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Book Release Party: May 4 @ Bella Luna in Boston

Wednesday, April 28th, 2010

Re:Imagining Change

Book Release Celebration

Join us to Celebrate the Release of smartMeme’s New Book!

Re:Imagining Change — How to Use Story-based Strategy to Win Campaigns, Build Movements and Change the World (2010 PM Press)

With co-author Doyle Canning, Board member Amaad Rivera, and Special Guests!

Tuesday May 4th at Bella Luna/Milky Way (at the Brewery) in Jamaica Plain, MA.

6 pm Happy Hour

7 pm Reading and Author Q & A, Book signing, and conversation

Party with us till 9 pm!
Re:Imagining Change (published by PM Press) is an inspiring and accessible resource guide to smartMeme’s innovative story-based strategy tools and methodology. The book grows out of smartMeme’s work since 2002, training over 3,000 activists and collaborating with over 100 social change organizations on a wide range of critical environmental and social justice issues. Re:Imagining Change outlines how to apply narrative power analysis to effectively frame issues, provides intriguing case studies, and issues a passionate call for more creative movement building to face the intersecting crises of the 21st century.

SmartMeme co-founder Doyle Canning will briefly share some of the insights from the book, followed by Q&A and discussion.

Don’t miss this evening of celebration, strategy, and storytelling!

PS. If you can’t make it but want to check out the book you can order it online at http://www.smartMeme.org/book

NOTE: Major discount for bulk purchases are available (10 or more copies) for grassroots organizations.

Bella Luna/Milky Way is always a good time! See you there!

REVerb Summer Camp with Progressive Tech Project

Tuesday, July 28th, 2009

Enjoy some scenes from the 2009 REVerb Summer Camp with the Progressive Technology Project, somewhere in Minnesota!

This 4 day training was 2 days on framing/story-based strategy w/ smartMeme, and 2 days of fun w/ the Flip Cams and Tweet-decks making mock campaign videos and online campaigns, with Jen Caltrider.

Groups at the camp included SCOPE from Los Angeles, Southwest Organizing Project (SWOP) from Albuquerque, Kentuckians for the Commonwealth, Data Center, POWER from the San Francisco Bay Area, NY City AIDS Housing Network, and TN Immigrant and Refugee Rights Coalition from Nashville.

I took the opportunity to learn more about using final cut pro, an made this video blog about the summer camp!

I had a wonderful time working with all these beautiful, incredible, bold and brilliant organizers - and innovating the story-based strategy curriculum to mesh with viral video production and online campaigning. It was tons of fun, and I learned a ton too.

THANKS to PTP and all who made this amazing training possible!

See also — Pics from the week via Flickr…

www.flickr.com

smartMeme’s RE:Verb Summer Camp with the Progressive Technology Project photoset

RE:Imagining (Climate) Change

Friday, July 10th, 2009

A quick reflection on our 2009 convening on climate change, creative actions, social justice and the “Copenhagen Moment”…

I am so thrilled about the “Pause,” a restorative and rigorous retreat we convened last week. I am deeply grateful for all who attended, supported, and donated to make this event possible. It was truly a special occasion, gathering some amazing climate activists who are approaching the crisis from a justice perspective, and working to build movements at the intersections of ecology and social justice. We were also joined by our amazing video team (justinfrancese.com) and kitchen magicians (delicata catering). The beautiful Bluewater Farm in Andover, NH (traditional Pennacook Territory) was generously donated for this event. Check out pics…

www.flickr.com

smartMeme’s Invoking the Pause: smartMeme conveing on climate and social justice photoset

The sessions involved narrative power analysis and discussions of the dominant frames on the climate crisis; climate justice principles; the UNFCCC negotiations in Copenhagen later this year; and creative ideas for how to spread memes for climate justice.

We also had a celebration on Tuesday evening, and were blessed with local special guests from the Winter Center for Indigenous Traditions (dedicated to environmental justice, Abinaki indigenous rights and cultural practices), and local CSA organic farmer Katherine Darling, of Two Mountain Farm.

Fireside chats and formal sessions included discussions of the upcoming G20 meeting in Pittsburg, stories from past UNFCCC talks in Bali and Poznan, reflections on race and racism in the environmental field, and visioning for how to build an inclusive movement that addresses the root causes of the climate crisis.

As I write this blog, I am recalling this experience and simultanously struck by the stakes. Listening to this mornings news from the G8 Summit in Italy, I hear the voice of Phil Radford, executive director of Greenpeace USA:

“It’s almost diagnosing your child with cancer but not taking the kid to the doctor. It just doesn’t seem like good leadership, and I think people expect better of President Obama and other world leaders.”

Then, the sobering words of Ken Lieberthal of the Brookings Institution (?):

“I think it’s going to be very, very hard to avoid a catastrophe, so I think anyone who looks very seriously at this issue has to say that the future looks very, very sobering.”

Indeed.

The Road to Copenhagen is hot, long, and treacherous. But we make the road by walking…

Below is an excerpt of a report-back on the retreat by some of the participants…

Here is a report-back from a strategy retreat convened by smartMeme that I attended last week (called “The Pause”) to discuss climate justice issues & messaging. There were about 15 or so folks in attendance, all invited by smartMeme or other attendees. The folks who came were connected with various orgs with a major focus on either climate justice or environmental justice: Environmental Justice Climate Change Initiative (EJCC), Indigenous Environmental Network, Action Mill, Avaaz.org Climate Action, Katrina to Copenhagen, Global Justice Ecology Project, Rainforest Action Network, The Ruckus Society, Movement Generation, DS4SI and Northeast Action.

The retreat intended to focus on how to do more effective framing and messaging around climate justice, following the smartMeme model of challenging underlying cultural assumptions (you can download their new manual for free at smartmeme.org). On the first day we heard some presentations about smartMeme’s messaging strategy and ‘narrative power analysis’ (see the manual for a more in-depth explanation of this), as well as some strategies that have been used by Action Mill and Design Studio for Social Intervention, a community organizing group in Boston. There were some brainstorming sessions to “get the creative juices flowing,” and some short presentations about Environmental Justice/Climate Justice principles, the COP-15 process, the Mobilization for Climate Justice and other organizing underway.

The second day the group wanted to get deeper into concerns of numerous people present on the watering down of the term “climate justice” and its conflation with climate action, which is not necessarily based in justice (carbon offsetting, for example)…

All in all, while the retreat was not exactly what I expected, it was the unexpected conversations that I found most valuable and thought-provoking. And the facilitators did an excellent job of being flexible and serving the many changing needs of the group. Oh, and I forgot to mention the food was AMAZING. Mainly, it was great just to connect with so many awesome folks, and be able to have some of the hard (but
so necessary) conversations around how to build a movement across boundaries of race, class, and culture. Only by hearing each other and working through this stuff will we ever stand a chance of building the sort of broad-based movement that actually has the power to bring about systemic changes…

10th National Gathering of the Progressive Communicators Network

Tuesday, June 23rd, 2009

I was so pleased to attend the 2009 national gathering of the Progressive Communicators Network (PCN), held in Chicago at the end of May. The conversations were rich, the connections were deep, and the insights were exquisite. What an amazing network!

Along with the great discussions (and party!), one of the highlights for me was the workshop on the story-based strategy model. We hadn’t done anything quite like this before. Patrick and I, with support from Anasa Troutman of the Movement Strategy Center, designed this session for this special group of skilled practitioners. It was such a wonderful challenge, and I felt myself growing into the moment. I was so humbled and honored to be in the space and share some of our “edge thinking.” And now you we can share it with you too!

Thanks to Nell Greenberg from Rainforest Action Network (who I recruited on-the-fly to shoot this low-fi video on our Flip Cam), the world can watch the workshop on smartmeme.blip.tv! Its about 45 minutes, and we go into some detail about the strategy model presented in RE:Imagining Change with examples to show each stage in the process….enjoy!

*You can download the slideshow from this presentation (its higher res than this video) at slideshare.net/smartmeme

* You can download the Story-based Strategy Campagin Model “Chart” handout HERE.

Pics from the workshop….

Anasa Troutman from the Movement Strategy Center opens the session on story-based strategy.

smartMeme workshop at the PCN national gathering, Chicago 2009

Doyle giving workshop at PCN national gathering, 2009 in Chicago

What PCN is all about:

PCN exists to strengthen and amplify the power, voices, and vision of grassroots movements that are working for racial, social, economic, and environmental justice. Network members use communication strategy, framing and messaging, and media tools to: 1) enhance the influence of social change movements on public policy and opinion; and 2) realize a world without poverty, racism, and other forms of oppression. The Network is a project of Spirit in Action, a movement-building support organization located in western Massachusetts.

A thousand THANK YOUs to the Progressive Communicators Network for bringing this amazing group together!

MAKE A DONATION TO PCN TODAY!

Whose Media? Our Media!

Tuesday, June 10th, 2008

New from smartMeme: Changing the Story for Media Justice!

smartMeme was invited to collaborate with the SPIN Project on their newly released toolkit Whose Media? Our Media! - Strategic Communications Tools to Reform, Reclaim, and Revolutionize the Media

In communities across the country, inspiring campaigns of resistance and transformation are standing up to powerful corporations and bought-and-paid-for-politicians. The Battle of the Story is being waged daily to determine whether our collective mediascape will be a sterile corporate monoculture or a vibrant ecosystem of diverse voices and perspectives….
~ From Patrick Reinsborough’s contribution, It’s Time to Change the Story!

The Whose Media? Tool Kit is an impressive, comprehensive, change agent How-To Guide. Packed with tips, analyses and best practices, Whose Media? Our Media! walks you through the tools of strategic communications – planning, framing, messaging, creative campaign tactics — and offers special spotlights on digital media/Web 2.0, Ethnic Press and Funding the Work.

Whether you are a seasoned activist, or someone new to the movement trying to get your story out, this tool kit is an invaluable ally in the battle of the story.

smartMeme Says:

Don’t Leave Home / Take on Corporate Media

Without It!

You Can Download the Toolkit Here: [Download PDF (1.8 MB)]

Or order hard copy from SPIN.
*If you are a member of an organization that works for media reform or media justice, you are eligible to receive a free copy of this kit! If you would like a copy of this kit but do not fit the above criteria, you may order the kit for $15.00 (includes shipping and handling).

ENJOY!