"SmartMeme earns its name by reinventing and reinvigorating how activism works. They go to the heart of the problem--how we imagine the world, how language and belief shape possibility, and enlarge those possibilities by reframing and rethinking. They do so beautifully, creatively, and powerfully. The right has long done this in a creepy way, with branding and smearing and building false associations, and the left was long overdue to be smarter about how it tells its side of the story when smartMeme appeared."