smartMeme : Genewise

Genewise

Partnering with smartMeme is about passion for justice meeting passion for justice; it's about empowering each other. Their effect is like a magnifying glass that works with you to set the right fire at the right time…”.
--Christie Phillips, Genewise Coordinator
July 25th, 2005

Client: Genewise

Project: Mac & Genes

Services Provided: Action Design; Graphic Design

SmartMeme worked with Genewise to design this “Mac & Genes” box—a spoof on Kraft’s flagship brand—to support the campaign targeting Kraft to remove Genetically Engineered (GE) ingredients from their products. Activists dressed in the box (and Butt Head Phillip Morris) went trick-or-treating in Kraft CEO Betsy Holden’s neighborhood to bring the campaign to the top of the corporate food chain.