Client: Biodiversity Project

Project: Great Lakes Forever

Services Provided: Research, Media Analysis, Strategic Consultation

SmartMeme conducted a strategic analysis of news media coverage of Great Lakes issues in the midwest during the summer 2004, focusing on news stories in Wisconsin for the Biodiversity Project. SmartMeme’s content research and analysis focused on a breakdown of useful statistics, demographic data, and a written report that summarized inferences from the research findings, conclusions, and recommendations on strategy for future messaging work.