Institute For Survival and Beyond remind us:

“History is a tool for effective organizing. Understanding the lessons of history frees us to create a more humane future.”

So many of the barriers that racial justice and social change communicators face are deeply related to an erasure of histories, and a dominant US media and school curriculum that often ignores (or is ignorant to) the centuries of struggle for social justice.

When we are communicating across race and class and waging the fight for justice, we are often struggling not just to reframe what’s happening in the present, but also name and reclaim what has happened in the past.

As any pop-psychologist will tell you, you can’t move forward into a better future without examining and understanding your story of your past - and the United States certainly has not reckoned with its history of genocide, slavery, conquest, and imperial interventions…

A related topic of discussion for the group was the story of the US civil rights movement, and that like many stories - it has become a “great man” story. While Dr Martin Luther King was undoubtedly an important leader, there were also countless individuals, particularly women (like Fannie Lou Hamer, Ella Baker, and many others) who were the muscle of the movement. (BTW I’ve Got the Light Of Freedom is an excellent peoples’ history of the Mississippi Freedom Struggle).

Some of the questions I was left with (as a social studies teacher by training and a smartMeme-er by trade):

As a diverse country, if we don’t know each others’ (and often our own) histories, how do we envision a shared future?

When/How must our movements wage the battle of the story over the past in order to foreshadow our story of the future?

Pop-culture narratives are celebrity-focused, but movements are powered by countless everyday people, so how do we both honor our leaders and hype all of the everyday heroes of our stories?

Thanks to PCN for the opportunity to offer our ideas, and have a provocative conversation. Thanks also to UFE for hosting!

*We hope to continue the conversation with another PCN learning event in the fall focused on using the battle of the story tool in practice. Be in touch if you’d like to attend!