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Top Memes of 2011

Posted on December 24th, 2011 by doyle

Top Memes of 2011!

 

As 2011 draws to a close, we’re looking back at what was an extraordinary year. We hosted our first ever advanced training, supported Occupy Wall Street, and ordered the third printing of Re:Imagining Change. 2011 also gave us a glimpse of what is possible when we act together as a movement, united by a powerful meme: the 99%. And that’s why we are smartMeme—a strategy and training center dedicated to supporting social change from the grassroots with the power of narrative… a strategy center supported by people like you.

For nearly a decade smartMeme has explored how powerful memes become powerful movements. We are the only organization that provides grassroots leaders with an integrated framework for merging the power of memes and narrative with classical movement building strategies. Our training, tools and direct support cultivate winning strategies for integrated organizing and communications.

In 2011, smartMeme kept busier than ever, keeping up with it all. Here’s our tops picks for Memes of the Year…Drum Roll Please…..

Arab Spring - As popular protest spread from Tunisia to Egypt and beyond, the world watched in awe and inspiration as the people flooded the streets and toppled dictators.

Wisconsin Wave - When Tea Party governor Scott Walker tried to slash and burn the budget and bust unions by revoking public sector workers’ right to organize, an uprising and occupation of the state capitol in Madison took center stage.

Fukushima 3/11 - When the monumental earthquake and tsunami hit Japan, multiple meltdowns at the Fukushima Daiichi nuclear plant devestated the entire region with global implications. As the truth about the scope of the meltdowns emerged from the embattled nuke corporation Tepco, this changed to “the worst nuclear disaster since Chernobyl.”

Undocumented, Unafraid - Young people are leading the way with inspired and courageous action to defend their rights as immigrants and stand up for undocumented people everywhere. This meme is more than a slogan - it represents the next phase of the movement for the human rights of migrants.

Los Indignados are “The Indignant” of Spain, a movement of the unemployed, disaffected and revolutionary that has inspired uprisings from Athens to Occupy Wall Street.

 

Class Warfare became part of the popular discourse, mostly due to its use as a Republican attack meme on any notion of raising taxes on the wealthy or discussing economic inequality. The Occupy Wall Street movement breathed new life into this old school meme with lasting implications for our political climate.

Tax Dodgers were the target of the direct action movement UK Uncut that started shutting down banks and major corporations that don’t pay their fair share in taxes, helping to pave the way for #Occupy. In the US, there was a return to the use of the 1930′s term Banksters to describe the gangsterish thuggery of banks and financial institutions.

I stand with Scott Olsen - When Occupy Oakland protester and anti-war Marine Scott Olsen was critically wounded by police, smartMeme worked with Iraq Veterans Against the War, the OWS PR team and other allies to create this meme to support Scott and raise the profile of young veterans in the occupy movement. These efforts earned IVAW “MVP: Rapid Response” in the year’s Nation Magazine Progressive Honor Roll.

 

Pepper Spraying Cop was one of our absolute favorite memes of all time. Its incredible viral success was a signifier of the widespread support for the Occupy Wall Street movement, and its civil resistance tactics. This sort of public mocking of the brutality of this particular cop reminded us of the Serbian nonviolence movement Otpor! and their strategy to mock oppressive officers and use humor to maintain morale.

 

 

Wikileaks brought us news of various “cables,” and has has become synonymous with the ideas of freedom of information and government secrecy. Whistle blower Bradley Manning remains a symbol of conscientious objection to the U.S. War in Iraq and has remained in solitary confinement for the last 18 months.

 

 

If I were a Poor Black Kid - After the absurd column with this title in Forbes Magazine by a white, wealthy middle aged guy. Check out excellent coverage by Colorlines.com!

 

First World Problems is a huge internet meme that sheds light on the over-privileged lifestyle of the US and uses humor to critique consumer-bourgeois culture.

The 1% and The 99% were the most successful social change memes of the year - perhaps the century so far -framing economic inequality in the mainstream discourse and galvanizing the occupy movement. Then there’s Occupy Wall Street: one of the most successful social movement memes ever. Need we say more?

Oh yes…one more, that captures the principle of foreshadowing:

Expect Us - the calling card of the transnational hacker network Anonymous.

If you’re a corporate bankster, cheating polluter, right wing pollster or PR team for the 1%: Expect smartMeme in 2012.

With your help, smartMeme will continue to be the only national story-based strategy center, working arm and arm with grassroots groups on the ground—organizing, strategizing and spreading narratives of justice and change.

Let’s make 2012 even more powerful! Support smartMeme with an end-of-year donation today!

Here’s to the New Year,

Doyle and Patrick for the whole smartMeme family

 

 

smartMeme strategy-culture community

 

Holiday 2010

Posted on November 23rd, 2010 by doyle

Courage is not the towering oak that sees storms come and go; it is the fragile blossom that opens in the snow. ~ ALICE M. SWAIM

Dear friends,

You’ve probably heard us talking up the release of our new book, Re:Imagining Change – How to Use Story-Based Strategies to Win Campaigns, Build Movements, and Change the World. We’re pretty psyched about the response we’re getting…

After the BP oil disaster (and subsequent PR blitz), our email box lit up with requests from the Gulf Coast to ship books to Louisiana for an organizers meeting.

As the nation’s attention turned to the racist anti-immigrant legislation in Arizona, we were boxing up books for activists offering training on the front lines in Phoenix.

After our book launch in New York City, one activist was so inspired he brought his new copy to a local environmental organizing meeting, but someone else got there first, and was already holding up a copy of the book, imploring the group to read it and firing off ideas for how they could use it to take effective action.

This is why we wrote Re:Imagining Change, and this is why we need your contribution this season.

In fact, we’ve already sold out of the first printing of the book, published by PM Press in April. With your support, smartMeme’s vision of spreading tools and inspiration for grassroots action is coming to fruition. We’ve been coast-to-coast offering training and collaborating with like-minded groups to build a stronger progressive narrative and develop media strategy across our movements.

Nevertheless, it is a dangerous and distracting time. We all know that the Tea Party doesn’t really represent the views of very many people, but they have something even more powerful than all that corporate cash — they have a powerful story! The right wing has hijacked populist anger at Wall Street bankers and is using it to sell the same old fear-mongering, race-baiting ideology.

So how can we tell a better story of ecological justice, community transformation, reconciliation and reform?

That’s why we founded smartMeme. Powerful storytelling is the rocket fuel of movement building. Grassroots activists need the skills to not only tell their stories but also to challenge the existing stories of fear, domination and greed. We’ve trained nearly 4,000 grassroots activists and partnered with over 100 organizations fighting for peace, social justice and the environment to design story-based strategies and win framing fights that matter. But the fight is far from over.

Your donation can write the next chapter of story-based strategy.

SmartMeme is offering ideas and innovation for 21st century social change, and building stronger movements that can tell smarter stories. We do it for cents on the dollar of the corporate PR machines we fight with the generous contributions from our community of donors like you. With foundation support waning in the wake of the recession, we need your contribution now more than ever.

As you read this, we’re working on the front lines of the movement for climate justice, helping amplify the voices of grassroots leaders at the COP 16 talks in Cancun, Mexico and continuing to build momentum for the rights of Mother Earth.

With your support, we will convene the first ever “smartMeme Academy” in 2011 – an intensive training for a new generation of leaders who can carry smartMeme’s story-based strategy tools for framing back to the communities and movements who need it most.

Our goal is to raise $20,000 this holiday season. Will you chip in $500, $250, $100 or $50? Whatever amount you can give will directly support critical campaigns, training grassroots leaders, and wide-scale distribution of Re:Imagining Change. Your donation is an essential contribution to build the movement for ecological justice and progressive social change.

The demand for smartMeme’s tools and training is growing everyday: building the grassroots climate movement, fighting for migrant’s rights, challenging corporate dominance and supporting community resilience. Our modest operations can hardly keep pace with the demand for what we do. Only with your support can smartMeme continue to be a one-of-a-kind resource for progressive change makers.

Please, make a generous gift today to support smartMeme’s important mission, and change the story for a better future.

Thank you.

Onward,

Doyle Canning & Patrick Reinsborough, smartMeme Co-Directors

PS: Still haven’t got your copy of Re:Imagining Change? A holiday contribution of $50 or more gets you two signed copies: a gift for you, and one to give away!

Framing the Climate Justice Story

Posted on November 23rd, 2010 by patrick

As movements around the planet mobilize to counter the effects of climate destabilization on their communities, cultures, and ecosystems, a framing battle of global significance is underway.

In the climate fight, as with so many other struggles, the heart of the framing battle is naming the problem, since how we define the problem determines what solutions are possible. To varying degrees, governments and multinational corporations around the world have acknowledged the crisis and they claim they are working to address it. However, they present the climate crisis through a reductionist lens as merely a problem of too much carbon in the atmosphere while ignoring the underlying issues of justice, equity, and humanity’s relationship with the Earth. This framing allows exploitation of the crisis to justify escalating the very policies and practices that have pushed the planet to the brink. Essentially the world’s richest countries and companies are co-opting environmental rhetoric to put a PR friendly “green” face on the same old politics of unlimited economic growth, resource thefts and corporate exploitation.

Meanwhile the ‘official’ climate movement has been dominated by a loyal opposition of largely northern, policy, and access-oriented NGOs who, although (mostly) well intentioned, have failed to reframe the debate or address the root causes of the crisis. But increasingly as more global movements begin to unite under the banner of climate justice, there is a different story to tell. The terms of the debate are being reframed from seeing the climate crisis as an isolated issue, to understanding the disruption of the climate as merely the most visible symptom of a much larger problem: our global system of growth-addicted, fossil fuel-driven, corporate capitalism that is undermining all the life support systems of the planet.

When this deeper framing of the problem is accepted it becomes clear that we will never re-stabilize the climate without addressing the roots of the problem. This means acknowledging the Global North’s historic responsibility for the problem (“climate debt”) as the first step towards fundamental shifts to our economy, political systems, and cultural assumptions. This is why one of the over-arching and unifying messages coming out of global movements fighting for a just response to the climate crisis is “system change NOT climate change”.

However, as people’s movements around the world ramp up their organizing in the lead up to the next round of United Nations negotiations in Cancun there are a number of dangerous frames––control myths––that must be challenged.

Control Myth #1 Only The Market Can Save Us!

In this case a global carbon market that effectively privatizes the atmosphere, justifies massive land grabs and further commodification of forests, soils, and grasslands. Two hundred years of ideology have bestowed the “invisible hand” of the market with debate-shaping qualities of alleged efficiency, fairness and power. This is a familiar narrative to many of our movements fighting privatization and displacement but we still need better, shared strategies to reframe the myth of the market.

Control Myth #2 Technology Will Save Us!

Hand in hand with the story of the all-powerful market is the obsession with techno-fixes. Techno-fixes masquerade as solutions but just distract us from making the fundamental changes that are needed. The assumption that some benign “experts” will provide new, innovative technology to solve the problem justifies continuing unsustainable policies while removing people’s agency from the frame. More and more climate techno-fixes are being proposed: from overt lies like “clean coal” and “climate ready” genetically engineered crops to terrifyingly disruptive, untested new technologies like synthetic biology and geoengineering.[i] Beware!

Control Myth #3 Climate Is Too Big An Issue: Only Governments Can Save Us!

The debate has been overly focused on global and national policy while social movements and community-based responses are left out of the frame. Many mainstream environmentalists have even argued that any global emission reduction agreement (regardless of how weak or unfair) is better than no deal. Variations of this narrative have been used (particularly by the U.S.) to evade historic responsibility and blame China, India and other developing economies for blocking an international deal. Certainly a global agreement is important, but the reality of the scale of the climate crisis is that we need transformative action in all sectors of society.

Given the wide-ranging implications of the debate, climate is an essential arena for our movements to develop more holistic narratives and shared frames that mutually reinforce efforts across different sectors and struggles. At the heart of this framing battle is the emerging climate justice movement led by frontline impacted communities, indigenous movements and environmental justice organizers.

Climate justice framing is challenging the control myths above (and many more) by refocusing the issue on the core problems of fossil fuel addiction, the ongoing legacy of historic inequities and the need for systemic change. At the center of the evolving narrative is the role of community-based solutions in stewarding a just transition towards a society that is both sustainable and just. As different movements like migrants rights, reproductive justice and organized labor articulate the connections between their struggles and the climate crisis there are many opportunities to experiment with applying and broadening climate justice framing.

With the historic adoption of the Cochabamba People’s Agreement on Climate Change and the Rights of Mother Earth in April there is now a powerful new narrative emerging that unites ecology, justice and social movement action. This platform offers a potent counterpoint to the corporate driven, false solutions of the United Nations process. Most importantly it offers an invitation to organizers everywhere to connect their issues with this multi-faceted struggle to transform our world. In the words of one of the key slogans uniting movements in the lead up to the COP-16 meeting and beyond: “grassroots organizing cools the planet!”

[i] For a good summary of “false solutions” to the climate crisis check out Rising Tide North America’s Hoodwinked in the Hothouse: False Solutions to Climate Change. Other resources for tracking the rebranding of failed GMO seeds as “climate ready” can be found by following the ongoing work of Food First!/Institute for Food and Development Policy and the Organic Consumers Association. To learn more about the latest developments in the emerging fields of synthetic biology and geoengineering check out two recent reports by global technology watchdog ETC Group Geopiracy: The Case Against Geoengineering (Oct 2010) and The New Biomassters: Synthetic Biology and the Next Assault on Biodiversity and Livelihoods (Nov 2010) both of which are available at www.etcgroup.org. For updates on the ongoing resistance to geoengineering check out the international H.O.M.E. campaign.

Framing for Change - Yes! Magazine

Posted on August 23rd, 2010 by doyle

Framing For Change: How We Tell Our Story Matters

How we tell the story of a better world matters—and the best way is to live the alternatives we advocate

by Doyle Canning, Patrick Reinsborough
posted Aug 19, 2010

These days, the big issues of our time are digested and disseminated by cable news, internet blogs, and tweets—and repeated by everyday people in our common conversations. But the choices about how that digestion happens—about how big stories are packaged into little sound-bytes that people spread—are strategic decisions loaded with political power…

Continue reading here!

Book Party in Portland 7/30!

Posted on July 16th, 2010 by doyle

Join me and smartMeme friends at the Red & Black Cafe for a book release reading and celebration on July 30th!

7 pm - 9 pm
400 SE 12th Ave
Portland, OR (MAP HERE)

RSVP on Facebook

Join Doyle Canning, co-author of RE:Imagining Change - How to Use Story-based Strategy to Win Campaigns, Build Movements, and Change the World (PM Press, 2010) for an evening of celebration, community building, and critical thinking about making social change.

Re:Imagining Change — How to Use Story-based Strategy to Win Campaigns, Build Movements and Change the World provides resources, theory, hands-on tools and illuminating case studies for the next generation of innovative change makers, and is an inspirational inside look at the trailblazing methodology developed by smartMeme. This unique book outlines how to apply narrative power analysis to effectively frame issues and offers plenty of juicy case studies and analysis, including a call for our movements to innovate our storytelling techniques in the face of the looming ecological crisis.

Join us for an inspiring evening of storytelling and discussion with smartMeme!

(If you can’t make it, order a copy of the book at www.smartMeme.org/book)

SmartMeme in London, U.K. July 31 Workshop

Posted on July 14th, 2010 by patrick

Calling all our U.K. friends and allies!

We’re honored to be hosted by the venerable creative action, arts and campaigning organization PLATFORM for a brief presentation and interactive workshop about smartMeme’s tools and strategic approach as documented in our new book Re:Imagining Change.

How to win ‘the battle of the story’ in campaigning, movement organizing and changing the world!

An introduction to using story-based strategy

When: Saturday 31st of July, 3pm to 6pm

Where: The Stephen Lawrence Centre, 39 Brookmill Road, London, SE8 4HU

Cost: Suggested donation of £3 to cover the room hire. No one turned away for lack of funds.

Reserve a spot: Places are limited. To reserve your place, please email your confirmation to [email protected] with one sentence about what group/project/organisation you are involved with. We are trying to ensure that there is a diverse set of participants/groups represented on the day.

Workshop Description:
Storytelling has always been central to the work of activists, organizers and movement builders. Narrative is the lens through which humans process the information we encounter, be it cultural, emotional, experiential, or political. We make up stories about ourselves, our histories, our futures, and our hopes.
SmartMeme draws from many disciplines, integrating practices from organizing, broadcast media, advertising, strategic communications, education and systems thinking into their strategy and training work. Their experiments have evolved into a set of tools they call story-based strategy — a framework to link movement building with an analysis of narrative power by placing storytelling at the centre of social change strategy.

This workshop on the 31st of July, given by smartMeme co-founder Patrick Reinsborough will introduce some of the basic techniques in how to use story-based strategy as a tool in achieving social change. The workshop is aimed at people involved in social movements, community organizing, direct action groups, progressive NGOs and anyone who is interested in engaging with them.

smartMeme @ the USSF!

Posted on June 10th, 2010 by doyle

Join smartMeme and 1,000+ other social justice organizations in Detroit for the US Social Forum June 22-26th…

The biggest, badest, boldest convergence of 2010!


SmartMeme’s Featured USSF Events both are slated for

THURSDAY JUNE 24:

smartMeme Workshop - Thurs. 6/24 10 am - 12 pm

Story-based Strategy: How Grassroots Organizers Can Win the Battle of the Story
Cobo Hall, room DO-03D

Book Release Party - Thurs. 6/24 6-8 pm

Free food & cash bar!

Celebrate smartMeme’s Re:Imagining Change @ the Majestic Cafe

4120 Woodward Ave between Mack & Warren, Detroit 48201

RSVP on Facebook

SmartMeme is also a collaborator on the Echo-Justice Project and the Narrative Peoples Movement Assembly!

** Join us by taking a quick framing strategies survey and participating in the peoples’ movement assembly:

Narrative Peoples Movement Assembly

Friday June 25 1:00pm - 5:00pm

Media Justice Dreamz/Echo Justice: Building Movement through Building Meaning

Cobo Hall: D2-08

With: Center for Media Justice, smartMeme, Praxis Project & Progressive Communicators Network

This PMA is about elevating framing and story-based strategies a key methods to advance media justice and build social justice movements!

More Great USSF Stuff From smartMeme’s Friends and Fam:

WEDNESDAY JUNE 23

Movement Generation - Eco-Justice 101: Ecological Crises, Impacts on Communities of Color, and Strategies for the Future

10 AM - 12 PM
AFL-CIO Canopy
Communities of color stand to be first and worst impacted by the multiple ecological crises that are developing today. These crises: of water scarcity and pollution, climate change, waste and toxic pollution, food and agriculture, and the loss of biological and cultural diversity, are a result of the same systems that have driven exploitation and oppression in our communities. They demand the urgent attention of our leaders and organizers as we build our resistance and fight for a better tomorrow. This workshop, which will feature audiovisual presentation, small group discussion, and interactive exercises, will explore: 1. What are these developing crises? 2. How will they impact low-income communities of color in the US and globally? 3. What are examples of community resistance that we can learn from? and 4. How can understanding these struggles create opportunities to advance our work on other issues like housing, jobs, immigration, community development, education, etc?

Eco-Justicia 101: Crisis Ecologica, Efectos sobre las Comunidades de Color y Estrategias para el Futuro

This workshop is also offered in Spanish 1-3 PM

Cobo Hall: DO-02A
LIMITED TO 50 PEOPLE

DS4Si: Social Interventions: An Approach to Creating Social Change
1 PM - 3 PM
Woodward Academy: 1436
with the Design Studio 4 Social Intervention
Social interventions are creative and often public ways to create social change. In this interactive workshop we will engage participants in designing powerful, fun and creative social interventions through: reviewing five diverse social interventions, looking for themes, addressing the S’s of intervention design (scale, structure, systems, symbols, and sensation), discussing the importance of increasing interventionist approaches to change, and inviting participants to be a part of a larger conversation and practice of designing social interventions.

THURSDAY JUNE 24

Movement Generation - Eco-Justice 101: Ecological Crises, Impacts on Communities of Color, and Strategies for the Future
10 AM - 12 PM
WSU Cohn: 224
Communities of color stand to be first and worst impacted by the multiple ecological crises that are developing today. These crises: of water scarcity and pollution, climate change, waste and toxic pollution, food and agriculture, and the loss of biological and cultural diversity, are a result of the same systems that have driven exploitation and oppression in our communities…

Global Justice Ecology Project - Climate Connections: Building the Movement for Social Change

10 AM -12 PM
Woodward Academy: 1436

Co-hosted with: Movement Generation, Indigenous Environmental Network, Women of Color United and others. Climate Change is at once a social and environmental justice issue, an ecological issue, and an issue of economic and political domination. As such, it must be addressed through broad and visionary alliances. To successfully address the climate crisis, we must also identify and address the deep root causes that link it to the myriad other crises we face…

Ruckus Society & Training 4 Change - No More Rallies, No More Marches: Direct Action Strategies for Climate Justice & Community Resiliency
1 PM - 530 PM
Cobo Hall: DO-03B
Tired of seeing the same old mass demonstrations? So are we! This workshop will explore creative innovative action design, to help push past marches and rallies into direct actions that are strategic, effective, and fun!

FRIDAY JUNE 25

Peoples Movement Assembly - Ecological Justice
Co-Convened by: Movement Generation, Ruckus Society, Southwest Workers Union, EJCC, Just Transition Alliance, and many others…
1:00pm - 5:00pm
Cobo Hall: D3-28
This is a BIG PMA that bringing folks together to advance proposals from the grassroots for shared work on climate and ecological justice rooted in an understanding of the need to transform the global systems that determine the ways each of us gets to live, work, and play.

Art is Change: Art & Creative Practice for Cultural and Political Transformation

1 - 3 PM

Cobo Hall: O2-38
“Art Is Change: Art & Creative Practice for Cultural and Political Transformation” will be an interactive/experiential session that introduces the idea of cultural transformation as a framework for political and social justice work. Participants will explore and experiment with the impact of art and creative process, tell stories of the impact in their own work and challenge each other with learning edge questions that are on the cutting edge of cultural organizing including; the tension between cultural equity and cultural transformation and the challenges of embodying our cultural values.

New World from Below Book Party
7-9pm
Spirit of Hope Church - 1519 Martin Luther King Dr, Detroit 48208

Celebrate recent radical publishing with AK Press, PM Press, Autonomedia, Institute of Anarchist Studies, Justseeds Artists’ Cooperative, Microcosm Publishing, Team Colors Collective, and others!

SATURDAY JUNE 26

MASS STREET ACTION for Clean Air, Good Jobs and Justice!

Rally at 9 am in front of Detroit Public Library, 5201 Woodward

Join the People of Detroit on Saturday, June 26 for a Rally, March & Mass Demonstration to End the World’s Biggest Waste Incinerator!

See You In DETROIT!!!!

Building the Movement for Mother Earth

Posted on June 8th, 2010 by doyle

Reflections on Cochabamba, Geoengineering, and Framing the Climate Crisis on the Road to Cancun…


The news this week from the climate negotiations in Bonn, Germany suggests that the world is on track for a catastrophic 4-degree increase in temperatures by 2100. (Four degrees Celsius in temperature rise renders our planet essentially unrecognizable and unlivable.) This is a frightening forecast for what’s in store on the road to COP 16, the next round of international climate negotiations slated for December 2010 in Cancun, Mexico.

But there is another road to Cancun, made by social movements who attended the historic Cochabamba Peoples’ World Conference on Climate Change and the Rights of Mother Earth in April. The Cochabamba conference was convened by Bolivian President Evo Morales in the wake of the failure of the Copenhagen talks and the regressive agenda laid out by the United States and their allies in the so-called ‘Copenhagen Accord.’ (For my take on Copenhagen see the April/May issue of Left Turn Magazine). Cochabamba was an attempt to stake out another pole in the international climate discourse, led by Southern governments and social movements, that pins the responsibility for climate change directly on the over-consumptive northern countries and transnational corporations, and asserts the rights of Mother Earth.

From Copenhagen to Cochabamba

At the invitation of the Bolivia UN Mission in New York, I had the great honor of attending historic Cochabamba meeting, and accompanied the delegation of Grassroots Global Justice and the Indigenous Environmental Network (IEN).

SmartMeme’s main piece of work at Cochabamba was to support IEN’s organizing around forest-offset schemes known as REDD (Reducing Emissions from Deforestation and Degradation). Carbon offset schemes like REDD are opposed by peasant movements and Indigenous Peoples around the world on the grounds that these programs are designed to create a multi-billion dollar market for transnational corporations, while displacing forest-dependent communities and making no meaningful impact on slowing climate change. (For a great introduction to forest offset impacts in Brazil, see the new 20-minute film from Frontline, “The Carbon Hunters.”)

The REDD struggle is a critical front of the global Indigenous Peoples human rights struggle – this is ultimately a multi-billion dollar scheme to move Indigenous Peoples out of their traditional homelands and lease those forests to polluting industry to enable them to continue to pollute. At the heart, this is the struggle against the commodification of nature, and a struggle to assert that trees, air, and people’s homes and life ways cannot be traded in a marketplace to offset pollution.

Unlike Copenhagen, the Cochabamba conference elevated these kinds of concerns about the human rights impacts of both climate change and climate policy, and proposed strong negotiating positions (50% emission reduction under the Kyoto Protocol in the upcoming Cancun COP-16 talks, and targeting 1 – 1.5 degrees C of warming).

The good news is that the Cochabamba conference rejected REDDs and “market mechanisms that violate the rights of Indigenous Peoples, States, and Nature.” The conference adopted a Peoples’ Accord on the Rights of Mother Earth with strident, strong positions on the necessary actions to safeguard the future and build a just transition off of fossil fuels.

The bad news is Bonn, and that the United States has essentially committed to do nothing to fundamentally address the climate crisis in terms of transitioning off of fossil fuels. As we enter this next round of climate negotiations at COP 16 with the sunset on this edition of the Kyoto Protocol looming in 2012, now is the time for the climate justice movement to be rethinking our framing. We are losing critical ground while extreme proposals like geoengineering (i.e. planetary engineering) are gaining support using the narrative of government inaction and a quick fix.

Description Embeds Prescription

The Cochabamba conference was titled, “The World Peoples Conference on Climate Change and the Rights of Mother Earth,” and this framing – The Rights of Mother Earth – was the most enticing and provocative aspect of this historic meeting for smartMeme. Indigenous Peoples and social movements gathered together under this banner, combining a rights-based frame with the affirmation of our sacred relationship with the planet, and the pan-Indigenous creed of respect for Mother Earth (or “Pachamama” in much of the Andes).

As we all know, global warming is happening at an alarming rate, and changes are inevitable. Weather patterns are changing, and countless ecosystems and communities are impacted directly – from the Arctic to Africa to the Amazon. Dramatic, comprehensive, collective action must be taken…the fight now is about What kind of action? Who decides? Who profits? And who pays?

From a framing perspective, how define the problem is inseparable from how we imagine the solution. As my colleague and design studio-mate Kenneth Bailey says, in a design process “description embeds prescription.” The way we cognitively pattern the problem determines what solutions are possible – and in the climate justice fight, this is at the heart of the battle for the story.

The Carbon Fundamentalist Narrative

To borrow a meme from my colleague (and smartMeme board member) Gopal Dayenenni at Movement Generation, the pervasive mindset in climate politics is steeped in “carbon fundamentalist” narrative. This story insists that the problem we are facing is merely a surplus of atmospheric carbon, and the way to deal with it is to effectively manage the amount of carbon being omitted, ideally by reduction, but if that proves politically infeasible, then through offsets. This problem-solution-action frame has given rise to the international carbon market – and the carbon-offset-industrial-complex. It also leads to obsession with charts, bright lines, and light bulbs, and the murky logic of techno-fix proposals that will magically save us without ever having to lift a finger to phase out fossil fuels.

An underlying assumption of this narrative is that carbon emissions are disconnected from place. This story says “We are in a global crisis, so pollution from a coal plant in Kentucky is the same as anywhere else, and carbon-eating trees in Brazil can make up for it.”

While the message that we have a surplus of carbon is not untrue, it is hardly meaningful for people, which limits its effectiveness on a narrative level. The carbon fundamentalist narrative is also inherently problematic as it focuses on emissions in the abstract, disconnected from the eco-systems, neighborhoods and nations where fossil fuels are mined and burned (most often poor communities and communities of color), and where offset projects displace people and disrupt communities (most often in the rural global South).

It also is carbon-blind – seeing all carbon as the same, weather it comes from Exxon-Mobil or a Brazilian farmer’s diesel tractor – which leads to policy solutions that are ahistorical and unjust, and do not address the roots of the problem: the fossil fuel industry. If we focus exclusively on carbon, we lose the focus on real places and real people, and on the real culprits.

This narrative is very dangerous, and is getting more so. As the international climate negotiations falter, and with four-degrees in the sightlines of Bonn, false-solutions and geoengineering mega-projects are gaining more and more traction.

The Urgency Frame & Geoengineering

The carbon-fundamentalist narrative has increasingly co-opted the “urgency frame.” As the crisis escalates and the window for meaningful action is closing, environmentalists and others are ringing the alarm bells ever louder. Campaigns like “TckTckTck” emphasize that time is running out, and frame around the lack of time and the severity of the crisis.

And there is no doubt, the situation is urgent. It is very urgent, especially in Alaska Native territories, in Sub-Saharan Africa, Tuvalu, or anywhere on the Gulf Coast. But what is of concern to me is that the urgency frame does nothing to explain the roots of the problem and is thus easily co-opted by any big, dramatic so-called “solution,” regardless if it is just, or even if it is a good idea.

The carbon fundamentalist narrative coupled with the urgency frame actually enables and promotes proposals like geoengineering, proposals that are gaining a lot of traction from philanthropists, venture-capitalists, and governments in the lead up to Cancun.

Now, what do we mean by “geoengineering”? Our friends at the ETC Group explain in their 2009 report “Retooling the Planet”:

Geoengineering is the intentional, large-scale intervention in the Earth’s oceans, soils and/or atmosphere, especially with the aim of combating climate change. Geoengineering can refer to a wide range of schemes, including: blasting sulfate particles into the stratosphere to reflect the sun’s rays; dumping iron particles in the oceans to nurture CO2 -absorbing plankton; firing silver iodide into clouds to produce rain; genetically-engineering crops so their foliage can better reflect sunlight.

University of Calgary physicist and geoengineering advocate, David Keith, describes geoengineering as “an expedient solution that uses additional technology to counteract unwanted effects without eliminating their root cause.” In other words, geoengineering uses new technologies to try to rectify the problems created by the use of old technologies, a classic techno-fix.

The Geoengineers in Bolivia and Beyond

In addition to 17,000 people from social movements across the world, a bold trio of geoengineering proponents from a company called CloudWorld.co.uk also attended the Cochabamba conference, hoping to gain support for their plan to release sulfates into the atmosphere above the Arctic. We had a heated conversation about how to best address the climate crisis.

Their logic was straightforward, and chillingly compelling:

The climate crisis is reaching a point-of-no return.

We must save the Arctic, or before warming sets off an irreversible feedback loop that will push the planet over the edge.

The only way to save the Arctic, and the world, is to shield the ice from the sun.

The way to do that is to mimic a volcano, clouding the atmosphere to shade the ice.

At this point, geoengineering has to be part of the program in order to avert humanitarian catastrophe.

Their story fits right into the urgency frame, is mired in the carbon fundamentalist narrative, and is nestled in the underlying assumptions of the dominant culture:

  • Earth is a machine,
  • The hubris that humans can fix the machine, and
  • No one else will act and so a smart (white) man must go rogue and save the world (a la a Hollywood movie.)

But this is a disaster movie.

And the scary thing is – it’s not too far from reality. The ETC group reports that In March 2010, 175 geoengineers met at Asilomar California to establish “voluntary guidelines” for real world geoengineering experiments. The meeting was convened by a body associated with a private geoenginering company called Climos Inc who aims to carry out ocean fertilization trials. Other companies and groups in attendance made it clear that they also hoped to see real-world field trials in the near future.

And the field trials are happening. On May 8th, the Times of London revealed that a company called Silver Lining – backed by the world’s richest man Bill Gates – would be conducting field trials for their “cloud bleaching” project in the Pacific Ocean.

The Times story begins:

“The first trials of controversial sunshielding technology are being planned after the United Nations failed to secure agreement on cutting greenhouse gases.”

That framing is revealing of the narrative equation that is starting to define the climate landscape: government inaction + urgency = geoengineering.

Hands Off Mother Earth!

Fortunately there weren’t too many takers for geoegineering in Cochabamba. I attended a fantastic side event by the ETC Group, which launched their new campaign called Hands Off Mother Earth (HOME). This new campaign calls on the UN for a worldwide ban on geoengineering, and reframes away from carbon, and towards the larger living system of Mother Earth, on which we all depend.

The Hands Off Mother Earth campaign features an interactive website where individuals can ‘lend a hand’ to the campaign, leaving messages and uploading images of themselves. The site features a public portrait gallery of individuals with open palms calling a halt to geoengineering.

“With rich governments and industrial interests jockeying for open-air geoengineering tests it is time to draw a line that should not be crossed.” affirmed Silvia Ribeiro of ETC Group, Mexico. “Mother Earth is our common home whose integrity should never be violated by geoengineering experimentation - it should never be a laboratory for these risky and unjust schemes.”

HOME is already achieving success! Due to the great work by ETC and their allies, a proposal for a geoengineering moratorium will go to the UN Convention on Biological Diversity at its next meeting in Nagoya, Japan this October.

I hope you will join me and smartMeme in this campaign by adding your hand to the photo-gallery, and lending your support to grassroots movements for climate justice that are addressing the root causes of climate change and building solutions from the ground up.

From Broken Machine to Mother Earth

If we are to succeed in debunking and halting dangerous false-solutions like REDDs and stop geoengineering, we must also fundamentally shift the framing of the climate crisis – away from the idea that the planet is an overheating machine, and towards the assertion that we are all interdependent on the living systems of Mother Earth.

The Cochabamba conference has helped the world to hear this message, but while the relationship with “Mother Earth” has always been central for Indigenous Peoples, can the “Mother Earth” meme reach the hearts and minds of the rest of the U.S. public? Perhaps with 50+ days of the tragic BP oil spill, consciousness is shifting – but we’ve got a long road beyond Cancun to make the necessary fundamental changes in the fossil fuel economy and the US culture of cheap oil dependence.

As COP 16 approaches, we must continue to resist carbon-fundamentalism and offer a new narrative of Climate Justice that can inspire transformative social change and protect the rights of Mother Earth, while blowing open the assumption – especially here in the US — that there will be a quick techno-fix that can save our planet.

The challenge for Climate Justice leaders now is to tell a better story of ecological justice and the real solutions that can transition us off fossil fuels for good. From Cochabamba to Cancun and beyond, we must change the story from techno-fix to fundamental change, and build the peoples’ movement for Mother Earth.

Audio - smartMeme & Friends on “Shifting the Landscape Towards Justice”

Posted on May 20th, 2010 by doyle

Two new Podcasts For your Listening Enjoyment…

Click to LISTEN: Part One :

Moderator: Laine Romero-Alston, Solidago Foundation; with Makani Themba-Nixon, Praxis Project; Doyle Canning, smartMeme; and Kathleen Pequeño, McKenzie River Gathering Foundation.

Click to LISTEN: Part Two :

Moderator: Helen Brunner, Quixote Foundation and Media Democracy Fund
 
Panel; with Karlos Guana Schmeider, Center for Media Justice; Patrick Reinsborough, smartMeme; Damekia Morgan, Community Media Organizing Project and Friends and Families of Louisana’s Incarcerated Children.

(Special thanks to Karlos @ the Center for Media Justice for posting this audio!)

This tele-strategy session series was organized by the Progressive Communicators Network, and brings together grassroots communications practitioners with a commitment to justice issues and funders who support justice and social movement efforts for a rare opportunity to think together about opportunities and imperatives to strengthen communications as a tool for change that will substantively impact U.S. culture, consciousness, and political policies.

This is a time of unprecedented change for grassroots communications practitioners. Factors such as the current economic crisis, rampant media consolidation, emerging new media technology and shift in administration bring unique and urgent challenges and opportunities. Faced with this changing communications landscape, grassroots justice organizations must make smart decisions about how to effectively communicate to advance their program and political work, often with fewer resources and confronted with changes in how media is made and news is communicated.
 
These times demand whole new approaches to change making and communication. It’s no longer enough to win individual victories, we must fundamentally shift our social, cultural and political ecology.

The Center for Media Justice, for example, has put out a call for a comprehensive and transformative approach to justice communications: Truly effective and sustainable movements for racial and economic justice must have the capacity, strategy, and leadership to advance a shared worldview and agenda, watchdog power, elevate strategic stories to a wider audience, increase engaged popular governance, and influence policy to change social conditions.They outline a powerful strategy that tackles race head on, brings the voices of the disenfranchised to the center, transforms public narratives, increases media access, and ultimately changes public consciousness and policy.

Join us to hear about these cutting edge strategies and more communications realities from across the country. We invite you to be part of creating the strategy and infrastructure that will boldly work to transform communications, change work, and the political realities of the 21st century.

Book Release Party: May 4 @ Bella Luna in Boston

Posted on April 28th, 2010 by doyle

Re:Imagining Change

Book Release Celebration

Join us to Celebrate the Release of smartMeme’s New Book!

Re:Imagining Change — How to Use Story-based Strategy to Win Campaigns, Build Movements and Change the World (2010 PM Press)

With co-author Doyle Canning, Board member Amaad Rivera, and Special Guests!

Tuesday May 4th at Bella Luna/Milky Way (at the Brewery) in Jamaica Plain, MA.

6 pm Happy Hour

7 pm Reading and Author Q & A, Book signing, and conversation

Party with us till 9 pm!
Re:Imagining Change (published by PM Press) is an inspiring and accessible resource guide to smartMeme’s innovative story-based strategy tools and methodology. The book grows out of smartMeme’s work since 2002, training over 3,000 activists and collaborating with over 100 social change organizations on a wide range of critical environmental and social justice issues. Re:Imagining Change outlines how to apply narrative power analysis to effectively frame issues, provides intriguing case studies, and issues a passionate call for more creative movement building to face the intersecting crises of the 21st century.

SmartMeme co-founder Doyle Canning will briefly share some of the insights from the book, followed by Q&A and discussion.

Don’t miss this evening of celebration, strategy, and storytelling!

PS. If you can’t make it but want to check out the book you can order it online at http://www.smartMeme.org/book

NOTE: Major discount for bulk purchases are available (10 or more copies) for grassroots organizations.

Bella Luna/Milky Way is always a good time! See you there!