Sabrina Smith , Deputy Director, California Calls

SmartMeme's work filled a critical gap in our communications strategy: thedevelopment of a compelling narrative to build public support for systemic tax reform in California. Their tools and framework combined with effective facilitation helped surface strategic questions about our framing and messaging strategy, tap into our creative thinking and build alignment among our alliance partners. Their process of applying power analysis to dominant culture narratives is both provocative and productive.

--Sabrina Smith , Deputy Director, California Calls