Re:Imagining Change PDF Download (full color - donation requested)
SmartMeme's 2009 story-based strategy manual
This 60 page interactive and accessible resource guide to smartMeme's story-based strategy approach provides tools, analysis, case studies and inspiration to change your campaign, your community and your world.
SmartMeme's 2009 story-based strategy manual
This 60 page interactive and accessible resource guide to smartMeme's story-based strategy approach provides tools, analysis, case studies and inspiration to change your campaign, your community and your world.
[Video] Presentation for Practitioners
Check out pics, slides, and video from our presentation of the story-based strategy model at the 10th national gathering of the Progressive Communicators Network!
Check out pics, slides, and video from our presentation of the story-based strategy model at the 10th national gathering of the Progressive Communicators Network!
Re:Imagining Change (easy print version -donation requested)
SmartMeme's comprehensive story-based strategy manual
Black and white printer friendly version of the 60 page resource guide.
SmartMeme's comprehensive story-based strategy manual
Black and white printer friendly version of the 60 page resource guide.
Call to Innovation! Facing the Slow Motion Apocalypse
Essay by Patrick Reinsborough & Doyle Canning
This essay is the Afterword to smartMeme's Re:Imagining Change manual and addresses the role of story-based strategy and other innovations in mobilizing collective response to the ecological crisis.
Essay by Patrick Reinsborough & Doyle Canning
This essay is the Afterword to smartMeme's Re:Imagining Change manual and addresses the role of story-based strategy and other innovations in mobilizing collective response to the ecological crisis.
Story-based Strategy Campaign Model
Integrating story-based strategy into your campaign planning
This chart provides a step-by-step method for applying the story-based strategy approach to planning a campaign and taking creative action.
Integrating story-based strategy into your campaign planning
This chart provides a step-by-step method for applying the story-based strategy approach to planning a campaign and taking creative action.
Battle of the Story Worksheet
Breaking down the elements of story
SmartMeme's signature tool helps you work through the status quo story on your issue, and tease out the elements of your narrative in order to guide campaign strategy...
Breaking down the elements of story
SmartMeme's signature tool helps you work through the status quo story on your issue, and tease out the elements of your narrative in order to guide campaign strategy...
Points of Intervention Worksheet
Identifying where to intervene with a new story
This worksheet gives groups a framework to think through places in the system were we can take action for change...
Identifying where to intervene with a new story
This worksheet gives groups a framework to think through places in the system were we can take action for change...
Influence Map Worksheet
Power mapping your audiences
This worksheet provides a a framework to assess which audiences are most important to achieving your goals...
Power mapping your audiences
This worksheet provides a a framework to assess which audiences are most important to achieving your goals...
What's in a Meme?
Designing a meme that works for your group
This tool provides facilitator's instructions for group strategizing around creative concept generation...
Designing a meme that works for your group
This tool provides facilitator's instructions for group strategizing around creative concept generation...
Tactic Star
A tool to help plan and evaluate tactics
This tool from our friends at Beyond the Choir outlines some key factors to consider when choosing the tactics to implement your strategy.
A tool to help plan and evaluate tactics
This tool from our friends at Beyond the Choir outlines some key factors to consider when choosing the tactics to implement your strategy.
Spokesperson Tips
Talking to the media
A few simple things to remember when engaging as a media spokesperson....
Talking to the media
A few simple things to remember when engaging as a media spokesperson....
Story-Based Strategies for Action Design
Article by Doyle Canning and Patrick Reinsborough
SmartMeme's Story-Based Strategy framework is applied to organizing creative mass actions including useful concepts like meta-verbs and action logic.
Article by Doyle Canning and Patrick Reinsborough
SmartMeme's Story-Based Strategy framework is applied to organizing creative mass actions including useful concepts like meta-verbs and action logic.
Social Change 2020 Analysis
The Future of Foresight: Long Term Strategic Considerations...
This smartMeme experimental project surveys key trends that could affect social change movements through the lens of promoting the precautionary principle. Done in partnership with the Science & Environmental Health Network.
The Future of Foresight: Long Term Strategic Considerations...
This smartMeme experimental project surveys key trends that could affect social change movements through the lens of promoting the precautionary principle. Done in partnership with the Science & Environmental Health Network.
Social Change 2020 Scenarios
10 Scenarios for the Unfolding Precautionary Movement...
The accompanying document to the Future of Foresight provides ten different scenarios for how movements based on precautionary action could unfold by 2020. Done in partnership with the Science & Environmental Health Network.
10 Scenarios for the Unfolding Precautionary Movement...
The accompanying document to the Future of Foresight provides ten different scenarios for how movements based on precautionary action could unfold by 2020. Done in partnership with the Science & Environmental Health Network.
Turn Your Back on Bush
2005 Article by Doyle Canning
This case study of the Turn Your Back on Bush mobilization at George Bush's second Innauguration explores how an innovative point of assumption action challenged the Bush media spectacle.
2005 Article by Doyle Canning
This case study of the Turn Your Back on Bush mobilization at George Bush's second Innauguration explores how an innovative point of assumption action challenged the Bush media spectacle.
Prime Time for Change
Grassroots Communications Strategies at the 2004 DNC/RNC
This joint report from smartMeme and the SPIN Project includes analysis and survey data from a wide range of groups who were mobilizing around the 2004 political conventions. Many of the strategies and recommendations are even more relevant today.
Grassroots Communications Strategies at the 2004 DNC/RNC
This joint report from smartMeme and the SPIN Project includes analysis and survey data from a wide range of groups who were mobilizing around the 2004 political conventions. Many of the strategies and recommendations are even more relevant today.
Winning the Battle of the Story
Article by Ilyse Hogue and Patrick Reinsborough
This article explains how compelling stories and infectious memes can be used to amplify grassroots efforts to build a more democratic, just, and ecologically sane society.
Article by Ilyse Hogue and Patrick Reinsborough
This article explains how compelling stories and infectious memes can be used to amplify grassroots efforts to build a more democratic, just, and ecologically sane society.
Information Warfare in Miami
Article by Ilyse Hogue and Patrick Reinsborough
This case study based on smartMeme's work supporting the November 2003 mobilization against the Free Trade Area of the Americas documents the use of military-style information warfare tactics against non-violent protest movements.
Article by Ilyse Hogue and Patrick Reinsborough
This case study based on smartMeme's work supporting the November 2003 mobilization against the Free Trade Area of the Americas documents the use of military-style information warfare tactics against non-violent protest movements.
The San Francisco Uprising
Article by Patrick Reinsborough
This case study of the Direct Action to Stop the War mobilization explores the strategies that were used to organize over 20,000 people to shutdown the San Francisco financial district to protest the March 2003 invasion of Iraq.
Article by Patrick Reinsborough
This case study of the Direct Action to Stop the War mobilization explores the strategies that were used to organize over 20,000 people to shutdown the San Francisco financial district to protest the March 2003 invasion of Iraq.
De-Colonizing the Revolutionary Imagination
Essay by Patrick Reinsborough
This ten part essay explores a wide range of innovative social change strategies and ideas including post-issue activism, direct action at the point of assumption and the politics of reality.
Essay by Patrick Reinsborough
This ten part essay explores a wide range of innovative social change strategies and ideas including post-issue activism, direct action at the point of assumption and the politics of reality.