Re:Imagining Change

smartMeme's guide to use story-based strategy to win campaigns, build movements and change the world.

Re:Imagining Change provides resources, theory, hands-on tools and illuminating case studies for the next generation of innovative change makers.

Order your copy today on the PM Press website.

“Re:Imagining Change will move our organizing further as we connect to the powerful narrative stories and memes of our culture.”-- Chuck Collins, Institute for Policy Studies, author of The Economic Meltdown Funnies

Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the non-profit strategy and training organization, smartMeme. Founded in 2002, smartMeme offers tools, training, and strategy support to organizations and movements working for justice, ecological sanity and transformative social change. Re:Imagining Change is a summary of their approach, and a call to innovate our strategies for collectively addressing the escalating social and ecological crisis of the 21st century.

“Brilliant and invaluable... Canning and Reinsborough take framing to a far more powerful level and provide practical tools essential to the success of every progressive organization that seeks to bring forth a world of peace and justice. It gets my highest recommendation.” --David Korten, board chair, YES! magazine and author of The Great Turning: From Empire to Earth Community

Reviews:

Jennifer Sherer reviewed Re:Imagining Change in the March 2012 issue of the Labor Studies Journal. Read the review.

Jason Harle and Michelle Stewart reviewed the book for dark matter, an international peer-reviewed journal. Read their review.
A Doctoral candidate researching youth-led cultural organizing at the Harvard Graduate School of Education, Paul Kutter reviewed the book on his blog, "Cultural Organizing." Read his review.

About the Authors:

Patrick Reinsborough co-founded the smartMeme strategy and training project as a vehicle to explore the intersections of social change strategy, imagination and narrative. He lives in San Francisco.
Doyle Canning is a strategist, trainer, and organizer with a commitment to building holistic movements for racial justice and an ecological future. She lives in Boston.
“Re:Imagining Change is worthy of praise. As an introduction to story-based strategy, the book offers organizers and advocates a new and necessary way to understand and transform the impact of stories on our public life.” --Malkia Cyril, executive director, Center for Media Justice