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tree with words- peace, justice, ecologial sanity
smartMeme collaborates with dozens of social change organizations on campaigns, training, strategy, and innovation.

SmartMeme re-imagines methods to achieve fundamental social change with effective story-based approaches to framing that amplify the impact of grassroots organizing and challenge the underlying assumptions that shape the status quo. SmartMeme offers social & ecological justice networks and organizations the analysis, training and strategic support to win the battle of ideas with effective narrative strategies.

SmartMeme:

  • Collaborates and consults on framing, messaging, and campaign strategy with grassroots social justice organizations in key issue fights
  • Develops curriculum and strategy tools for framing progressive issues/campaigns, including our book, Re:Imagining Change
  • Trains leaders in the story-based strategy model
  • Convenes leaders to innovate framing and messaging strategies in progressive movements across issues

2011 Projects  (see below)


TRAINING - SmartMeme Advanced Story-based Strategy Training
Framing and Narrative Strategy for Social Change Strategists, Communicators and Organizers - June 2-5, 2011 at the Center for Third World Organizing in Oakland, CA. Details and application are HERE.
BOOK - Re: Imagining Change
Our new guidebook Re:Imagining Change - How to Use Story-based Strategy to Win Campaigns, Build Movements and Change the World provides resources, theory, hands-on tools and illuminating case studies for the next generation of innovative change makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Get it @ PM PRESS
PARTNERSHIP - SCOPE: Progressive Solutions for California's Budget Crisis
SmartMeme is working with Los Angeles based S.C.O.P.E. (Strategic Concepts in Organizing & Policy Education) and the California Alliance, whose vision is to "develop a progressive state alliance of organizations representing key issues and geographic regions of California, united behind a strategic state public policy agenda, and fueled by the collective power to win systemic reform."
TRAINING - Media Action Grassroots Network (MAGNet)
SmartMeme trained MagNet leaders working for media justice and a fairer internet future for low-income and People of Color communities. Check out MAGNet and the Center for Media Justice. See pics from our training here!
COLLABORATION - Youthway on the MBTA
SmartMeme is assisting Alternatives for Community & Environment (ACE) in their campaign for affordable public transit for Boston's youth.
COLLABORATION - Climate Justice
SmartMeme has been embedded in Climate Justice work since 2009, and has worked on the ground in Copenhagen, Cochabamba & Cancun amplifying actions by Indigenous Environmental Network, Movement Generation, Grassroots Global Justice and others. Videos Are Here! SmartMeme is committed to helping build the movement for Climate Justice.
INNOVATION - Community of Practice
SmartMeme builds community with like-minded activist innovators and creative strategists across the country, and the world! Check out our presentation for practitioners at the national gathering of the Progressive Communicators Network, and meet our "cousin organizations" and "practitioner play group."
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