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Framing for Change - Yes! Magazine

Monday, August 23rd, 2010

Framing For Change: How We Tell Our Story Matters

How we tell the story of a better world matters—and the best way is to live the alternatives we advocate

by Doyle Canning, Patrick Reinsborough
posted Aug 19, 2010

These days, the big issues of our time are digested and disseminated by cable news, internet blogs, and tweets—and repeated by everyday people in our common conversations. But the choices about how that digestion happens—about how big stories are packaged into little sound-bytes that people spread—are strategic decisions loaded with political power…

Continue reading here!

Book Party in Portland 7/30!

Friday, July 16th, 2010

Join me and smartMeme friends at the Red & Black Cafe for a book release reading and celebration on July 30th!

7 pm - 9 pm
400 SE 12th Ave
Portland, OR (MAP HERE)

RSVP on Facebook

Join Doyle Canning, co-author of RE:Imagining Change - How to Use Story-based Strategy to Win Campaigns, Build Movements, and Change the World (PM Press, 2010) for an evening of celebration, community building, and critical thinking about making social change.

Re:Imagining Change — How to Use Story-based Strategy to Win Campaigns, Build Movements and Change the World provides resources, theory, hands-on tools and illuminating case studies for the next generation of innovative change makers, and is an inspirational inside look at the trailblazing methodology developed by smartMeme. This unique book outlines how to apply narrative power analysis to effectively frame issues and offers plenty of juicy case studies and analysis, including a call for our movements to innovate our storytelling techniques in the face of the looming ecological crisis.

Join us for an inspiring evening of storytelling and discussion with smartMeme!

(If you can’t make it, order a copy of the book at www.smartMeme.org/book)

Audio - smartMeme & Friends on “Shifting the Landscape Towards Justice”

Thursday, May 20th, 2010

Two new Podcasts For your Listening Enjoyment…

Click to LISTEN: Part One :

Moderator: Laine Romero-Alston, Solidago Foundation; with Makani Themba-Nixon, Praxis Project; Doyle Canning, smartMeme; and Kathleen Pequeño, McKenzie River Gathering Foundation.

Click to LISTEN: Part Two :

Moderator: Helen Brunner, Quixote Foundation and Media Democracy Fund
 
Panel; with Karlos Guana Schmeider, Center for Media Justice; Patrick Reinsborough, smartMeme; Damekia Morgan, Community Media Organizing Project and Friends and Families of Louisana’s Incarcerated Children.

(Special thanks to Karlos @ the Center for Media Justice for posting this audio!)

This tele-strategy session series was organized by the Progressive Communicators Network, and brings together grassroots communications practitioners with a commitment to justice issues and funders who support justice and social movement efforts for a rare opportunity to think together about opportunities and imperatives to strengthen communications as a tool for change that will substantively impact U.S. culture, consciousness, and political policies.

This is a time of unprecedented change for grassroots communications practitioners. Factors such as the current economic crisis, rampant media consolidation, emerging new media technology and shift in administration bring unique and urgent challenges and opportunities. Faced with this changing communications landscape, grassroots justice organizations must make smart decisions about how to effectively communicate to advance their program and political work, often with fewer resources and confronted with changes in how media is made and news is communicated.
 
These times demand whole new approaches to change making and communication. It’s no longer enough to win individual victories, we must fundamentally shift our social, cultural and political ecology.

The Center for Media Justice, for example, has put out a call for a comprehensive and transformative approach to justice communications: Truly effective and sustainable movements for racial and economic justice must have the capacity, strategy, and leadership to advance a shared worldview and agenda, watchdog power, elevate strategic stories to a wider audience, increase engaged popular governance, and influence policy to change social conditions.They outline a powerful strategy that tackles race head on, brings the voices of the disenfranchised to the center, transforms public narratives, increases media access, and ultimately changes public consciousness and policy.

Join us to hear about these cutting edge strategies and more communications realities from across the country. We invite you to be part of creating the strategy and infrastructure that will boldly work to transform communications, change work, and the political realities of the 21st century.

Podcast: Racial Justice Communications in Obama’s America

Friday, April 17th, 2009

It has taken me far too long to post this, but I feel strongly that smartMeme community will enjoy this important conversation.

On Febuary 25th, the Boston Chapter of the Progressive Communicators Network convened a panel discussion called “Talking About Racial & Economic Justice in Obama’s America.” After some fairly crude sound editing, I managed to upload the recordings of the panelists for your listening enjoyment!

Amaad Rivera [LISTEN] is the director of the racial wealth divide program at United for a Fair Economy, and lead author on their 2009 State of the Dream Report: The Silent Depression. He discusses Racism without Racists, patterns of school segregation in Boston, and building racial justice frameworks.

Tarso Luís Ramos [LISTEN] is the director of research at the right-wing watchdog group Political Research Associates. He discusses the work of Ian F. Haney Lopez’s on “colorblind white dominance,” Eduardo Bonilla-Silva’s work on White Supremacy and Racism in the Post-Civil Rights Era, and the “Color Blind Ideology.”

Color-Blindness:

“views racism at the individual level (e.g. Lines of reasoning such as “I don’t own slaves” or “I have very close black friends” to defend oneself) without looking at the larger social mechanisms in which racism operates.”

Ramos presents a facsinating discussion of Bonilla-Silva’s frames of color blind ideology, and how these play out in affirmative action fights: Minimization (“Yes, there is some racism but its no big deal”); Cultural Failings (“Mexicans have too many babies; Blacks don’t value education,” etc.); Naturalization (“Its natural for people to flock together. Its not segregation.”); and Meritocracy (“Its unfair for government to advance one race over another; treaty rights/civil rights are special rights.”)

Ramos says that these four frames reinforce each other and hold racism in place, and he points to the work of the Center for Social Inclusion to suggest that audiences need an alternative frame of “Structural Racism” to buck the colorblind mythology.

Doyle Canning [LISTEN] (that’s me), discusses some of the stories in the popular culture on racism and “post racism,” and how story-based strategies can work to challenge some of the underlying assumptions of white supremacy in the dominant culture.

The most potent meme of the moment was the “Nation of Cowards” from Eric Holder’s speech on systemic racism.

I strongly recommend watching this amazing roundtable on the topic on Laura Flander’s GRITtv:

Manning Marable’s comments (10 minutes into the video) are particularly powerful in terms of thinking about the power of narrative and history. He speaks about the stories we carry in our head as we’re walking through the world depending on our history: Marable sees lower Manhattan as a slave trading port, while others (whites) see Wall Street’s glittering façade.

This gets to the heart of the internalization of racism. The Peoples’ Institute for Survival and Beyond discusses the interconnected principles of learning from history and addressing the inter-generational processes of internalized racial superiority and inferiority.

I believe that story-based strategies can help us build movements for racial justice, but it really is about movement building. If only it were as easy as coming up with a pat sound-byte to address these deep seeded cultural currents! It still takes struggle, as it always has.

One piece of work I want to point to specifically is work on unmasking and undoing White Privilege, such as the first annual White Privilege Awareness Week!

Also, in terms of racial justice communications specifically, check out the guide “Talking The Walk,” edited by Hunter Cutting and Makani Themba-Nixon (download the toolkit!); and the Center for Media Justice toolkit, Communicate Justice 101. See also: A Three-Ring Circus On Race This Week by Paul Rosenburg.

And one more thing…

Maureen Dowd wrote in her NY Times OP-Ed on Holder’s speech,

“In the middle of all the Heimlich maneuvers required now — for the economy, Iran, Pakistan, Afghanistan, health care, the environment and education — we don’t need a Jackson/Sharpton-style lecture on race. Barack Obama’s election was supposed to get us past that.”

My observation is that this is the line of reasoning often used in white-led liberal organizations (“We’ve got a crisis and so much work to do…we can’t deal with this now…and besides, we have some people of color involved.”) about why we can’t talk honestly about racism and work to address racism within our movements…Just a thought.

A Call to Innovation

Wednesday, February 18th, 2009

We know that RE:Imagining Change is over 60 pages long, and we know we kinda “buried the lead,” so we’ve posted the Afterward HERE because we really want to make sure you check it out!

A Call to Innovation is the 5 page Afterward to our new strategy manual RE:Imagining Change, where we discuss the ecological crisis, psychic breaks, and innovating strategies to build powerful movements.

Here is an excerpt:

SmartMeme’s roots are in the earth-centered politics of ecological resistance movements. We founded the organization and wrote Re:Imagining Change because we believe that our lifetimes come at a decisive moment in the history of our planet—a moment that requires creative, bold, and strategic action.

Our times call out for more powerful and effective social movements. We need not only bigger movements but also better strategies to confront the crises head on. We need to unearth the deep roots of our social and ecological problems in the worldview of the dominant culture. Social change, at the sweeping scale we need, will require systematic intervention into the pathological assumptions and control mythologies that maintain the status quo and limit the collective imagination of alternatives. Our movements need to go beyond talking points and isolated policy proposals to actually shift the narratives that shape popular understanding of our economy, our political system, and our entire relationship with the natural world…


Read the full Afterward HERE.

Sound off on our Blog…

Coming to Terms with Commodity Culture: Stephen Duncombe’s “Dream”

Friday, January 16th, 2009

Dream: Re-Imagining Progressive Politics in an Age of Fantasy Stephen Duncombe, New Press, 2006

Reviewed by Jen Angel

Stephen Duncombe’s compelling book, Dream: Re-Imagining Progressive Politics in an Age of Fantasy, analyzes the ways in which political groups engage the public and communicate their messages.

Duncombe is both an activist and a scholar, currently teaching the history and politics of media and culture at New York University. He has authored several books, including Notes from Underground: Zines and the Politics of Alternative Culture (1997), and edited the Cultural Resistance Reader (2002). A veteran global justice organizer, Duncombe co-founded the Lower East Side Collective and was one of the main organizers for the New York City chapter of the international direct action group Reclaim the Streets. Throughout Dream, Duncombe uses “we” to talk in an inclusive way about activism on the Left, coming across with sincerity as someone who is directly engaged in this work.

Duncombe’s central thesis is that we live in an age of “manufactured consent” (a term first coined by Walter Lippmann), where spectacles that appeal to our needs and desires win our hearts and minds. As progressives, we’ve failed to learn how to “manufacture dissent” because we think that it can only be done in a way that is manipulative and exploitative, in the style of Madison Avenue advertising firms. Duncombe, arguing that an ethical spectacle is not only possible but necessary, sets out parameters for spectacles that are neither manipulative nor exploitative

Duncombe writes, “What is spectacle? By default most people think of throwing Christians to the lions, parading missiles through Red Square, or maybe the Ice Capades. But spectacle is something more. It is a way of making an argument. Not through appeals to reason, rationality, and self-evident truth, but instead through story and myth, fears and desire, imagination and fantasy. It realizes what reality cannot represent. It is the animation of an abstraction, a transformation from ideal to expression. “Spectacle is a dream on display” (30). As an example, Duncombe cites George W. Bush’s arrival on the flight deck of the USS Abraham Lincoln in a fighter jet to deliver his “Mission Accomplished” speech (28).

Duncombe sets the stage with astute observations about the failure of the Left to dominate political discourse in the US. He argues that American politics on the Left is based in empiricism – truth. As progressives, we feel that if we just tell the truth or expose the facts, people will be convinced and join our cause. This, however, is not enough, and anyone who sticks with this will, Duncombe warns, “be doomed to insignificance” (6). Instead of just teaching people how to critique messages, we need to create our own powerful messages.

What’s missing, he asserts, is a politics that embraces dreams and desires, the vernacular of our time (9). If we want our ideas to lead, we need to speak a language that recognizes these dreams and desires, and that means using spectacle, or simply making our arguments through stories, associations, and images. We need to admit that people are emotional and passionate, not simply rational.

Duncombe goes on to examine things that are wildly popular in American culture, like Las Vegas, celebrity culture, and video games. From these examples, he deduces several basic needs or desires that are not being met elsewhere in our lives. Take the video game Grand Theft Auto, for example. On the surface, the game is violent and has no redeeming social value. It’s a game where the player is encouraged to steal and kill, where the main character is a poor, black gangbanger. In all of its iterations, Grand Theft Auto has sold more than 21 million copies since 2001, earning $924 million in revenue (53). Duncombe spends a chapter dissecting the game, first by making analogies to outlaws who are popular and revered in Western culture such as Robin Hood, Butch Cassidy, and even Tony Soprano (50), and then by analyzing the base desires the game addresses, asserting that these are what really make the game wildly popular: the desire to rebel (though that rebellion is through crime); the desire to identify with what we are not – embracing difference – where identification with “the other” in a game like Grand Theft Auto is a pleasure, not a chore; the desire for autonomy and freedom of choice – Grand Theft Auto is played out in a “noninstantial, open-ended, well-realized world”; the play matters – how you play the game matters as much as getting to the finish line.

GTA is popular because the needs and desires it meets are not being fulfilled elsewhere in people’s lives. This leads us to the basic question that Duncome poses: what dreams or desires do things in popular culture fulfill, and how can those needs be otherwise met? (105).

If you look at how we ask individuals to participate in politics on a mass scale, it usually involves signing a petition, giving money, or sitting through a boring meeting. No wonder masses of people aren’t flocking to our causes. We have failed to set up structures that facilitate true engagement and participation. Though there are great examples of true engagement, such as Reclaim the Streets, Critical Mass, and large-scale direct actions, by and large the public as a whole is not engaged or asked to participate by activists. Groups that embrace participatory democracy while increasing in size and number are still the minority outside of dedicated activist spheres. Politics, in a mainstream sense, has been moved into the realm of professional politics, with individuals asked to participate just by voting. Of course people feel alienated and disengaged. What more do we offer them? Rallies? Duncombe insists that we need to model the world we want in our activities, and long boring rallies are not part of the world we want (67). He puts that claim into perspective by citing contemporary groups that truly engage the public, such as the Reclaim the Streets movement or Act UP, and by contrasting them with groups that do not engage the public, like the Sierra Club or the Democratic Party.

What is important is how we “do” politics. Duncombe cautions that there is danger in focusing on the means as much as the ends, considering that this could lead to valuing means more than ends: “In her study of the antinuke movement of the 1980s, social movement scholar Barbara Epstein tells the story of one small protest group that blockaded an isolated, unused access road to a nuclear power plant even though the action had no impact on the facility’s operation nor any chance of media coverage. What mattered to the activists was not efficacy but the principle of putting their bodies on the line – even if that line led nowhere” (70). Not all goals can be prefigured, Duncombe reminds us, and not all necessary political work is a street party.

Duncombe concludes the book by deconstructing what an ethical spectacle would look like, and how it could be created in a way that is not manipulative. He starts this discussion by saying that ethical spectacle needs to be grounded in progressive beliefs: “A progressive ethical spectacle will be one that is directly democratic, breaks down hierarchies, fosters community, allows for diversity, and engages with reality while asking what new realities might be possible” (126). He goes on to establish criteria based on these beliefs, concluding that ethical spectacles should be:

1. Participatory beyond just observing – in terms of leadership, organizing, and other dimensions. As well, ethical spectacles should inspire action that is “transformative” to the individual and to society. Traditionally, spectacle is anti-democratic and created by the few for the many.

2. Open and responsive to input. Though there are leaders/organizers (because someone needs to set the stage for participation), ethical spectacles should have many interpretations or possibilities, just as modern art is open to interpretation. Good examples of this are Critical Mass and social forums. This responds to desires for autonomy, exploration, and modification.

3. Transparent. It should be obvious that it’s a spectacle and not trying to pass off illusion as real. Bertoldt Brecht chose to alienate the audience instead of drawing them in so they wouldn’t forget they were watching a play. This doesn’t mean the spectacle can’t be enjoyed. Billionaires for Bush is an excellent example.

4. Based in reality. Cindy Sheehan is a spectacle. She is immensely popular and well known because her story is true and compelling. It is what it claims to be. The goal of ethical spectacle is not to replace the real with spectacle, but to reveal and amplify the real through spectacle. Dramatize the unseen and expose the elusive.

5. Dream. Imagine a future world that we want to get to. Is there a problem with the Zapatistas’ imagined future because it is impossible? No, Subcomandante Marcos provides us with visions and realms that we know are impossible – there is no illusion. They are part of the spectacle.

After reading the book and several interviews with Duncombe, I had a few lingering questions, which I posed to him over email. First, I asked for his thoughts about the assessment that certain elements of commodity culture are only wildly popular because the public is given limited options for entertainment by mainstream media.

Duncombe responded, “I would probably agree, in part… If commercial culture is the only game in town then of course people will flock to it and that’s why we have to play the game. But I also have a problem with this argument because I think one, it overlooks the fact that most commercial culture fails and thus two, that people are not idiots: they “buy into” certain commercial culture because it touches them at some deep and profound (or perhaps necessary light and frivolous) level. Again, this is why my argument is not about embracing commercial culture, but about understanding why it is so popular and then providing a progressive equivalent.”

I was also interested in his use of the word “leader,” and the way in which he relates leadership to activists and organizing. While many radicals talk about the concept of leadership and vision, the term “leader” is often eschewed by leftists who think this connotes hierarchy. I wanted to know if Duncombe felt that hierarchy is implicit in leadership. Duncombe echoed what many activists with whom I have spoken say – that denying that leadership happens leaves you vulnerable to informal leadership. The way to counteract this, he suggests, is by “consciously undermining hierarchies through constantly revolving leaders, training new people to lead, being open to contingency and context, ‘leading’ the situation but letting go of what happens within that situation, and so on. In brief: if you don’t recognize leadership then you can’t combat hierarchy; once you do you are free to deconstruct and rebuild the whole concept.

Similarly, power is often a scary term for leftists. Duncombe notes, “Progressives worry about abuse of power before we have it – this is a sign of our reluctance to pursue it” (125). When asked to expand on this point, he replied, “Power is scary. With it comes responsibility. As with leadership, if you don’t acknowledge that power is necessary then you won’t do anything about re-imagining it. I think leftists have gotten very comfortable being critics of power. Criticism on the road to power may be useful, but criticism by itself, in our day and age, is actually an attendant to dominant power. ‘Look,’ the powers that be argue, ‘we have critics, that means you have freedom and democracy, right?’ Criticism, by itself, is just self-serving politics: it makes the critic feel better about their non-compliance but changes nothing. Therefore I’m interested in moving past criticism and really thinking about what is necessary to win power. For without power you can’t change things. And I’m in this game to change the world, not just comment about how bad it all is.”

I left the book thankful for Duncombe’s thoughtful and sincere work, and happy to add another title to the list of books that challenge activists to imagine a future world and to reexamine our current strategies and tactics. Duncombe says it best: “Again, this is what I’ve learned from successful commercial culture (and from being a community activist): you got to give people a vision of what they can become, and then open the door and let them in.”

*Podcast* Re:Imagining Change with the Orion Grassroots Network

Tuesday, January 13th, 2009

SmartMeme is pleased to share this recording of our December 10th teleconference with members of the Orion Grassroots Network.

Orion…

“Exists at the intersection where real change can occur, delving into the connections between nature, science, justice, art, and politics.”

You can listen to our conversation about our new strategy manual Re:Imagining Change and discusions of story-based strategy for ecological sanity. Enjoy, and let us know what you think…

Will You Join Us in the Middle of A Whirlwind?

Friday, June 20th, 2008

New from smartMeme : Story-based Strategies for Direct Action Design
SmartMeme is pleased to join Team Colors Collective and The Journal of Aesthetics and Protest Press in announcing the launch of the one-off online publication “In the Middle of a Whirlwind: 2008 Convention Protests, Movement and Movements”:

www.inthemiddleofawhirlwind.info

Whirlwinds provides detailed analysis, thoughtful criticism, and substantive writing on current organizing through an inquiry into movement in the United States. Through that process, Whirlwinds assembles a strategic analysis of current political composition as a tool for building political power.

SmartMeme was asked to offer some analysis on how to integrate narrative strategy into the realm of street protest, with an eye towards demonstrations at this summer’s political conventions. We responded with a brief but detailed explanation of story-based strategy elements, and ideas for “direct action at the point of assumption.”

In addition to our own submission, some of our favorite snippets of this anthology include:

Harmony Goldberg on The Right to The City Alliance:

This expansive approach to anti-gentrification organizing reflects the Right the City Alliance’s movement-building orientation. The alliance is not interested in a narrow definition of the issue; instead they want to foster a resistance that is as complex and wide-ranging as the process of gentrification itself.

Marina Karides on the US Social Forum:

The establishment of the USSF process relied on repeated transaction or tasks accomplished by various members of the National Planning Committee that started the process of establishing trust. And this trust developed beyond traditional activist sectors, extending networks outside of their “quarters” or issues. The future of building a program of collaborative social justice in the US will rely on groups and organizations extending beyond their usual body politics and into building alliances with other sectors and political leanings.

and our very own Jen Angel on Media & Activism:

All types of media contribute to discussions around social movements in their own unique and valuable ways.

What I’ve come to believe can be summarized in several points:

• Media is central to how power operates

• Media is integral to advancing the work of social justice movements

• Media is a tool to be used strategically by activists

• Activists need to prioritize and fund media

• Activists need to directly connect our activism and media to struggles and communities

• We need to meet the needs and appeal to the desires of individuals and communities

This collection begins and end with the question:

Will you join us in the middle of a whirlwind??

Visit the Whirlwinds Site

Download the PDF - Story-Based Strategies for Direct Action Design

Whose Media? Our Media!

Tuesday, June 10th, 2008

New from smartMeme: Changing the Story for Media Justice!

smartMeme was invited to collaborate with the SPIN Project on their newly released toolkit Whose Media? Our Media! - Strategic Communications Tools to Reform, Reclaim, and Revolutionize the Media

In communities across the country, inspiring campaigns of resistance and transformation are standing up to powerful corporations and bought-and-paid-for-politicians. The Battle of the Story is being waged daily to determine whether our collective mediascape will be a sterile corporate monoculture or a vibrant ecosystem of diverse voices and perspectives….
~ From Patrick Reinsborough’s contribution, It’s Time to Change the Story!

The Whose Media? Tool Kit is an impressive, comprehensive, change agent How-To Guide. Packed with tips, analyses and best practices, Whose Media? Our Media! walks you through the tools of strategic communications – planning, framing, messaging, creative campaign tactics — and offers special spotlights on digital media/Web 2.0, Ethnic Press and Funding the Work.

Whether you are a seasoned activist, or someone new to the movement trying to get your story out, this tool kit is an invaluable ally in the battle of the story.

smartMeme Says:

Don’t Leave Home / Take on Corporate Media

Without It!

You Can Download the Toolkit Here: [Download PDF (1.8 MB)]

Or order hard copy from SPIN.
*If you are a member of an organization that works for media reform or media justice, you are eligible to receive a free copy of this kit! If you would like a copy of this kit but do not fit the above criteria, you may order the kit for $15.00 (includes shipping and handling).

ENJOY!