smartMeme : Hawaii GEAN

Hawaii GEAN

“SmartMeme helped our grassroots group develop a media strategy for publicizing the hazards of the genetically engineered papaya. Working from our homes and farms in Hawaii with the help and support of smartMeme, we were able to get our story published in the New York Times, USA Today, the Miami Herald, and dozens of other major media markets across the US and abroad.” --Noli Hoye, GMO Free Hawaii

Client: Hawaii Genetic Engineering Action Network

Project: Sounding the Alarm about Genetic Contamination

Services Provided: Support to Design Media Strategy, Campaign Messaging and Media Plan

SmartMeme assisted a coalition of farmers, environmentalists and concerned citizens in launching a public education campaign around genetic contamination of the papaya crop. The group used smartMeme’s tools to develop a comprehensive media plan and organize a media event that alerted the public to the serious dangerous of genetically engineered agriculture.