Greenpeace

"SmartMeme worked with us to develop the campaign messaging curriculum we are using to train our top activists around the country. SmartMeme's unique strategy tools and messaging insights will help us not only get our message out but challenge some of the underlying assumptions that are fueling environmental destruction."
-- Phil Radford, Field Director, Greenpeace USA

Client: Greenpeace

Project: Moving Our Messages

Services Provided: Produced Training Curriculum

SmartMeme designed a full campaign message-development curriculum for Greenpeace to use in their rigorous organizer training programs. The curriculum included a wide range of skills areas including messaging strategy, branding, analysis, polling research, and training campaign spokespeople.

 

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Biodiversity Project
Center for Economic Justice
Center for Health Environment & Justice
Genewise
Greenpeace
Hawaii GEAN
Friends of the River
Mobilization for Food Sovereignty
National Family Farm Coalition
Reality Check Media/Adopt-an-Activist
Reclaim the Commons
Rural Vermont
Safe Cosmetics Coalition
The SPIN Project
Turn Your Back on Bush
United for Peace & Justice