As movements around the planet mobilize to counter the effects of climate destabilization on their communities, cultures, and ecosystems, a framing battle of global significance is underway.

In the climate fight, as with so many other struggles, the heart of the framing battle is naming the problem, since how we define the problem determines what solutions are possible. To varying degrees, governments and multinational corporations around the world have acknowledged the crisis and they claim they are working to address it. However, they present the climate crisis through a reductionist lens as merely a problem of too much carbon in the atmosphere while ignoring the underlying issues of justice, equity, and humanity’s relationship with the Earth. This framing allows exploitation of the crisis to justify escalating the very policies and practices that have pushed the planet to the brink. Essentially the world’s richest countries and companies are co-opting environmental rhetoric to put a PR friendly “green” face on the same old politics of unlimited economic growth, resource thefts and corporate exploitation.

Meanwhile the ‘official’ climate movement has been dominated by a loyal opposition of largely northern, policy, and access-oriented NGOs who, although (mostly) well intentioned, have failed to reframe the debate or address the root causes of the crisis. But increasingly as more global movements begin to unite under the banner of climate justice, there is a different story to tell. The terms of the debate are being reframed from seeing the climate crisis as an isolated issue, to understanding the disruption of the climate as merely the most visible symptom of a much larger problem: our global system of growth-addicted, fossil fuel-driven, corporate capitalism that is undermining all the life support systems of the planet.

When this deeper framing of the problem is accepted it becomes clear that we will never re-stabilize the climate without addressing the roots of the problem. This means acknowledging the Global North’s historic responsibility for the problem (“climate debt”) as the first step towards fundamental shifts to our economy, political systems, and cultural assumptions. This is why one of the over-arching and unifying messages coming out of global movements fighting for a just response to the climate crisis is “system change NOT climate change”.

However, as people’s movements around the world ramp up their organizing in the lead up to the next round of United Nations negotiations in Cancun there are a number of dangerous frames––control myths––that must be challenged.

Control Myth #1 Only The Market Can Save Us!

In this case a global carbon market that effectively privatizes the atmosphere, justifies massive land grabs and further commodification of forests, soils, and grasslands. Two hundred years of ideology have bestowed the “invisible hand” of the market with debate-shaping qualities of alleged efficiency, fairness and power. This is a familiar narrative to many of our movements fighting privatization and displacement but we still need better, shared strategies to reframe the myth of the market.

Control Myth #2 Technology Will Save Us!

Hand in hand with the story of the all-powerful market is the obsession with techno-fixes. Techno-fixes masquerade as solutions but just distract us from making the fundamental changes that are needed. The assumption that some benign “experts” will provide new, innovative technology to solve the problem justifies continuing unsustainable policies while removing people’s agency from the frame. More and more climate techno-fixes are being proposed: from overt lies like “clean coal” and “climate ready” genetically engineered crops to terrifyingly disruptive, untested new technologies like synthetic biology and geoengineering.[i] Beware!

Control Myth #3 Climate Is Too Big An Issue: Only Governments Can Save Us!

The debate has been overly focused on global and national policy while social movements and community-based responses are left out of the frame. Many mainstream environmentalists have even argued that any global emission reduction agreement (regardless of how weak or unfair) is better than no deal. Variations of this narrative have been used (particularly by the U.S.) to evade historic responsibility and blame China, India and other developing economies for blocking an international deal. Certainly a global agreement is important, but the reality of the scale of the climate crisis is that we need transformative action in all sectors of society.

Given the wide-ranging implications of the debate, climate is an essential arena for our movements to develop more holistic narratives and shared frames that mutually reinforce efforts across different sectors and struggles. At the heart of this framing battle is the emerging climate justice movement led by frontline impacted communities, indigenous movements and environmental justice organizers.

Climate justice framing is challenging the control myths above (and many more) by refocusing the issue on the core problems of fossil fuel addiction, the ongoing legacy of historic inequities and the need for systemic change. At the center of the evolving narrative is the role of community-based solutions in stewarding a just transition towards a society that is both sustainable and just. As different movements like migrants rights, reproductive justice and organized labor articulate the connections between their struggles and the climate crisis there are many opportunities to experiment with applying and broadening climate justice framing.

With the historic adoption of the Cochabamba People’s Agreement on Climate Change and the Rights of Mother Earth in April there is now a powerful new narrative emerging that unites ecology, justice and social movement action. This platform offers a potent counterpoint to the corporate driven, false solutions of the United Nations process. Most importantly it offers an invitation to organizers everywhere to connect their issues with this multi-faceted struggle to transform our world. In the words of one of the key slogans uniting movements in the lead up to the COP-16 meeting and beyond: “grassroots organizing cools the planet!”

[i] For a good summary of “false solutions” to the climate crisis check out Rising Tide North America’s Hoodwinked in the Hothouse: False Solutions to Climate Change. Other resources for tracking the rebranding of failed GMO seeds as “climate ready” can be found by following the ongoing work of Food First!/Institute for Food and Development Policy and the Organic Consumers Association. To learn more about the latest developments in the emerging fields of synthetic biology and geoengineering check out two recent reports by global technology watchdog ETC Group Geopiracy: The Case Against Geoengineering (Oct 2010) and The New Biomassters: Synthetic Biology and the Next Assault on Biodiversity and Livelihoods (Nov 2010) both of which are available at www.etcgroup.org. For updates on the ongoing resistance to geoengineering check out the international H.O.M.E. campaign.

Calling all our U.K. friends and allies!

We’re honored to be hosted by the venerable creative action, arts and campaigning organization PLATFORM for a brief presentation and interactive workshop about smartMeme’s tools and strategic approach as documented in our new book Re:Imagining Change.

How to win ‘the battle of the story’ in campaigning, movement organizing and changing the world!

An introduction to using story-based strategy

When: Saturday 31st of July, 3pm to 6pm

Where: The Stephen Lawrence Centre, 39 Brookmill Road, London, SE8 4HU

Cost: Suggested donation of £3 to cover the room hire. No one turned away for lack of funds.

Reserve a spot: Places are limited. To reserve your place, please email your confirmation to [email protected] with one sentence about what group/project/organisation you are involved with. We are trying to ensure that there is a diverse set of participants/groups represented on the day.

Workshop Description:
Storytelling has always been central to the work of activists, organizers and movement builders. Narrative is the lens through which humans process the information we encounter, be it cultural, emotional, experiential, or political. We make up stories about ourselves, our histories, our futures, and our hopes.
SmartMeme draws from many disciplines, integrating practices from organizing, broadcast media, advertising, strategic communications, education and systems thinking into their strategy and training work. Their experiments have evolved into a set of tools they call story-based strategy — a framework to link movement building with an analysis of narrative power by placing storytelling at the centre of social change strategy.

This workshop on the 31st of July, given by smartMeme co-founder Patrick Reinsborough will introduce some of the basic techniques in how to use story-based strategy as a tool in achieving social change. The workshop is aimed at people involved in social movements, community organizing, direct action groups, progressive NGOs and anyone who is interested in engaging with them.

Two new Podcasts For your Listening Enjoyment…

Click to LISTEN: Part One :

Moderator: Laine Romero-Alston, Solidago Foundation; with Makani Themba-Nixon, Praxis Project; Doyle Canning, smartMeme; and Kathleen Pequeño, McKenzie River Gathering Foundation.

Click to LISTEN: Part Two :

Moderator: Helen Brunner, Quixote Foundation and Media Democracy Fund
 
Panel; with Karlos Guana Schmeider, Center for Media Justice; Patrick Reinsborough, smartMeme; Damekia Morgan, Community Media Organizing Project and Friends and Families of Louisana’s Incarcerated Children.

(Special thanks to Karlos @ the Center for Media Justice for posting this audio!)

This tele-strategy session series was organized by the Progressive Communicators Network, and brings together grassroots communications practitioners with a commitment to justice issues and funders who support justice and social movement efforts for a rare opportunity to think together about opportunities and imperatives to strengthen communications as a tool for change that will substantively impact U.S. culture, consciousness, and political policies.

This is a time of unprecedented change for grassroots communications practitioners. Factors such as the current economic crisis, rampant media consolidation, emerging new media technology and shift in administration bring unique and urgent challenges and opportunities. Faced with this changing communications landscape, grassroots justice organizations must make smart decisions about how to effectively communicate to advance their program and political work, often with fewer resources and confronted with changes in how media is made and news is communicated.
 
These times demand whole new approaches to change making and communication. It’s no longer enough to win individual victories, we must fundamentally shift our social, cultural and political ecology.

The Center for Media Justice, for example, has put out a call for a comprehensive and transformative approach to justice communications: Truly effective and sustainable movements for racial and economic justice must have the capacity, strategy, and leadership to advance a shared worldview and agenda, watchdog power, elevate strategic stories to a wider audience, increase engaged popular governance, and influence policy to change social conditions.They outline a powerful strategy that tackles race head on, brings the voices of the disenfranchised to the center, transforms public narratives, increases media access, and ultimately changes public consciousness and policy.

Join us to hear about these cutting edge strategies and more communications realities from across the country. We invite you to be part of creating the strategy and infrastructure that will boldly work to transform communications, change work, and the political realities of the 21st century.

I was so pleased to attend the 2009 national gathering of the Progressive Communicators Network (PCN), held in Chicago at the end of May. The conversations were rich, the connections were deep, and the insights were exquisite. What an amazing network!

Along with the great discussions (and party!), one of the highlights for me was the workshop on the story-based strategy model. We hadn’t done anything quite like this before. Patrick and I, with support from Anasa Troutman of the Movement Strategy Center, designed this session for this special group of skilled practitioners. It was such a wonderful challenge, and I felt myself growing into the moment. I was so humbled and honored to be in the space and share some of our “edge thinking.” And now you we can share it with you too!

Thanks to Nell Greenberg from Rainforest Action Network (who I recruited on-the-fly to shoot this low-fi video on our Flip Cam), the world can watch the workshop on smartmeme.blip.tv! Its about 45 minutes, and we go into some detail about the strategy model presented in RE:Imagining Change with examples to show each stage in the process….enjoy!

*You can download the slideshow from this presentation (its higher res than this video) at slideshare.net/smartmeme

* You can download the Story-based Strategy Campagin Model “Chart” handout HERE.

Pics from the workshop….

What PCN is all about:

PCN exists to strengthen and amplify the power, voices, and vision of grassroots movements that are working for racial, social, economic, and environmental justice. Network members use communication strategy, framing and messaging, and media tools to: 1) enhance the influence of social change movements on public policy and opinion; and 2) realize a world without poverty, racism, and other forms of oppression. The Network is a project of Spirit in Action, a movement-building support organization located in western Massachusetts.

A thousand THANK YOUs to the Progressive Communicators Network for bringing this amazing group together!

MAKE A DONATION TO PCN TODAY!

I always thought that science museums were supposed to be educational, but where is the line between educating, and promoting a risky new technology?

Welcome to NanoDays!

According to its organizers the Nanoscale Informal Science Education Network, NanoDays is “a nationwide celebration of nanoscale science and technology” that just last week happened at over 200 museums and other educational institutions around the United States. SmartMeme has tracked the issue of nanoscale technologies for several years and worked with a number of environmental and social justice groups to ignite popular debate about this rapidly growing industry. So I thought I’d do a little cultural reconnaissance and check out the now annual NanoDays at my local children’s science museum San Francisco’s famous Exploratorium.

Our kids are learning about nanotechnology but how much do the rest of us know? Most media coverage of emerging technology is either business press about investment possibilities or an uncritical, “gee-whiz isn’t this neat?” story. The political, social, ecological and ethical implications of powerful new technologies like nanotech are largely unaddressed in the mainstream media.

Nano: a Quick Primer

Nanoscale refers to the mysterious world of atoms and molecules that are smaller than 100 nanometers. A nanometer is 1 billionth of a meter (for reference sake a human hair is about 80,000 nanometer wide and the head of a pin is comparatively gigantic at 1 million nanometers across) so we’re talking about things that are almost unimaginably small.

However, nanoscale technology is not just about making things really small. Its more about creating a different paradigm where our reality of Newtonian mechanics is replaced with the unexpected dynamics of quantum mechanics. Thus, nanoscale materials are fundamentally different than the same materials in larger scales and have different properties such as different colors, conductivity, strength or magnetism.

This has made nanoscale materials very exciting to industrialists but it also means that nanomaterials present unique risks to human health and the environment. Since they are so small, the human (or animal) organism’s natural defenses are largely useless in preventing potential toxic nanoparticles from entering our bodies. The fact is that there is no significant testing, regulation or even labeling currently required of nanomaterials, even though they are in hundreds of everyday consumer products such as sunscreen, make up, clothing and computers. The Woodrow Wilson Center’s Nanotechnology Project has compiled a Consumer Product’s Inventory with over 800 consumer products containing nanoscale materials.
But beyond health and safety concerns, nanoscale technologies represent incredible new power to take apart and reconstruct nature at the molecular level. The critical questions are, “How will this power be used? By who? And to do what?”

The “Techno-Fix” Myth

Some of the world’s largest corporations (DuPont, Microsoft, major defense contractors, etc.), governments and militaries are already heavily investing in nanoscale technologies that have the potential to unleash massive changes in medicine, manufacturing, and energy production-as well as warfare, surveillance and social control. All of this is happening without any broader public discussion or democratic decision making.

Based on what I experienced at NanoDays, I don’t expect much critical discussion to emerge from the nation’s science museums. I picked up “Small Talk” a kids activity pamphlet created by PBS’s Dragonfly TV that promises “BIG nanofun.” It encourages you to make you’re own buckeyball (a well known nanoparticle) but fails to mention that studies have found them to cause brain damage to fish, kill water fleas and to be toxic to human liver cells.

I saw enthusiastic exhibits on how nanotechnology give us stain free pants and LED screens, but no mention of the extensive research into military applications. The most dramatic evangelism came at the special feature presentation on how nanotechnology and energy. According to NanoDays, it turns out that nanotechnology will provide the solution to all of our energy and global warming problems!

Does the hype sound familiar? Kind of like nuclear power or genetically engineered crops? To many people this is a familiar story. The common denominator is the larger TECHNO-FIX narrative that assumes that technological developments are inherently “neutral,” always beneficial and can magically solve our most pressing social and environmental problems. One of the most dangerous aspects of this pervasive cultural narrative is that is masks the reality that technological developments are shaped by social forces and are inevitably political. The direction of technological developments are not pre-ordained. Rather, they are shaped by the specific perspectives and agendas of those people and institutions driving them. We should always ask who is funding any new technology; Who will own and control it? Who will benefit from its use and who will lose? What unexpected (or under-publicized) consequences might it have?

Since profit-driven multinational corporations and the military are the main institutions driving technological development, from a social justice perspective, I believe its essential to look critically at new technologies.

The techno-fix narrative draws many of its operating assumptions from the ideology that humanity is separate from the natural world, and that we can and should dominate and manipulate nature to fufill human desires. This ideology is at odds with the wisdom of countless cultures, religious teachings (and increasingly, modern science) that point to the fundamental interconnectedness of all life. Likewise, its good to remember our humility when we’re assessing the degree to which modern science understands the incredible complexities of the life sustaining systems of our planet. After all, isn’t it blind faith in so-called “technological progress” and arrogant assumptions about humanity’s ability to remake the natural world that helped created the ecological crisis in the first place?

As Albert Einstein famously said, “We can’t solve problems by using the same kind of thinking we used when we created them.” This is not to say that technology may not offer some important solutions. Nanotechnology, for instance, could have useful applications in creating a new generation of solar panels, more efficient electrical transmission, and who knows what else. But we can’t let hype or hysteria rush us into ignoring either the short term risks or long term implications of nanoscale technologies. That is why many environmental and social justice organizations, as well as governments-and even some multinational corporations-are promoting the Preacautionary Principle as a framework for addressing the questions raised by new technologies. Put simply, precautionary approaches remind us that it’s much better to have the foresight to prevent a disaster than to try to clean it up after its too late.

Techno-Fix Memes = Double Danger in the Climate Crisis

Perhaps the biggest battleground for challenging the techno-fix narrative is the debate around how to solve global warming. The sweeping actions that are needed to transition our society off fossil fuels and re-stabilize the atmosphere pose a challenge to powerful, profitable interests like oil and coal. They are increasingly dangling the carrot of easy techno-fixes to distract and derail proposals that would actually challenge the status quo.

From the propaganda on how carbon capture and sequestration technology will make coal “clean,” to Agribiz corporations promoting so-called “biofuels” as a way to keep us in our cars. Obama’s science advisor John Holdren (pictured at the left) is talking about geoengineering the planet by shooting sulphate nanoparticles into the atmosphere in order to reflect some of the sun’s light. (Um, scary…!) See Corporate Watch’s new Techno-fixes report for a more thorough analysis of various proposed techo-fixes for the climate crisis.)

The stakes are high and our movements to stop global warming have to also innoculate the public against the techno-fix narrative. Sophisticated PR and big marketing budgets are already selling the stories of techno-fix that require little sacrifice or transition. These memes could co-opt the growing cultural momentum to address the climate crisis into dead ends and false solutions. Not only could we lose valuable time to address the crisis, but these technologies could backfire. In the sheeps clothing of stopping climate change, untested, powerful new technologies deployed on a wide scale could potentially create major new threats to our environment, human health and the democratic process.

We need better story-based strategies that can frame the debate and direct collective action towards addressing the root causes of our climate crisis: rampant consumerism, alienation from nature, fossil fuel addiction, a profit-driven globalized economy and the outdated story of unlimited economic growth.

Sure some technological advances may play a role in helping solve our problems. But only if they don’t distract us from the real work: shifting our culture, economy and political system from trying to dominate and re-engineer nature, to operating in balance with the planet’s natural systems.

Let’s try teaching that to our kids at the science museums.

Further Resources on Social, Ecological and Ethical Implications of Nanotechnology from some of the groups that smartMeme has worked with on the issue:

International Center for Technology Assessment’s NanoAction Project
International civil society technology watchdog The ETC Group
Friends of the Earth USA and Friends of the Earth Australia

Also check out a great overview article of different technology contraversies and battle grounds that ETC Group’s Jim Thomas wrote for the Ecologist magazine

Organizers and movement builders have always helped ordinary people realize their own power-–both individually and collectively––and supported them in taking action to make their communities better. Although the lead-from-behind nature of organizing is at odds with the way our celebrity-obsessed culture has constructed heroism, social justice work is full of unsung, everyday heroes. Telling the stories of this type of heroism can not only inspire others to action but can also help redefine what it means to be a hero.

It was in this spirit that I had the pleasure of attending a fascinating and unique conference this past weekend at the Center for Advanced Studies in Behavorial Sciences in Palo Alto, California. The conference was convening by the newly formed Heroic Imagination Project and was bringing together experts in different fields to examine the issue of heroism and promoting moral courage.

It was a small but very eclectic gathering of social scientists (including one who had travelled all the way from Italy to attend), entrepreneurs, educators, media industry professionals (representing a gamut from start-ups to an editor from TIME magazine) and of course yours truly from the social justice sector. The common denominator among the participants was a willingness to see heroism as a meme in the culture which could be demystified and democratized to promote the concept of everyday heroes and broader action to promote the greater good. (“Sociocentric behavior” as I learned the psychologists like to call it).

The project is the brain child of Dr. Philip Zimbardo a Professor Emeritus of Psychology at Stanford University. Dr. Zimbardo is a world famous lecturer, best selling author of countless books and among the world’s most famous living social psychologists. His ground breaking work––including the controversial 1971 Stanford Prison Experiment––helped laid the foundations of the field. He was also an expert witness in the Abu Ghraib trials who challenged the U.S. government myth of “a few bad apples” and put the whole system on trial in his best selling book about the psychology of evil called The Lucifer Effect: How Good People Turn Evil.

At the core of Dr. Zimbardo’s work is an examination of how, when and why people stand up to illegitimate authority. The Heroic Imagination Project is taking the research on the psychology of evil and flipping it around to ask how can we teach our children and shift our culture to be more heroic about resisting immoral behavior. You can see his talk on the subject at the TED conference.

Dr. Zimbardo reached out to SmartMeme and asked us to come share our work around building broader social movements and discuss how taking action for social change is heroic. Although its a different starting point for discussing social justice work than we normally use it was an intriguing lens. One key concept that emerged from my presentation was that we need to shift the definition of heroism from the current focus on individual action to one of collective action. How can our communities be heroic? How can we shift our culture to embrace a heroism that has moved beyond its often militaristic origins to incorporate broader types of collective action? (I learned that in Germany the traditional word for “hero” was so connected to the Nazis that post-WW II the term is no longer used.) What would it take to make the idea of a “peace hero” as well known and applauded as a “war hero”?

These are big questions and ones that organizers and social justice advocates are addressing all the time. It’s exciting to know that smart people in other fields are tackling the issue as well because in a era of runaway crisis––from climate destabilization to the pathologies of the financial system–––we’re going to need all the heroes we can get. Stay tuned to see if the Heroic Imagination Project and collaborators can expand the definition of heroism and push the new meme into popular culture.

Professor Zimbardo speaking at an anti-war rally in 2003.

The NY Times is reporting an interesting shift in the Democrat’s messaging around the economic crisis. Apparently “stimulus” is out and “recovery” is the new meme of choice. Obama’s chief of staff Rahm Emanuel is quoted as saying “Stimulus is Washington talk and ‘economic recovery’ is how the American people think of it.” Nancy Pelosi apparently even clarified at a press conference that “We’re not using the word ‘stimulus’.”

It’s always worth paying attention to coordinated efforts to shift the framing of a critical issue but particularly in this case what does it mean? Will the Democrats start getting to the real roots of the problem or is it just new language for the same polices of denial and distraction?

The financial crisis provides us a unique opportunity to fundamentally change the way we conceptualize our economy and what makes an “economic recovery”. We are long overdue to recognize that the economy is merely a sub-system of an even more important and threatened system — the planet’s ecological operating system. Just as our economic system is sagging under the weight of toxic debt, our global environment is suffering from the debt industrialized nations have run up on the planet’s life sustaining natural systems. This uncalculated natural debt stems from the destruction of ecosystems, over-consumption by the wealthy, over extraction of limited resources and the dumping of massive amounts of pollution into the air, water and bodies of all living things. By continuing to ignore the true ecological foundation of our economy we are jeopardizing not only our economic well being but our entire global civilization.

Collectively, we must be very clear that whatever the Democrats mean by “economic recovery” it can not be the same-old, unfettered and indiscriminate “economic growth” that has created so many of our problems. It’s time to let our values and our common sense guide our economic policy. What do we want to grow? More billionaires or more organic vegetables? More strip malls selling disposable plastic crap or more just, resilient communities? More coal fired power plants or more local, renewable energy solutions? It’s time to change our thinking and change the story about what defines a healthy economy. Our movements need to demand that this economic recovery is part of a broader transformation of our economic system away from unlimited economic growth based on extraction, destruction and exploitation and towards a steady state economy based on ecological restoration, justice and equality.

There are lots of great resources out there for folks looking for the roots of this crisis and for real solutions. One of the best compilations has been put together by YES! magazine. You can also check out the new report from the Institute for Policy Studies Skewed Priorities: How the Bailouts Dwarf Other Crises which documents how that the U.S. and European governments are spending over 40 times on bailing out the financial system than they are on fighting global warming or poverty. Another resource is Break the Bailout an emerging “transpartisan coalition” that is challenging the massive taxpayer hand out to Wall Street and proposing alternatives.

Movements are the world are rising to the challenge of not only reframing the policy debates around the bail out of the financial industry but also questioning the underlying assumptions that are driving our current pathological economic system. At the recent G-20 meetings, hundreds of civil society organizations from around the planet produced a statement outlining an agenda to create an economic system that works for both people and planet. But this is just the beginning — there’s lots more work to do to make sure that the power of money works in the service of life. What are you doing to change the story around unlimited growth and create a more just, ecologically sane economy? Leave us a comment or drop us a line and let us know.

New from smartMeme: Changing the Story for Media Justice!

smartMeme was invited to collaborate with the SPIN Project on their newly released toolkit Whose Media? Our Media! - Strategic Communications Tools to Reform, Reclaim, and Revolutionize the Media

In communities across the country, inspiring campaigns of resistance and transformation are standing up to powerful corporations and bought-and-paid-for-politicians. The Battle of the Story is being waged daily to determine whether our collective mediascape will be a sterile corporate monoculture or a vibrant ecosystem of diverse voices and perspectives….
~ From Patrick Reinsborough’s contribution, It’s Time to Change the Story!

The Whose Media? Tool Kit is an impressive, comprehensive, change agent How-To Guide. Packed with tips, analyses and best practices, Whose Media? Our Media! walks you through the tools of strategic communications – planning, framing, messaging, creative campaign tactics — and offers special spotlights on digital media/Web 2.0, Ethnic Press and Funding the Work.

Whether you are a seasoned activist, or someone new to the movement trying to get your story out, this tool kit is an invaluable ally in the battle of the story.

smartMeme Says:

Don’t Leave Home / Take on Corporate Media

Without It!

You Can Download the Toolkit Here: [Download PDF (1.8 MB)]

Or order hard copy from SPIN.
*If you are a member of an organization that works for media reform or media justice, you are eligible to receive a free copy of this kit! If you would like a copy of this kit but do not fit the above criteria, you may order the kit for $15.00 (includes shipping and handling).

ENJOY!