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Framing the Climate Justice Story

Tuesday, November 23rd, 2010

As movements around the planet mobilize to counter the effects of climate destabilization on their communities, cultures, and ecosystems, a framing battle of global significance is underway.

In the climate fight, as with so many other struggles, the heart of the framing battle is naming the problem, since how we define the problem determines what solutions are possible. To varying degrees, governments and multinational corporations around the world have acknowledged the crisis and they claim they are working to address it. However, they present the climate crisis through a reductionist lens as merely a problem of too much carbon in the atmosphere while ignoring the underlying issues of justice, equity, and humanity’s relationship with the Earth. This framing allows exploitation of the crisis to justify escalating the very policies and practices that have pushed the planet to the brink. Essentially the world’s richest countries and companies are co-opting environmental rhetoric to put a PR friendly “green” face on the same old politics of unlimited economic growth, resource thefts and corporate exploitation.

Meanwhile the ‘official’ climate movement has been dominated by a loyal opposition of largely northern, policy, and access-oriented NGOs who, although (mostly) well intentioned, have failed to reframe the debate or address the root causes of the crisis. But increasingly as more global movements begin to unite under the banner of climate justice, there is a different story to tell. The terms of the debate are being reframed from seeing the climate crisis as an isolated issue, to understanding the disruption of the climate as merely the most visible symptom of a much larger problem: our global system of growth-addicted, fossil fuel-driven, corporate capitalism that is undermining all the life support systems of the planet.

When this deeper framing of the problem is accepted it becomes clear that we will never re-stabilize the climate without addressing the roots of the problem. This means acknowledging the Global North’s historic responsibility for the problem (“climate debt”) as the first step towards fundamental shifts to our economy, political systems, and cultural assumptions. This is why one of the over-arching and unifying messages coming out of global movements fighting for a just response to the climate crisis is “system change NOT climate change”.

However, as people’s movements around the world ramp up their organizing in the lead up to the next round of United Nations negotiations in Cancun there are a number of dangerous frames––control myths––that must be challenged.

Control Myth #1 Only The Market Can Save Us!

In this case a global carbon market that effectively privatizes the atmosphere, justifies massive land grabs and further commodification of forests, soils, and grasslands. Two hundred years of ideology have bestowed the “invisible hand” of the market with debate-shaping qualities of alleged efficiency, fairness and power. This is a familiar narrative to many of our movements fighting privatization and displacement but we still need better, shared strategies to reframe the myth of the market.

Control Myth #2 Technology Will Save Us!

Hand in hand with the story of the all-powerful market is the obsession with techno-fixes. Techno-fixes masquerade as solutions but just distract us from making the fundamental changes that are needed. The assumption that some benign “experts” will provide new, innovative technology to solve the problem justifies continuing unsustainable policies while removing people’s agency from the frame. More and more climate techno-fixes are being proposed: from overt lies like “clean coal” and “climate ready” genetically engineered crops to terrifyingly disruptive, untested new technologies like synthetic biology and geoengineering.[i] Beware!

Control Myth #3 Climate Is Too Big An Issue: Only Governments Can Save Us!

The debate has been overly focused on global and national policy while social movements and community-based responses are left out of the frame. Many mainstream environmentalists have even argued that any global emission reduction agreement (regardless of how weak or unfair) is better than no deal. Variations of this narrative have been used (particularly by the U.S.) to evade historic responsibility and blame China, India and other developing economies for blocking an international deal. Certainly a global agreement is important, but the reality of the scale of the climate crisis is that we need transformative action in all sectors of society.

Given the wide-ranging implications of the debate, climate is an essential arena for our movements to develop more holistic narratives and shared frames that mutually reinforce efforts across different sectors and struggles. At the heart of this framing battle is the emerging climate justice movement led by frontline impacted communities, indigenous movements and environmental justice organizers.

Climate justice framing is challenging the control myths above (and many more) by refocusing the issue on the core problems of fossil fuel addiction, the ongoing legacy of historic inequities and the need for systemic change. At the center of the evolving narrative is the role of community-based solutions in stewarding a just transition towards a society that is both sustainable and just. As different movements like migrants rights, reproductive justice and organized labor articulate the connections between their struggles and the climate crisis there are many opportunities to experiment with applying and broadening climate justice framing.

With the historic adoption of the Cochabamba People’s Agreement on Climate Change and the Rights of Mother Earth in April there is now a powerful new narrative emerging that unites ecology, justice and social movement action. This platform offers a potent counterpoint to the corporate driven, false solutions of the United Nations process. Most importantly it offers an invitation to organizers everywhere to connect their issues with this multi-faceted struggle to transform our world. In the words of one of the key slogans uniting movements in the lead up to the COP-16 meeting and beyond: “grassroots organizing cools the planet!”

[i] For a good summary of “false solutions” to the climate crisis check out Rising Tide North America’s Hoodwinked in the Hothouse: False Solutions to Climate Change. Other resources for tracking the rebranding of failed GMO seeds as “climate ready” can be found by following the ongoing work of Food First!/Institute for Food and Development Policy and the Organic Consumers Association. To learn more about the latest developments in the emerging fields of synthetic biology and geoengineering check out two recent reports by global technology watchdog ETC Group Geopiracy: The Case Against Geoengineering (Oct 2010) and The New Biomassters: Synthetic Biology and the Next Assault on Biodiversity and Livelihoods (Nov 2010) both of which are available at www.etcgroup.org. For updates on the ongoing resistance to geoengineering check out the international H.O.M.E. campaign.

smartMeme @ the USSF!

Thursday, June 10th, 2010

Join smartMeme and 1,000+ other social justice organizations in Detroit for the US Social Forum June 22-26th…

The biggest, badest, boldest convergence of 2010!


SmartMeme’s Featured USSF Events both are slated for

THURSDAY JUNE 24:

smartMeme Workshop - Thurs. 6/24 10 am - 12 pm

Story-based Strategy: How Grassroots Organizers Can Win the Battle of the Story
Cobo Hall, room DO-03D

Book Release Party - Thurs. 6/24 6-8 pm

Free food & cash bar!

Celebrate smartMeme’s Re:Imagining Change @ the Majestic Cafe

4120 Woodward Ave between Mack & Warren, Detroit 48201

RSVP on Facebook

SmartMeme is also a collaborator on the Echo-Justice Project and the Narrative Peoples Movement Assembly!

** Join us by taking a quick framing strategies survey and participating in the peoples’ movement assembly:

Narrative Peoples Movement Assembly

Friday June 25 1:00pm - 5:00pm

Media Justice Dreamz/Echo Justice: Building Movement through Building Meaning

Cobo Hall: D2-08

With: Center for Media Justice, smartMeme, Praxis Project & Progressive Communicators Network

This PMA is about elevating framing and story-based strategies a key methods to advance media justice and build social justice movements!

More Great USSF Stuff From smartMeme’s Friends and Fam:

WEDNESDAY JUNE 23

Movement Generation - Eco-Justice 101: Ecological Crises, Impacts on Communities of Color, and Strategies for the Future

10 AM - 12 PM
AFL-CIO Canopy
Communities of color stand to be first and worst impacted by the multiple ecological crises that are developing today. These crises: of water scarcity and pollution, climate change, waste and toxic pollution, food and agriculture, and the loss of biological and cultural diversity, are a result of the same systems that have driven exploitation and oppression in our communities. They demand the urgent attention of our leaders and organizers as we build our resistance and fight for a better tomorrow. This workshop, which will feature audiovisual presentation, small group discussion, and interactive exercises, will explore: 1. What are these developing crises? 2. How will they impact low-income communities of color in the US and globally? 3. What are examples of community resistance that we can learn from? and 4. How can understanding these struggles create opportunities to advance our work on other issues like housing, jobs, immigration, community development, education, etc?

Eco-Justicia 101: Crisis Ecologica, Efectos sobre las Comunidades de Color y Estrategias para el Futuro

This workshop is also offered in Spanish 1-3 PM

Cobo Hall: DO-02A
LIMITED TO 50 PEOPLE

DS4Si: Social Interventions: An Approach to Creating Social Change
1 PM - 3 PM
Woodward Academy: 1436
with the Design Studio 4 Social Intervention
Social interventions are creative and often public ways to create social change. In this interactive workshop we will engage participants in designing powerful, fun and creative social interventions through: reviewing five diverse social interventions, looking for themes, addressing the S’s of intervention design (scale, structure, systems, symbols, and sensation), discussing the importance of increasing interventionist approaches to change, and inviting participants to be a part of a larger conversation and practice of designing social interventions.

THURSDAY JUNE 24

Movement Generation - Eco-Justice 101: Ecological Crises, Impacts on Communities of Color, and Strategies for the Future
10 AM - 12 PM
WSU Cohn: 224
Communities of color stand to be first and worst impacted by the multiple ecological crises that are developing today. These crises: of water scarcity and pollution, climate change, waste and toxic pollution, food and agriculture, and the loss of biological and cultural diversity, are a result of the same systems that have driven exploitation and oppression in our communities…

Global Justice Ecology Project - Climate Connections: Building the Movement for Social Change

10 AM -12 PM
Woodward Academy: 1436

Co-hosted with: Movement Generation, Indigenous Environmental Network, Women of Color United and others. Climate Change is at once a social and environmental justice issue, an ecological issue, and an issue of economic and political domination. As such, it must be addressed through broad and visionary alliances. To successfully address the climate crisis, we must also identify and address the deep root causes that link it to the myriad other crises we face…

Ruckus Society & Training 4 Change - No More Rallies, No More Marches: Direct Action Strategies for Climate Justice & Community Resiliency
1 PM - 530 PM
Cobo Hall: DO-03B
Tired of seeing the same old mass demonstrations? So are we! This workshop will explore creative innovative action design, to help push past marches and rallies into direct actions that are strategic, effective, and fun!

FRIDAY JUNE 25

Peoples Movement Assembly - Ecological Justice
Co-Convened by: Movement Generation, Ruckus Society, Southwest Workers Union, EJCC, Just Transition Alliance, and many others…
1:00pm - 5:00pm
Cobo Hall: D3-28
This is a BIG PMA that bringing folks together to advance proposals from the grassroots for shared work on climate and ecological justice rooted in an understanding of the need to transform the global systems that determine the ways each of us gets to live, work, and play.

Art is Change: Art & Creative Practice for Cultural and Political Transformation

1 - 3 PM

Cobo Hall: O2-38
“Art Is Change: Art & Creative Practice for Cultural and Political Transformation” will be an interactive/experiential session that introduces the idea of cultural transformation as a framework for political and social justice work. Participants will explore and experiment with the impact of art and creative process, tell stories of the impact in their own work and challenge each other with learning edge questions that are on the cutting edge of cultural organizing including; the tension between cultural equity and cultural transformation and the challenges of embodying our cultural values.

New World from Below Book Party
7-9pm
Spirit of Hope Church - 1519 Martin Luther King Dr, Detroit 48208

Celebrate recent radical publishing with AK Press, PM Press, Autonomedia, Institute of Anarchist Studies, Justseeds Artists’ Cooperative, Microcosm Publishing, Team Colors Collective, and others!

SATURDAY JUNE 26

MASS STREET ACTION for Clean Air, Good Jobs and Justice!

Rally at 9 am in front of Detroit Public Library, 5201 Woodward

Join the People of Detroit on Saturday, June 26 for a Rally, March & Mass Demonstration to End the World’s Biggest Waste Incinerator!

See You In DETROIT!!!!

Cochabamba Blog #1

Monday, April 19th, 2010

I landed in Cochabamba this morning to attend the World Conference on Climate Change and the Rights of Mother Earth, called by Bolivian President Evo Morales in the wake of the failed (and underwhelming) Copenhagen Climate talks last December.

From the cmpcc.org website:

  • “On April 19-22, 2010, over 15,000 people and up to 70 governments from all over the world will gather to attend the World People’s Conference on Climate Change and the Rights of Mother Earth in Cochabamba, Bolivia. The event is in response to the failed COP15 in Copenhagen and aims to highlight the central role of peoples movements and social movements in the climate struggle and the critical alliance that must be forged between movements and progressive governments.”

I flew overnight from Miami with a delegation organized by the Bolivian UN Mission in NY. The flight was full of Climate Justice leaders. I had the opportunity to connect with new folks and touch base with peeps that I’d been with in Copenhagen. We joked that we were flying “Activist Air”!

I spent a groggy but gorgeous morning with friends from the Southwest Workers Union and the Indigenous Environmental Network, as I am also here to support the Grassroots Global Justice/IEN/Movement Generation delegation.

We traveled to the village of Tiquipaya where the meeting is taking place, and passed through older and newer neighborhoods. Our driver insisted that Cochabamba is “Tranquillo” (mellow/relaxed) and the most beautiful of all cities in Bolivia. I noticed graffiti resisting racism, women selling produce and prepared foods on the street, and many students hanging out (school is out for this summit!). I looked up and was awed by the beautiful mountains jutting up from the mesa.

We took some time getting our accreditations and getting oriented to what’s happening with the meetings. With over 15,000 people and 100 countries in attendance, there are hundreds of workshops and side events and a slew of high profile panels on issues such as the Structural Causes of Climate Change, Carbon Markets and Climate Debt. President Evo Morales Ayma will officially open the gathering tomorrow morning with a speech at the stadium!

There are also self organized side events I want to attend on behalf of smartMeme, such as a session on geoengineering with our friends from the ETC group, and a strategy discussion with members of Climate Justice Action on the next steps for street protest and climate justice strategy post COP 15. There are also meetings of the Climate Justice Now! Network and other formations.

The heart of the conference is really the “working groups.” I am in the Strategies for Action working group, and listening to people from across the world make proposals about how to move forward together: Mass demonstrations, media campaigns, international networks, and supporting Mexican organizations confronting COP 16 in Cancun later this year…This is one of 18 working groups that will develop a proposal to bring to the larger assembly of the conference. Other groups are focused on topics such as Forests, Water, Indigenous Peoples, a Climate Tribunal, A Global Referendum, and how to advance the Rights of Mother Earth.

There are many critical pieces to the Cochabamba conversation:

What is the role of the COP process in addressing climate change? How can advancing the idea of ‘climate debt’ serve to build more resiliencies in the face of climate crisis for the global south? What does a climate debt agenda mean for impacted Northern communities, such as Indigenous Alaskan Nations? Can a “Rights” framework for Mother Earth create a more robust legal recourse for big carbon polluters? Where are things going to land with REDDs? The fate of our worlds remaining forests and the homelands of Indigenous Peoples are hanging in the balance of carbon-offset schemes…Can we build a robust program to protect our climate commons as opposed to a privatization plan for the atmosphere? What about Kyoto, and what can be done to resist the Copenhagen Accord Agenda to kill it? What would Evo Morales’s Climate Criminal Tribunal look like? And what would happen next?

And I guess, the big question…Are we going to make it?

For all of you out there in Internet land, you can keep up with proceedings by tuning into http://www.oneclimate.net/bolivia

There are also community gatherings to participate virtually in the conference if you are in New York, Chicago, and Boston!

This is from the May First folks who are organizing this:

On April 20, 2010, at 7:00 pm Eastern time people in various cities of the United States will gather for a direct interaction via the Internet with participants in the Conferencia Mundial de los Pueblos sobre Cambio Climático y Derechos de la Madre Tierra. This multi-city event will be one of the first fully interactive convergences of its type, moving our hemispheric movement forward a step. Many events throughout the next year, including the US Social Forum in Detroit, World Education Forum in Palestine, and World Social Forum in Dakar all plan to use similar organizing strategy and technology.

People in several cities in the US will be able to speak directly with Conference participants and discuss what’s going on in Cochabamba, the issues being raised, the concerns we have, questions, and discussion. A group of people in Bolivia (including many from the US delegation to the conference) will make a short report about what’s going on. The US-based rooms and our participants in Bolivia will then begin a conversation: we will pose questions, suggestions, clarifications, opinions, etc. and discuss the ongoing conference with them Bolivia and between U.S. cities.

A New York-based delegation from the Bolivian Mission to the US is in attendance in Bolivia, which allows US-bound participants a direct link through which to raise issues or questions we might have with the rest of the Conference participants: they can bring us back those responses when they get back home. People from the US will also be joined by delegates from other countries, including Bolivia, to broaden the exchanges and discussions.

Please follow mayfirst.org for additional national locations as they are confirmed. The event will take place in all locations on:

April 20, 2010
7:00 pm

Boston:
encuentro 5 (encuentro5.org)
33 Harrison Ave, 5th floor
Boston, MA 02111

New York City:
The Brecht Forum (brechtforum.org)
451 West Street (between Bank and Bethune Streets)
April 20, 2010

Chicago:
Casa Michoacan
1638 S. Blue Island
Chicago IL 60608

REVerb Summer Camp with Progressive Tech Project

Tuesday, July 28th, 2009

Enjoy some scenes from the 2009 REVerb Summer Camp with the Progressive Technology Project, somewhere in Minnesota!

This 4 day training was 2 days on framing/story-based strategy w/ smartMeme, and 2 days of fun w/ the Flip Cams and Tweet-decks making mock campaign videos and online campaigns, with Jen Caltrider.

Groups at the camp included SCOPE from Los Angeles, Southwest Organizing Project (SWOP) from Albuquerque, Kentuckians for the Commonwealth, Data Center, POWER from the San Francisco Bay Area, NY City AIDS Housing Network, and TN Immigrant and Refugee Rights Coalition from Nashville.

I took the opportunity to learn more about using final cut pro, an made this video blog about the summer camp!

I had a wonderful time working with all these beautiful, incredible, bold and brilliant organizers - and innovating the story-based strategy curriculum to mesh with viral video production and online campaigning. It was tons of fun, and I learned a ton too.

THANKS to PTP and all who made this amazing training possible!

See also — Pics from the week via Flickr…

www.flickr.com

smartMeme’s RE:Verb Summer Camp with the Progressive Technology Project photoset

Report-Back: Capitol Climate Action

Tuesday, March 17th, 2009

Two weeks ago I was in the streets with thousands of friends, old and new, for the historic Capitol Climate Action (Check out my pics on FLICKR!) SmartMeme endorsed this action, and I was excited to support the effort by helping to create messages for the action’s banners, training participants in nonviolent direct action , and being a “contingent coordinator” with the awesome Blue Team.

Honestly, I had a ball! The action was well organized, colorful, and upbeat despite the cold temperatures. My nonviolence training session was packed - with a dozen participants showing up 30 minutes early to ensure they got a spot, and a line going out the door when the room was full. 95% of that group were first timers to nonviolent protest, and they were fired up and ready to stop coal and solve global warming.

The action was endorsed by a large and diverse community of organizations, and attention was made to amplifying the voices of directly-impacted people. Leading the march were residents of Appalachian communities being blown-up by the Coal Industry; Indigenous delegations from Black Mesa and Michigan (where five new coal fired power plants are proposed), and leaders from Chicago’s Little Village Environmental Justice Organization, who are fighting for clean air against coal fired power plants. They were joined by celebrities and prominent environmental leaders like Bill McKibben and Wendell Berry, and the executive directors of the convening groups. The majority of participants were students (mostly white), many of them taking action in the streets for the first time.

Action Logic

The Capitol Coal Plant was a smart venue for this event. It comes with built in symbolism and implicit story-based strategy. The plant is powered by coal to warm and cool our nation’s Capitol building. The concept of the action was to draw attention to the fact that coal-fired power is fueling climate destabilization, and highlight the utterly destructive life cycle of coal, from mining to slurry to smog. It was also a way to point to the heavyweight influence that the coal industry has over all of Capitol Hill. Symbolically this was a perfect stage for our play.

But two unexpected things happened that took the story off the script.

1. Days before the protest, Speaker of the House Nancy Pelosi and Senate Leader Harry Reid released a letter asking the Capitol Architect to switch the Capitol Power Plant from coal to 100 percent natural gas by the end of 2009.

Organizers responded saying that this was a victory, showing the power of grassroots mobilization to get the attention of power holders. This hardly took the wind out of our sails, but did complicate the frame. The discussion emerged in my nonviolence training about whether this shift even was a victory: “Natural gas is also a fossil fuel.” “The problem is the whole coal/oil/fossil fuel paradigm.” “One symbolic concession is a dangerous victory to claim, given the stakes.”

So the question is, what would a real victory look like? What if we’d pressed Pelosi further, and said “If you want to make a statement, put solar panels on the Mall and windmills along the Potomac, and kick Coal Inc. out of Congress.” As the climate fight intensifies, we cannot settle for half-hearted victories or afford to celebrate false solutions. We’ve got to shift our thinking and get ahead of the curve with visionary, foreshadowing stories and strategies. Bolder demands can be made of the new political establishment, and now is the time to make them.

2. The police declined to arrest anyone.

Which, at the end of a long cold day was kind of a nice thing. But the Action Logic suffered from a framing around arrest as the “meta-verb” and the expectation. (A discussion of action logic (How the action tells a story and makes sense to an outside observer) and meta-verbs (the way the logic translates into the actions we’ll take: “rally, protest, shut-down, surround”) can be found in the article Story-based Strategies for Direct Action Design )

The calls to action were framed around a civil disobedience at the plant, which was bold, and wonderful. But it meant that the conversation of the day was about “getting arrested” and there was a sort of anti-climactic feel to the lack of arrest. The protests surrounded the plant and we held the space at every gate, so there was no traffic in or out. But there was no actual trespass on to the property, and therefore no good reason to arrest 2,000 peaceful people. Not arresting people actually served to diffuse the media-spectacle, and potentially, the impact of the action.

The lesson here is that it is essential to tactically prepare for mass-arrest (with trainings, legal teams, etc.) while strategically and rhetorically preparing for all outcomes, including no arrest.

Despite these twists in the plot, the organizers declared the action a success, saying:

“We look to our goals: 1) change the national conversation on climate, 2) push the new administration and congress for bolder policy, and 3) build the movement — all as successes – the impacts of which we will see unfold more and more.”

I would have to whole-heartedly agree with this assessment. The hopeful tenacity that I felt in the streets was truly moving. Memories of my flight over West Virginia last summer flashed through my mind as I marched side by side with urban students and residents from rural Appalachia. The images came back to me in their full horror: the bombed out landscape and unbelievable scale of destruction by so-called “mountaintop removal mining.” Tears came to my eyes as we chanted together in the shadow of the smokestack and the Capitol dome: “These dirty lies have got to stop / We’re here to save our mountain tops.”

Our friend Josh Kahn Russell did a great post on “getting real about what this action is, and what its’ not” discussing the context of movement building and community-based organizing, and it seems that this has sparked some thoughtful discussion about where to take this protest energy as the movement for climate justice moves forward.

Messaging

Working with friends at the Rainforest Action Network (and other communications team peeps) we helped to develop banner slogans:

and I had a blast riffing’ with RAN’s Levana Saxon and the “chants posse,” coming up with some fun songs like:

Whose gonna do it? We’re the ones! / Gonna get our energy from the sun

Coal Fired Power - Shut it Down! We want Climate Justice and We Want it Now

More great chants are posted HERE! Thanks Levana!

What’s Next?

The tone of the action was optimistic and joyful, but make no mistake - the stakes are high. In every conversation people said to me some version of “2009 is the critical year for the Climate, and the fight is about coal. If we don’t move now, there’s no turning back.”

They were referring of course to the threshold of carbon in the atmosphere that we must not cross, and of Obama’s plans to pass some sort of legislation on carbon emissions before the COP-10 Summit of the United Nations in Copenhagen. Having just spent a good deal of time researching and writing the Afterward to smartMeme’s new RE:imagining Change strategy manual regarding innovation in the face of the ecological crisis, I am particularly attuned to the urgency of wide-scale action. The Capital Climate Action renewed my faith, and strengthened my resolve to change the story for a just climate future.

For a rundown on upcoming events and opportunities, check out “Beyond the Capitol Climate Action” by Scott Parkin of RAN and Rising Tide North America,

and Act for Climate Justice, a site for US mobilizations around the COP-10 climate talks.

The Capitol Climate Action was called the “first national mobilization for climate justice.” This is an exciting frame for the kind of comprehensive, holistic politics that are needed to create a space for the many stories, histories, and perspectives on the root causes of climate change, and ways to solve it. Let’s hope this is the first of many, and that we can keep social justice at the center as we struggle to save our warming planet.

Re:Imagining Change with the Business Ethics Network

Tuesday, January 27th, 2009

On January 27th smartMeme offers a tele-training for members the Business Ethics Network (BEN). BEN’s mission is to:

“help transform the role of corporations in society by building the capacity of our members in their corporate campaign work, by providing education, facilitating collaboration, and increasing recognition of their campaign successes with the funding community and the public.”

BEN MEMBERS: Please Download Re:Imagining Change here, the new strategy manual from smartMeme.

*Here is the slideshow for the tele-training:

*Podcast* Re:Imagining Change with the Orion Grassroots Network

Tuesday, January 13th, 2009

SmartMeme is pleased to share this recording of our December 10th teleconference with members of the Orion Grassroots Network.

Orion…

“Exists at the intersection where real change can occur, delving into the connections between nature, science, justice, art, and politics.”

You can listen to our conversation about our new strategy manual Re:Imagining Change and discusions of story-based strategy for ecological sanity. Enjoy, and let us know what you think…

Major Milestone in Campaign to UnDam the Klamath River

Wednesday, November 19th, 2008

Exciting news from the campaign to restore the Klamath river basin! Last week the campaign came one step closer to removing four of the destructive dams that have so negatively impacted the environment, economy and traditional cultures of the basin.

The owner of the dams — the PacifiCorp power company (a subsidiary of Warren Buffet’s Berkshire Hathaway corporation) — announced an Agreement in Principle (AIP) with the Federal government and the governments of California and Oregon to begin a process that would remove the dams by 2020.

The non-binding agreement is only a first step but it is being welcomed by diverse groups in the basin as a first step in the right direction towards what could be the largest dam removal in history. Read more about the Campaign: New York Times, National Geographic and the San Francisco Chronicle.

A joint statement from the Karuk, Yurok and Klamath tribes, the Klamath Water User’s Assosciation , the Pacific Coast Federation of Fisherman’s Federations and several environmental groups said, “The signing of the AIP is welcome news to the Tribes, conservationists, commercial fishermen, farmers and ranchers who see dam removal as the missing element of the more comprehensive Klamath Basin Restoration Agreement released earlier this year.”

The federal government’s statement and the text of the Agreement in Principle can be found on the Department of the Interior’s website.

The campaign’s coalition building has allowed tribes, commercial fisherman and irrigators to move beyond fighting each other as the impacts of the crisis roll from community to community to uniting all stake holders to restore the basin. SmartMeme has been supporting this campaign since 2004 with strategy facilitation, messaging, advertising and design. We are honored to have helped these groups change the story in the basin from one of crisis and division towards a unified vision of a restored basin with intact cultures, economies and ecosystems.

SmartMeme offers our heart felt congratulations to all our friends and colleagues, both native and non-native, many of whom have worked for a lifetime to protect the river, maintain their cultural traditions and win environmental justice for their communities.

There is still lots of work to be done and no doubt the road ahead will be long. But this agreement will hopefully mark a turning point when PacifiCorp and the state and federal governments act responsibly and in good faith to restore the Klamath basin.

BRAVO to the Alliance - and VIVA SALMON NATION!

Iraq Veterans Against the War: Winter Soldiers Strategize

Thursday, October 30th, 2008

Last week I was Philadelphia for a retreat with Iraq Veterans Against the War to develop communications strategy and assess the shifting spin. While McCain is insisting that the “surge was a success,” and the Obama camp is talking about Iraq in the past tense, the fact is that the US is still waging an illegal war. Just this week, the war has escalated with the bombing of Syria. Although the story of the Iraq War is changing, the ugly everyday reality of the occupation continues - and IVAW continues their critical mission: To end the Iraq occupation; To ensure full benefits for all returning service members; To pay reparations to the Iraqi people.

SmartMeme is working in partnership with IVAW to help achieve these goals. We gathered last week to envision what might 2009 bring.

The stakes are high. As the economic recession kicks in, military recruitment is going up. US military deaths in Iraq war reached 4,189 this week. 150,000 troops are still on the ground, and 1.2 million Iraqi people are dead. Thousands of Veterans are struggling for healthcare, education, and to put their lives back together.

IVAW members are working around the clock to tell these stories, heal from the wars, and build a movement of Veterans and GIs to bring peace and justice to Iraq. Kris Goldsmith is one such leader who is featured on CNN’s “Back From Battle” special, airing this Saturday and Sunday 8 p.m. ET on a special edition of Anderson Cooper 360.

“I don’t think that my 18-year old self would recognize who I am today. At the age of 18, I thought that I was going to be a career soldier…. I never imagined speaking out.”

SmartMeme has been supporting IVAW’s efforts since 2006. To be working with these amazing leaders in this latest chapter in our collaboration is an honor. Each time I am with them, I am humbled and emboldened in my commitment to the antiwar movement. I am so grateful to them for their courage to speak out and share their stories with the world.

I am also hella proud to celebrate with IVAW the release of the new book Winter Solider - Iraq & Afghanistan: Eyewitness Accounts of the Occupations. These are the powerful words, images, and documents of this historic gathering, which show the reality of life in Afghanistan and Iraq. You gotta get it online here!

POWER TO THE PEACEFUL!

The Battle of the (Bailout) Story

Wednesday, October 8th, 2008

I don’t know about you, but I’m feeling like this economic meltdown moment is a game-changer. The recent firestorm over the “bailout” is the beginning of a whole new conversation about our economic system, the role of the state, and extreme wealth and inequality. It is also clearly not the end of our economic woes, and things are likely going to get worse before they get better.

The recent revelations of economic trouble have produced a barrage of memes in the media and popular culture: meltdown, bailout, rescue package, and Wall Street vs. Main Street. Now, leaders tell us that we are in the midst a new economic reality – a credit crunch, foreclosure crisis, a recession, or another Great Depression.

Even as lawmakers struggle to reframe the $700 billion package as a “Rescue,” the “Bailout” meme remains more potent. The story of free market fundamentalism is unraveling, and the story has changed – but to what?

What does all of this mean for progressive strategy, and what are the stories we can tell about the real impacts and alternatives?

We’ve been glued to the news and talking to friends at partner groups like the Working Group on Extreme Inequality, the Design Studio 4 Social Intervention, and the Rainforest Action Network about what’s happening and what can be done. We’ve been inspired by efforts by groups like City Life/Vida Urbana and the Greenlining Institute. Last week I gathered with members of the Progressive Communicators Network at United For a Fair Economy in Boston to analyze the battle of the bailout story. At the PCN gathering, we also discussed what may come of the bailout and efforts to sway government, and listed the following Possible Outcomes:

  • Lives are repaired: Meet needs of impacted people (people in foreclosure get refinancing etc)
  • Political change: Obama is elected as a result of Bush’s economic bungles
  • Changes in economic systems: Regulations are put in place, rules are changed, new definitions of economic progress are adopted
  • Movement Emerges: Grassroots social movement gains ground

We had widespread agreement on these as potential goals for work in this period, and specifically discussed how these goals are not incompatible. We agreed that if we get into debates about which of these should be the most important goal, we lose sight of the gravity of this moment. All of the above is on the table. Everything could change.

The following is a rough narrative analysis of the landscape around the economic crisis using the battle of the story tool. We’re obviously just scratching the surface. I have also created a PDF VERSION battle of the bailout story for easier printing. PLEASE use this work in ways that are useful, and let us know what you think!

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PART I:

Power Holder Story: Collapse vs. Rescue
* This story uses fear to motivate action, and uses the “blame the few bad apples” frame to gloss over systemic problems.

The US way of life is threatened, and so we must act immediately. Democratic capitalism is the greatest system, and America is the greatest nation, and so even though we believe in the free market, we must intervene to save our economy. We must put partisanship and electioneering aside and make this rescue deal now – or face economic collapse.

Yes, there were some greedy individuals on Wall Street and some rouge lenders who went too far. Liberals like Barney Frank and big government caused this problem. With laws like the Community Reinvestment Act and the quasi-public Fannie Mae and Freddie Mac, government forced banks to make risky loans to minorities and low-income people who had no business buying houses. People irresponsibly borrowed to buy big houses that they just could not afford, and were living far outside of their means. Now these mortgages are troubled assets for the nation’s major financial institutions, and this means that everyone is in danger in this financial crisis.

This is not just a bailout for Wall Street. There is a crunch in the credit market, and so we are all in the same boat now. Small businesses that borrow money for payroll or holiday inventory are having trouble getting loans they rely on each year. The Dow is dropping by the day and the trading floors are reeling. Banks are hoarding cash and we’re facing the highest inter-bank overnight loan rate ever. Markets in Asia and Europe are affected. We cannot listen to these constituents who don’t understand the complexities of the economy and are mis-interpreting this plan. We all need access to credit and if we don’t pass this rescue package, the experts say that the gears of the economy will stop turning and you could lose your job. The US could lose our standing in the world as the major economic power, and our nation could be thrust into an economic recession akin to the Great Depression. Besides, since the package is to buy these securities at a low rate, the taxpayers can even make the money back when the housing market rebounds.

Conflict –
Collapse vs. Rescue
The US way of life is threatened
Things just got out of hand, and we must act now

Characters –
A few greedy, corrupt Wall Street bankers
Irresponsible borrowers living outside their means
Ignorant, reactionary taxpayers
Expert Economists
Bush-Paulson-Bernanke
Barney Frank & Nancy Pelosi: Bipartisans = Heroic selfless politicians
Warren Buffet
Liberal Congressmen: forced lenders to lend to people who shouldn’t be borrowing

Images –
Lehman Bros offices closing – bankers with cardboard boxes of their stuff packed up
Bad Paper = Toxic Waste
Banks in Crisis – hoarding cash
“Black Box” of investments
Meltdown
Desperate chaos on the Trading floors
Graph of market going down by the hour
DC gridlock around the clock– lawmakers up all night with pizza and Thai takeout

Foreshadowing -
Great Depression
Economic Collapse
We’re all to blame, we’re all in this together, and we’re all going to benefit

Core memes –
Meltdown
Rescue (or Bailout)
Economic Collapse
Crisis
Buy in (not Bailout)

Underlying Assumptions -
We need Wall Street
It’s Now or Never!
The market will fix itself (after the $700 billion)
This is a crisis of confidence, and the rescue will reestablish confidence
It’s everyone’s problem now
It’s like a natural disaster, coming out of nowhere; no one could have predicted it
US is entitled to be a superpower and take drastic action to protect our privileges
You’re either with us or against us
A bunch of poor people/people of color/stupid people had no business buying houses and ruined everything

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PART II: Change Agents Story
Casino Capitalism (risk) vs. American Dream (security)
Greed Economy vs. Green Economy

* This story attempts to explain why the crisis came to be, and tie solutions into a larger progressive agenda. It’s a little long, and repetitive, but attempts to offer some ways to explain the situation in a larger context.

While a handful of billionaires have been getting very rich playing in the Wall Street casino, real wages for the rest of us in the real economy have stagnated, and personal debt has ballooned. The economic growth of the last several decades has been bubble/debt driven, rather than based on real increases in wages – and this has been Washington’s policy. While honest people have been borrowing to get by, Wall Street has been seeking high returns on speculative high risks, and has been biding their time in a dangerous game of game of chicken. Bear Sterns cried out first, and by the time AIG said “uncle”, Bernenke was there with a $700 billion bailout for the entire financial sector.

But our livelihood is not a game, and this crisis didn’t happen overnight: the $700 billion dollar bailout of the bankrupt banks was a predictable outcome of decades of policy driven by greed and an ideology that says “government, get out of the way.” Drastic action is needed – but we can’t throw a trillion dollars at the people who made the problem and expect them to fix it. We need to modernize our economic system and launch the next (green) new deal – a massive reinvestment in job creation, clean energy, and opportunity that can save the American dream from foreclosure.

The cascading implosion of major banks is the result of decades of flawed policy based on the myth that greed on Wall Street is good for everyone. This myth has shaped the economic policies of Regan and Bush, and drove Clinton to deregulate investment banks to link mortgages to the stock market and repeal Depression Era reforms designed to protect us from the risks of financial speculation. It is tempting to blame the financial crisis on a few greedy hedge funders, or even on the millions of debtors in over their heads with sub-prime mortgages. But the culprit is an ideology that has had a death grip on our country for the last 20 years, and allowed this pyramid scheme of predatory lending to spiral out of control under the Bush Administration.

The problem is more than “no one was minding the store.” The fat cats bought off their friends and Washington and turned the store into a casino. There was so little government oversight that they could shred the rules, and make up new ones as they went along. In a capital-induced frenzy, they invented new games, new ways to bet, and gambled other people’s money to profit hand over fist. The government not only let this happen – it made it all possible and celebrated it as progress.

Now the Wall Street casino has been exposed as a house of cards atop mountains of debt. As their pyramid scheme comes crashing down it threatens to devastate the real economy that provides jobs, food and opportunity for the rest of us. Bailing out America means more than buying banks – it means keeping Americans in our homes, offering a health care system that doesn’t bankrupt our families, building thriving local economies that provide honest work, and retro-fitting our nation to deal with the energy crisis.

We face an economic crisis in the midst of two wars, global warming, and a health care system in desperate need of repair. As the proverb goes – in crisis there is opportunity. Now is the time to change course: re-regulate, re-invest, and re-finance to build a green economy that houses, insures and employs every American.

Conflict -
Casino Capitalism (risk) vs. American Dream (fairness & security)
Reckless Speculators vs. Honest everyday Americans
Greed Economy vs. Green Economy
Out-of-control/recklessness vs. stability/responsibility
Crisis vs. Opportunity
Wall Street vs. Main Street (this frame is about who gets the money, not about why the crisis is happening)
Real Economy (Life Values and Community Needs) vs. Speculative Economy (Money Values and Corporate Greed)

Characters -
Wall Street - Greedy Hedge Funders
Predatory mortgage brokers
2 million people in foreclosure
Impacted people: unemployed, uninsured, over stretched, in debt
Reagan, Bush I, Clinton, Bush II

Images -
Game of Chicken
Saying Uncle
Casino / games / gambling
Liquor cabinet of capital
Top-heavy system falling over
Implosion
Debt bubble: House as ATM machine
Families forced out of homes
Imaginary money
Foreclosure Pickets
House of cards
Mountains of debt

Foreshadowing -
Next New Deal – people working in jobs that matter: energy overhaul (windmills, weather stripping, solar, rail)
Real Economic Recovery
Turn the Countrywide office into a job training facility
Micro credit lending; tell stories about people investing in people; micro-enterprises that create good jobs in local communities

Core Memes –
Next New Deal
Green New Deal
Pyramid scheme
Casino capitalism
Predatory lending
Honest work
House of cards
Crisis = Opportunity

Underlying Assumptions-
This is a crisis of capitalism
This crisis embodies institutional racism, and the predatory sub-prime market targeted communities of color. Efforts to lay the blame on borrowers is a play on racist assumptions.
People in power always manage the economy – this was deliberate mismanagement
We share collective responsibility for the well being of all – solutions must address the needs of everyone
This is a pivotal moment that could mean opportunity to overhaul the financial system and change stories on related issues: global warming, health care, ending the occupation, economic inequality, etc.
This crisis is also an ecological wakeup call. If we don’t change the real bubble that will pop is our planet…

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Brainstorm: Possible Points of Intervention for nonviolent action

Production: Organizing workers in the financial institutions

Decision: Action in Washington, Protest at the Capitol, Birdogging on the Campaign Trail, Appearences by financial industry execs

Destruction: Picketing foreclosure proceedings

Consumption: Action at the storefronts of major banks

Point of assumption: Telling a new story on Wall Street (dramatic actions at the Bull). Transforming sub-prime lender storefronts into something more helpful for communities. Launching major people-to-people micro-credit exchanges in public spaces. Exposing the assumption that hard times are the result of individual circumstances—bringing people together to share stories and find common experiences, forming alliances of mutual aid.

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