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Book Party in Portland 7/30!

Friday, July 16th, 2010

Join me and smartMeme friends at the Red & Black Cafe for a book release reading and celebration on July 30th!

7 pm - 9 pm
400 SE 12th Ave
Portland, OR (MAP HERE)

RSVP on Facebook

Join Doyle Canning, co-author of RE:Imagining Change - How to Use Story-based Strategy to Win Campaigns, Build Movements, and Change the World (PM Press, 2010) for an evening of celebration, community building, and critical thinking about making social change.

Re:Imagining Change — How to Use Story-based Strategy to Win Campaigns, Build Movements and Change the World provides resources, theory, hands-on tools and illuminating case studies for the next generation of innovative change makers, and is an inspirational inside look at the trailblazing methodology developed by smartMeme. This unique book outlines how to apply narrative power analysis to effectively frame issues and offers plenty of juicy case studies and analysis, including a call for our movements to innovate our storytelling techniques in the face of the looming ecological crisis.

Join us for an inspiring evening of storytelling and discussion with smartMeme!

(If you can’t make it, order a copy of the book at www.smartMeme.org/book)

smartMeme @ the USSF!

Thursday, June 10th, 2010

Join smartMeme and 1,000+ other social justice organizations in Detroit for the US Social Forum June 22-26th…

The biggest, badest, boldest convergence of 2010!


SmartMeme’s Featured USSF Events both are slated for

THURSDAY JUNE 24:

smartMeme Workshop - Thurs. 6/24 10 am - 12 pm

Story-based Strategy: How Grassroots Organizers Can Win the Battle of the Story
Cobo Hall, room DO-03D

Book Release Party - Thurs. 6/24 6-8 pm

Free food & cash bar!

Celebrate smartMeme’s Re:Imagining Change @ the Majestic Cafe

4120 Woodward Ave between Mack & Warren, Detroit 48201

RSVP on Facebook

SmartMeme is also a collaborator on the Echo-Justice Project and the Narrative Peoples Movement Assembly!

** Join us by taking a quick framing strategies survey and participating in the peoples’ movement assembly:

Narrative Peoples Movement Assembly

Friday June 25 1:00pm - 5:00pm

Media Justice Dreamz/Echo Justice: Building Movement through Building Meaning

Cobo Hall: D2-08

With: Center for Media Justice, smartMeme, Praxis Project & Progressive Communicators Network

This PMA is about elevating framing and story-based strategies a key methods to advance media justice and build social justice movements!

More Great USSF Stuff From smartMeme’s Friends and Fam:

WEDNESDAY JUNE 23

Movement Generation - Eco-Justice 101: Ecological Crises, Impacts on Communities of Color, and Strategies for the Future

10 AM - 12 PM
AFL-CIO Canopy
Communities of color stand to be first and worst impacted by the multiple ecological crises that are developing today. These crises: of water scarcity and pollution, climate change, waste and toxic pollution, food and agriculture, and the loss of biological and cultural diversity, are a result of the same systems that have driven exploitation and oppression in our communities. They demand the urgent attention of our leaders and organizers as we build our resistance and fight for a better tomorrow. This workshop, which will feature audiovisual presentation, small group discussion, and interactive exercises, will explore: 1. What are these developing crises? 2. How will they impact low-income communities of color in the US and globally? 3. What are examples of community resistance that we can learn from? and 4. How can understanding these struggles create opportunities to advance our work on other issues like housing, jobs, immigration, community development, education, etc?

Eco-Justicia 101: Crisis Ecologica, Efectos sobre las Comunidades de Color y Estrategias para el Futuro

This workshop is also offered in Spanish 1-3 PM

Cobo Hall: DO-02A
LIMITED TO 50 PEOPLE

DS4Si: Social Interventions: An Approach to Creating Social Change
1 PM - 3 PM
Woodward Academy: 1436
with the Design Studio 4 Social Intervention
Social interventions are creative and often public ways to create social change. In this interactive workshop we will engage participants in designing powerful, fun and creative social interventions through: reviewing five diverse social interventions, looking for themes, addressing the S’s of intervention design (scale, structure, systems, symbols, and sensation), discussing the importance of increasing interventionist approaches to change, and inviting participants to be a part of a larger conversation and practice of designing social interventions.

THURSDAY JUNE 24

Movement Generation - Eco-Justice 101: Ecological Crises, Impacts on Communities of Color, and Strategies for the Future
10 AM - 12 PM
WSU Cohn: 224
Communities of color stand to be first and worst impacted by the multiple ecological crises that are developing today. These crises: of water scarcity and pollution, climate change, waste and toxic pollution, food and agriculture, and the loss of biological and cultural diversity, are a result of the same systems that have driven exploitation and oppression in our communities…

Global Justice Ecology Project - Climate Connections: Building the Movement for Social Change

10 AM -12 PM
Woodward Academy: 1436

Co-hosted with: Movement Generation, Indigenous Environmental Network, Women of Color United and others. Climate Change is at once a social and environmental justice issue, an ecological issue, and an issue of economic and political domination. As such, it must be addressed through broad and visionary alliances. To successfully address the climate crisis, we must also identify and address the deep root causes that link it to the myriad other crises we face…

Ruckus Society & Training 4 Change - No More Rallies, No More Marches: Direct Action Strategies for Climate Justice & Community Resiliency
1 PM - 530 PM
Cobo Hall: DO-03B
Tired of seeing the same old mass demonstrations? So are we! This workshop will explore creative innovative action design, to help push past marches and rallies into direct actions that are strategic, effective, and fun!

FRIDAY JUNE 25

Peoples Movement Assembly - Ecological Justice
Co-Convened by: Movement Generation, Ruckus Society, Southwest Workers Union, EJCC, Just Transition Alliance, and many others…
1:00pm - 5:00pm
Cobo Hall: D3-28
This is a BIG PMA that bringing folks together to advance proposals from the grassroots for shared work on climate and ecological justice rooted in an understanding of the need to transform the global systems that determine the ways each of us gets to live, work, and play.

Art is Change: Art & Creative Practice for Cultural and Political Transformation

1 - 3 PM

Cobo Hall: O2-38
“Art Is Change: Art & Creative Practice for Cultural and Political Transformation” will be an interactive/experiential session that introduces the idea of cultural transformation as a framework for political and social justice work. Participants will explore and experiment with the impact of art and creative process, tell stories of the impact in their own work and challenge each other with learning edge questions that are on the cutting edge of cultural organizing including; the tension between cultural equity and cultural transformation and the challenges of embodying our cultural values.

New World from Below Book Party
7-9pm
Spirit of Hope Church - 1519 Martin Luther King Dr, Detroit 48208

Celebrate recent radical publishing with AK Press, PM Press, Autonomedia, Institute of Anarchist Studies, Justseeds Artists’ Cooperative, Microcosm Publishing, Team Colors Collective, and others!

SATURDAY JUNE 26

MASS STREET ACTION for Clean Air, Good Jobs and Justice!

Rally at 9 am in front of Detroit Public Library, 5201 Woodward

Join the People of Detroit on Saturday, June 26 for a Rally, March & Mass Demonstration to End the World’s Biggest Waste Incinerator!

See You In DETROIT!!!!

Building the Movement for Mother Earth

Tuesday, June 8th, 2010

Reflections on Cochabamba, Geoengineering, and Framing the Climate Crisis on the Road to Cancun…


The news this week from the climate negotiations in Bonn, Germany suggests that the world is on track for a catastrophic 4-degree increase in temperatures by 2100. (Four degrees Celsius in temperature rise renders our planet essentially unrecognizable and unlivable.) This is a frightening forecast for what’s in store on the road to COP 16, the next round of international climate negotiations slated for December 2010 in Cancun, Mexico.

But there is another road to Cancun, made by social movements who attended the historic Cochabamba Peoples’ World Conference on Climate Change and the Rights of Mother Earth in April. The Cochabamba conference was convened by Bolivian President Evo Morales in the wake of the failure of the Copenhagen talks and the regressive agenda laid out by the United States and their allies in the so-called ‘Copenhagen Accord.’ (For my take on Copenhagen see the April/May issue of Left Turn Magazine). Cochabamba was an attempt to stake out another pole in the international climate discourse, led by Southern governments and social movements, that pins the responsibility for climate change directly on the over-consumptive northern countries and transnational corporations, and asserts the rights of Mother Earth.

From Copenhagen to Cochabamba

At the invitation of the Bolivia UN Mission in New York, I had the great honor of attending historic Cochabamba meeting, and accompanied the delegation of Grassroots Global Justice and the Indigenous Environmental Network (IEN).

SmartMeme’s main piece of work at Cochabamba was to support IEN’s organizing around forest-offset schemes known as REDD (Reducing Emissions from Deforestation and Degradation). Carbon offset schemes like REDD are opposed by peasant movements and Indigenous Peoples around the world on the grounds that these programs are designed to create a multi-billion dollar market for transnational corporations, while displacing forest-dependent communities and making no meaningful impact on slowing climate change. (For a great introduction to forest offset impacts in Brazil, see the new 20-minute film from Frontline, “The Carbon Hunters.”)

The REDD struggle is a critical front of the global Indigenous Peoples human rights struggle – this is ultimately a multi-billion dollar scheme to move Indigenous Peoples out of their traditional homelands and lease those forests to polluting industry to enable them to continue to pollute. At the heart, this is the struggle against the commodification of nature, and a struggle to assert that trees, air, and people’s homes and life ways cannot be traded in a marketplace to offset pollution.

Unlike Copenhagen, the Cochabamba conference elevated these kinds of concerns about the human rights impacts of both climate change and climate policy, and proposed strong negotiating positions (50% emission reduction under the Kyoto Protocol in the upcoming Cancun COP-16 talks, and targeting 1 – 1.5 degrees C of warming).

The good news is that the Cochabamba conference rejected REDDs and “market mechanisms that violate the rights of Indigenous Peoples, States, and Nature.” The conference adopted a Peoples’ Accord on the Rights of Mother Earth with strident, strong positions on the necessary actions to safeguard the future and build a just transition off of fossil fuels.

The bad news is Bonn, and that the United States has essentially committed to do nothing to fundamentally address the climate crisis in terms of transitioning off of fossil fuels. As we enter this next round of climate negotiations at COP 16 with the sunset on this edition of the Kyoto Protocol looming in 2012, now is the time for the climate justice movement to be rethinking our framing. We are losing critical ground while extreme proposals like geoengineering (i.e. planetary engineering) are gaining support using the narrative of government inaction and a quick fix.

Description Embeds Prescription

The Cochabamba conference was titled, “The World Peoples Conference on Climate Change and the Rights of Mother Earth,” and this framing – The Rights of Mother Earth – was the most enticing and provocative aspect of this historic meeting for smartMeme. Indigenous Peoples and social movements gathered together under this banner, combining a rights-based frame with the affirmation of our sacred relationship with the planet, and the pan-Indigenous creed of respect for Mother Earth (or “Pachamama” in much of the Andes).

As we all know, global warming is happening at an alarming rate, and changes are inevitable. Weather patterns are changing, and countless ecosystems and communities are impacted directly – from the Arctic to Africa to the Amazon. Dramatic, comprehensive, collective action must be taken…the fight now is about What kind of action? Who decides? Who profits? And who pays?

From a framing perspective, how define the problem is inseparable from how we imagine the solution. As my colleague and design studio-mate Kenneth Bailey says, in a design process “description embeds prescription.” The way we cognitively pattern the problem determines what solutions are possible – and in the climate justice fight, this is at the heart of the battle for the story.

The Carbon Fundamentalist Narrative

To borrow a meme from my colleague (and smartMeme board member) Gopal Dayenenni at Movement Generation, the pervasive mindset in climate politics is steeped in “carbon fundamentalist” narrative. This story insists that the problem we are facing is merely a surplus of atmospheric carbon, and the way to deal with it is to effectively manage the amount of carbon being omitted, ideally by reduction, but if that proves politically infeasible, then through offsets. This problem-solution-action frame has given rise to the international carbon market – and the carbon-offset-industrial-complex. It also leads to obsession with charts, bright lines, and light bulbs, and the murky logic of techno-fix proposals that will magically save us without ever having to lift a finger to phase out fossil fuels.

An underlying assumption of this narrative is that carbon emissions are disconnected from place. This story says “We are in a global crisis, so pollution from a coal plant in Kentucky is the same as anywhere else, and carbon-eating trees in Brazil can make up for it.”

While the message that we have a surplus of carbon is not untrue, it is hardly meaningful for people, which limits its effectiveness on a narrative level. The carbon fundamentalist narrative is also inherently problematic as it focuses on emissions in the abstract, disconnected from the eco-systems, neighborhoods and nations where fossil fuels are mined and burned (most often poor communities and communities of color), and where offset projects displace people and disrupt communities (most often in the rural global South).

It also is carbon-blind – seeing all carbon as the same, weather it comes from Exxon-Mobil or a Brazilian farmer’s diesel tractor – which leads to policy solutions that are ahistorical and unjust, and do not address the roots of the problem: the fossil fuel industry. If we focus exclusively on carbon, we lose the focus on real places and real people, and on the real culprits.

This narrative is very dangerous, and is getting more so. As the international climate negotiations falter, and with four-degrees in the sightlines of Bonn, false-solutions and geoengineering mega-projects are gaining more and more traction.

The Urgency Frame & Geoengineering

The carbon-fundamentalist narrative has increasingly co-opted the “urgency frame.” As the crisis escalates and the window for meaningful action is closing, environmentalists and others are ringing the alarm bells ever louder. Campaigns like “TckTckTck” emphasize that time is running out, and frame around the lack of time and the severity of the crisis.

And there is no doubt, the situation is urgent. It is very urgent, especially in Alaska Native territories, in Sub-Saharan Africa, Tuvalu, or anywhere on the Gulf Coast. But what is of concern to me is that the urgency frame does nothing to explain the roots of the problem and is thus easily co-opted by any big, dramatic so-called “solution,” regardless if it is just, or even if it is a good idea.

The carbon fundamentalist narrative coupled with the urgency frame actually enables and promotes proposals like geoengineering, proposals that are gaining a lot of traction from philanthropists, venture-capitalists, and governments in the lead up to Cancun.

Now, what do we mean by “geoengineering”? Our friends at the ETC Group explain in their 2009 report “Retooling the Planet”:

Geoengineering is the intentional, large-scale intervention in the Earth’s oceans, soils and/or atmosphere, especially with the aim of combating climate change. Geoengineering can refer to a wide range of schemes, including: blasting sulfate particles into the stratosphere to reflect the sun’s rays; dumping iron particles in the oceans to nurture CO2 -absorbing plankton; firing silver iodide into clouds to produce rain; genetically-engineering crops so their foliage can better reflect sunlight.

University of Calgary physicist and geoengineering advocate, David Keith, describes geoengineering as “an expedient solution that uses additional technology to counteract unwanted effects without eliminating their root cause.” In other words, geoengineering uses new technologies to try to rectify the problems created by the use of old technologies, a classic techno-fix.

The Geoengineers in Bolivia and Beyond

In addition to 17,000 people from social movements across the world, a bold trio of geoengineering proponents from a company called CloudWorld.co.uk also attended the Cochabamba conference, hoping to gain support for their plan to release sulfates into the atmosphere above the Arctic. We had a heated conversation about how to best address the climate crisis.

Their logic was straightforward, and chillingly compelling:

The climate crisis is reaching a point-of-no return.

We must save the Arctic, or before warming sets off an irreversible feedback loop that will push the planet over the edge.

The only way to save the Arctic, and the world, is to shield the ice from the sun.

The way to do that is to mimic a volcano, clouding the atmosphere to shade the ice.

At this point, geoengineering has to be part of the program in order to avert humanitarian catastrophe.

Their story fits right into the urgency frame, is mired in the carbon fundamentalist narrative, and is nestled in the underlying assumptions of the dominant culture:

  • Earth is a machine,
  • The hubris that humans can fix the machine, and
  • No one else will act and so a smart (white) man must go rogue and save the world (a la a Hollywood movie.)

But this is a disaster movie.

And the scary thing is – it’s not too far from reality. The ETC group reports that In March 2010, 175 geoengineers met at Asilomar California to establish “voluntary guidelines” for real world geoengineering experiments. The meeting was convened by a body associated with a private geoenginering company called Climos Inc who aims to carry out ocean fertilization trials. Other companies and groups in attendance made it clear that they also hoped to see real-world field trials in the near future.

And the field trials are happening. On May 8th, the Times of London revealed that a company called Silver Lining – backed by the world’s richest man Bill Gates – would be conducting field trials for their “cloud bleaching” project in the Pacific Ocean.

The Times story begins:

“The first trials of controversial sunshielding technology are being planned after the United Nations failed to secure agreement on cutting greenhouse gases.”

That framing is revealing of the narrative equation that is starting to define the climate landscape: government inaction + urgency = geoengineering.

Hands Off Mother Earth!

Fortunately there weren’t too many takers for geoegineering in Cochabamba. I attended a fantastic side event by the ETC Group, which launched their new campaign called Hands Off Mother Earth (HOME). This new campaign calls on the UN for a worldwide ban on geoengineering, and reframes away from carbon, and towards the larger living system of Mother Earth, on which we all depend.

The Hands Off Mother Earth campaign features an interactive website where individuals can ‘lend a hand’ to the campaign, leaving messages and uploading images of themselves. The site features a public portrait gallery of individuals with open palms calling a halt to geoengineering.

“With rich governments and industrial interests jockeying for open-air geoengineering tests it is time to draw a line that should not be crossed.” affirmed Silvia Ribeiro of ETC Group, Mexico. “Mother Earth is our common home whose integrity should never be violated by geoengineering experimentation - it should never be a laboratory for these risky and unjust schemes.”

HOME is already achieving success! Due to the great work by ETC and their allies, a proposal for a geoengineering moratorium will go to the UN Convention on Biological Diversity at its next meeting in Nagoya, Japan this October.

I hope you will join me and smartMeme in this campaign by adding your hand to the photo-gallery, and lending your support to grassroots movements for climate justice that are addressing the root causes of climate change and building solutions from the ground up.

From Broken Machine to Mother Earth

If we are to succeed in debunking and halting dangerous false-solutions like REDDs and stop geoengineering, we must also fundamentally shift the framing of the climate crisis – away from the idea that the planet is an overheating machine, and towards the assertion that we are all interdependent on the living systems of Mother Earth.

The Cochabamba conference has helped the world to hear this message, but while the relationship with “Mother Earth” has always been central for Indigenous Peoples, can the “Mother Earth” meme reach the hearts and minds of the rest of the U.S. public? Perhaps with 50+ days of the tragic BP oil spill, consciousness is shifting – but we’ve got a long road beyond Cancun to make the necessary fundamental changes in the fossil fuel economy and the US culture of cheap oil dependence.

As COP 16 approaches, we must continue to resist carbon-fundamentalism and offer a new narrative of Climate Justice that can inspire transformative social change and protect the rights of Mother Earth, while blowing open the assumption – especially here in the US — that there will be a quick techno-fix that can save our planet.

The challenge for Climate Justice leaders now is to tell a better story of ecological justice and the real solutions that can transition us off fossil fuels for good. From Cochabamba to Cancun and beyond, we must change the story from techno-fix to fundamental change, and build the peoples’ movement for Mother Earth.

Audio - smartMeme & Friends on “Shifting the Landscape Towards Justice”

Thursday, May 20th, 2010

Two new Podcasts For your Listening Enjoyment…

Click to LISTEN: Part One :

Moderator: Laine Romero-Alston, Solidago Foundation; with Makani Themba-Nixon, Praxis Project; Doyle Canning, smartMeme; and Kathleen Pequeño, McKenzie River Gathering Foundation.

Click to LISTEN: Part Two :

Moderator: Helen Brunner, Quixote Foundation and Media Democracy Fund
 
Panel; with Karlos Guana Schmeider, Center for Media Justice; Patrick Reinsborough, smartMeme; Damekia Morgan, Community Media Organizing Project and Friends and Families of Louisana’s Incarcerated Children.

(Special thanks to Karlos @ the Center for Media Justice for posting this audio!)

This tele-strategy session series was organized by the Progressive Communicators Network, and brings together grassroots communications practitioners with a commitment to justice issues and funders who support justice and social movement efforts for a rare opportunity to think together about opportunities and imperatives to strengthen communications as a tool for change that will substantively impact U.S. culture, consciousness, and political policies.

This is a time of unprecedented change for grassroots communications practitioners. Factors such as the current economic crisis, rampant media consolidation, emerging new media technology and shift in administration bring unique and urgent challenges and opportunities. Faced with this changing communications landscape, grassroots justice organizations must make smart decisions about how to effectively communicate to advance their program and political work, often with fewer resources and confronted with changes in how media is made and news is communicated.
 
These times demand whole new approaches to change making and communication. It’s no longer enough to win individual victories, we must fundamentally shift our social, cultural and political ecology.

The Center for Media Justice, for example, has put out a call for a comprehensive and transformative approach to justice communications: Truly effective and sustainable movements for racial and economic justice must have the capacity, strategy, and leadership to advance a shared worldview and agenda, watchdog power, elevate strategic stories to a wider audience, increase engaged popular governance, and influence policy to change social conditions.They outline a powerful strategy that tackles race head on, brings the voices of the disenfranchised to the center, transforms public narratives, increases media access, and ultimately changes public consciousness and policy.

Join us to hear about these cutting edge strategies and more communications realities from across the country. We invite you to be part of creating the strategy and infrastructure that will boldly work to transform communications, change work, and the political realities of the 21st century.

RE:Imagining (Climate) Change

Friday, July 10th, 2009

A quick reflection on our 2009 convening on climate change, creative actions, social justice and the “Copenhagen Moment”…

I am so thrilled about the “Pause,” a restorative and rigorous retreat we convened last week. I am deeply grateful for all who attended, supported, and donated to make this event possible. It was truly a special occasion, gathering some amazing climate activists who are approaching the crisis from a justice perspective, and working to build movements at the intersections of ecology and social justice. We were also joined by our amazing video team (justinfrancese.com) and kitchen magicians (delicata catering). The beautiful Bluewater Farm in Andover, NH (traditional Pennacook Territory) was generously donated for this event. Check out pics…

www.flickr.com

smartMeme’s Invoking the Pause: smartMeme conveing on climate and social justice photoset

The sessions involved narrative power analysis and discussions of the dominant frames on the climate crisis; climate justice principles; the UNFCCC negotiations in Copenhagen later this year; and creative ideas for how to spread memes for climate justice.

We also had a celebration on Tuesday evening, and were blessed with local special guests from the Winter Center for Indigenous Traditions (dedicated to environmental justice, Abinaki indigenous rights and cultural practices), and local CSA organic farmer Katherine Darling, of Two Mountain Farm.

Fireside chats and formal sessions included discussions of the upcoming G20 meeting in Pittsburg, stories from past UNFCCC talks in Bali and Poznan, reflections on race and racism in the environmental field, and visioning for how to build an inclusive movement that addresses the root causes of the climate crisis.

As I write this blog, I am recalling this experience and simultanously struck by the stakes. Listening to this mornings news from the G8 Summit in Italy, I hear the voice of Phil Radford, executive director of Greenpeace USA:

“It’s almost diagnosing your child with cancer but not taking the kid to the doctor. It just doesn’t seem like good leadership, and I think people expect better of President Obama and other world leaders.”

Then, the sobering words of Ken Lieberthal of the Brookings Institution (?):

“I think it’s going to be very, very hard to avoid a catastrophe, so I think anyone who looks very seriously at this issue has to say that the future looks very, very sobering.”

Indeed.

The Road to Copenhagen is hot, long, and treacherous. But we make the road by walking…

Below is an excerpt of a report-back on the retreat by some of the participants…

Here is a report-back from a strategy retreat convened by smartMeme that I attended last week (called “The Pause”) to discuss climate justice issues & messaging. There were about 15 or so folks in attendance, all invited by smartMeme or other attendees. The folks who came were connected with various orgs with a major focus on either climate justice or environmental justice: Environmental Justice Climate Change Initiative (EJCC), Indigenous Environmental Network, Action Mill, Avaaz.org Climate Action, Katrina to Copenhagen, Global Justice Ecology Project, Rainforest Action Network, The Ruckus Society, Movement Generation, DS4SI and Northeast Action.

The retreat intended to focus on how to do more effective framing and messaging around climate justice, following the smartMeme model of challenging underlying cultural assumptions (you can download their new manual for free at smartmeme.org). On the first day we heard some presentations about smartMeme’s messaging strategy and ‘narrative power analysis’ (see the manual for a more in-depth explanation of this), as well as some strategies that have been used by Action Mill and Design Studio for Social Intervention, a community organizing group in Boston. There were some brainstorming sessions to “get the creative juices flowing,” and some short presentations about Environmental Justice/Climate Justice principles, the COP-15 process, the Mobilization for Climate Justice and other organizing underway.

The second day the group wanted to get deeper into concerns of numerous people present on the watering down of the term “climate justice” and its conflation with climate action, which is not necessarily based in justice (carbon offsetting, for example)…

All in all, while the retreat was not exactly what I expected, it was the unexpected conversations that I found most valuable and thought-provoking. And the facilitators did an excellent job of being flexible and serving the many changing needs of the group. Oh, and I forgot to mention the food was AMAZING. Mainly, it was great just to connect with so many awesome folks, and be able to have some of the hard (but
so necessary) conversations around how to build a movement across boundaries of race, class, and culture. Only by hearing each other and working through this stuff will we ever stand a chance of building the sort of broad-based movement that actually has the power to bring about systemic changes…

10th National Gathering of the Progressive Communicators Network

Tuesday, June 23rd, 2009

I was so pleased to attend the 2009 national gathering of the Progressive Communicators Network (PCN), held in Chicago at the end of May. The conversations were rich, the connections were deep, and the insights were exquisite. What an amazing network!

Along with the great discussions (and party!), one of the highlights for me was the workshop on the story-based strategy model. We hadn’t done anything quite like this before. Patrick and I, with support from Anasa Troutman of the Movement Strategy Center, designed this session for this special group of skilled practitioners. It was such a wonderful challenge, and I felt myself growing into the moment. I was so humbled and honored to be in the space and share some of our “edge thinking.” And now you we can share it with you too!

Thanks to Nell Greenberg from Rainforest Action Network (who I recruited on-the-fly to shoot this low-fi video on our Flip Cam), the world can watch the workshop on smartmeme.blip.tv! Its about 45 minutes, and we go into some detail about the strategy model presented in RE:Imagining Change with examples to show each stage in the process….enjoy!

*You can download the slideshow from this presentation (its higher res than this video) at slideshare.net/smartmeme

* You can download the Story-based Strategy Campagin Model “Chart” handout HERE.

Pics from the workshop….

Anasa Troutman from the Movement Strategy Center opens the session on story-based strategy.

smartMeme workshop at the PCN national gathering, Chicago 2009

Doyle giving workshop at PCN national gathering, 2009 in Chicago

What PCN is all about:

PCN exists to strengthen and amplify the power, voices, and vision of grassroots movements that are working for racial, social, economic, and environmental justice. Network members use communication strategy, framing and messaging, and media tools to: 1) enhance the influence of social change movements on public policy and opinion; and 2) realize a world without poverty, racism, and other forms of oppression. The Network is a project of Spirit in Action, a movement-building support organization located in western Massachusetts.

A thousand THANK YOUs to the Progressive Communicators Network for bringing this amazing group together!

MAKE A DONATION TO PCN TODAY!

Whose Media? Our Media!

Tuesday, June 10th, 2008

New from smartMeme: Changing the Story for Media Justice!

smartMeme was invited to collaborate with the SPIN Project on their newly released toolkit Whose Media? Our Media! - Strategic Communications Tools to Reform, Reclaim, and Revolutionize the Media

In communities across the country, inspiring campaigns of resistance and transformation are standing up to powerful corporations and bought-and-paid-for-politicians. The Battle of the Story is being waged daily to determine whether our collective mediascape will be a sterile corporate monoculture or a vibrant ecosystem of diverse voices and perspectives….
~ From Patrick Reinsborough’s contribution, It’s Time to Change the Story!

The Whose Media? Tool Kit is an impressive, comprehensive, change agent How-To Guide. Packed with tips, analyses and best practices, Whose Media? Our Media! walks you through the tools of strategic communications – planning, framing, messaging, creative campaign tactics — and offers special spotlights on digital media/Web 2.0, Ethnic Press and Funding the Work.

Whether you are a seasoned activist, or someone new to the movement trying to get your story out, this tool kit is an invaluable ally in the battle of the story.

smartMeme Says:

Don’t Leave Home / Take on Corporate Media

Without It!

You Can Download the Toolkit Here: [Download PDF (1.8 MB)]

Or order hard copy from SPIN.
*If you are a member of an organization that works for media reform or media justice, you are eligible to receive a free copy of this kit! If you would like a copy of this kit but do not fit the above criteria, you may order the kit for $15.00 (includes shipping and handling).

ENJOY!