“SmartMeme's well-rounded team brings diverse perspectives and lucid insights regarding the heart, soul and vision of the work. Their approach is authentic, innovative and they design for action!“
—Kenny Ausubel, Founder & CEO, Bioneers
Integrating story-based strategy into your campaign planning: This chart provides a step-by-step method for applying the story-based strategy approach to planning a campaign and taking creative action.
Identifying where to intervene with a new story: this worksheet gives groups a framework to think through places in the system were we can take action for change.
Power mapping your audiences: this worksheet provides a a framework to assess which audiences are most important to achieving your goals.
This exercise is intended to help grassroots activists create more compelling narratives to communicate their campaigns. The holders are telling about the issue or just the accepted status quo perception that we are campaigning to change.
Designing a meme that works for your group: this tool provides facilitator's instructions for group strategizing around creative concept generation.
Talking to the media: a few simple things to remember when engaging as a media spokesperson.