smartMeme : Safe Cosmetics Coalition

Safe Cosmetics Coalition

“SmartMeme is just that: smart, savvy and visionary. Their expert facilitation brought a new level of synergy and cohesiveness to our campaign planning meeting. Their brilliant ad design conveyed our message perfectly--with results that far exceeded our expectations." --Lisa Archer, Friends of the Earth - U.S.

This full-page ad ran in USA Today during a key corporate cosmetics gathering in New York, resulting in the right kind of buzz to ensure swift action by the targets (L’Oreal, Revlon and Unilever) to negotiate with the campaigners. The result was an immediate victory for women's health.

Client: Safe Cosmetics Coalition

Project: The Campaign for Safe Cosmetics

Services Provided: Campaign Strategy Consultation, Coalition Facilitation, Ad Concepting, Design and Placement

SmartMeme designed a full-page advertisement for the Safe Cosmetics Coalition that ran in USA Today, and helped persuade three target companies to commit to removing hazardous chemicals from their line of products.

SmartMeme facilitated a coalition strategy session and designed a comprehensive communications plan for this impressive coalition of women’s, healthcare, and environmental justice organizations.

“SmartMeme has excellent facilitators, experienced campaigners and talented designers -- a great package. SmartMeme designed a powerful ad campaign for us that was a perfect hit and resulted in three top cosmetics companies taking toxic phthalates out of their products. “ -- Stacy Malkan, Campaign for Safe Cosmetics