smartMeme : Friends of the River

Friends of the River

“SmartMeme’s team facilitated our first coalition meetings and fostered trust among diverse groups while moving our agenda forward. SmartMeme’s understanding of cross-cultural issues enabled them to bring together our diverse group of Native American Tribes and conservation groups to build a campaign plan and get it off the ground.”
--Dr. Craig Tucker, Klamath River Campaign Coordinator, Karuk Tribe
July 25th, 2005

Showing the front four of an eight panel design, this direct mail piece illustrated the cultural, ecological, and economic significance of restoring the salmon to their home in the Klamath’s upper basin. The back panels comprise a historical map of the Klamath Basin.

Client: Friends of the River

Project: Bring the Salmon Home!

Services Provided: Cross Cultural Facilitation, Coalition Building, Assistance Designing a Media Strategy, Campaign Strategy Consultation, Outreach Materials Concepting, Design and Production

SmartMeme provided consultation and cross cultural facilitation to help build a coalition uniting environmentalists, four tribal governments and commercial fishermen in a campaign to remove dams and protect endangered salmon species in Northern California’s Klamath basin. In July 2004 representatives of the tribes and other groups traveled to Scotland to protest Scottish Power’s annual shareholder’s meeting and attracted international media attention and public support to their cause. SmartMeme also designed a provocative direct-mail piece for the campaign to build local support in California and Oregon.